As a former marketing professor and current direct, social media and digital marketing consultant, I am often asked about old school direct marketing and its rules, terms and analytics.
I created this simple direct marketing primer for a client who was looking to enter the direct mail space.
About the author:
Jim Gilbert, is the CEO of Gilbert Direct Marketing, Inc, and President of The non-profit networking and education organization - The Florida Direct Marketing Association.
Jim is a former adjunct Professor of Marketing teaching at Miami International University.
He can be reached at jim@gilbertdirectmarketing.com, or follow him on twitter: @gilbertdirect. or Linkedin: www.linkedin.com/in/jimwgilbert/en
The long awaited (2 years) public version of the LTIPP is finally available. It is called the Technology Perspective & Capability Roadmap-2013. It is meant to provide a long-term direction to all those interested in participating in the Indian defense market.
The document discusses Syndcom Ltd., a Canadian radio syndication company, and its decision about whether to integrate distribution in-house rather than using an external distributor. It analyzes the financials of in-house distribution, noting that it could eliminate a 30% distribution fee and be cost-neutral in the first year. It recommends beginning in-house distribution while focusing on pay-per-day stations and generating more feedback from radio stations through personal visits.
The 9 Immutable Laws of Social Media Marketing. Created by Jim Gilbert, CEO of Gilbert Direct Marketing, Inc.
This presentation was created in order to help set the proper expectations of what Social Media Marketing can do for a given company.
For more information on implementing a social media strategy for your company, email Jim Gilbert at: jimdirect@aol.com
Solid Waste Management and Inter-municipal Cooperation MacedoniaBoran Ivanoski
The document discusses solid waste management (SWM) practices in Macedonia through inter-municipal cooperation. It outlines the legal framework for SWM and describes how regional SWM systems are established through agreements between municipalities. These regional systems include regional landfills and facilities managed by inter-municipal committees and regional centers. Two case studies of regional SWM systems involving multiple municipalities in Eastern and South Eastern Macedonia are also summarized.
A competition was held with multiple categories of placement from 6th to 1st place. The document does not provide any details about the competition, categories, entrants, or winning submissions. It simply lists the placements without any further information.
Skillscape is a human resources consulting firm that specializes in enhancing organizational and employee competencies through various HR services and interventions. The firm was founded by Ashok Grover, an engineer-MBA with over 40 years of experience in HR development. Skillscape offers a spectrum of HR solutions including needs assessments, training programs, 360-degree feedback, and engagement surveys to help organizations improve performance, reduce conflict, and enhance their human capital.
The document appears to be from a November 17, 2009 meeting of the WCB Board and contains photos and descriptions of 14 different conservation areas across California. The areas showcase different habitats like forests, grasslands, wetlands, and riparian areas. They contain diverse wildlife such as salmon, owls, and deer. The board reviewed projects to protect these areas through acquisition of land and conservation easements.
Prezentarea PowerPoint abordeaza doua teme importante:
1. Cum sa reactioneze cei care cauta un loc de munca atunci cand intervievatorul le ofera ceva de baut.
Si
2. Cum poate un manager sa-si faca echipa mai productiva.
Dvs. ce parere aveti - merita puse in aplicare sfaturile?
A haiku is a 3 line unrhymed Japanese poem where the first and last lines have 5 syllables and the second line has 7 syllables. Haikus typically reference nature or seasons and include vivid imagery to describe moments or scenes in only a few short lines.
The Indian International University 2017: A RetrospectiveJeremy Williams
The Indian International University has been ranked among the top 100 universities in the world. This is a retrospective on how it achieved this ranking. Key developments include the passage of the Foreign Educational Institutions Act in 2012, which allowed for innovative collaborations with international institutions. The university also implemented a new pedagogy focused on critical thinking, problem solving and flexible delivery rather than just content consumption. Its green management program and faculty development initiatives also contributed to its success.
This document discusses safety precautions for visiting a glacier or icy area, recommending bringing special equipment like ropes to tie together for safety when walking on the icy surfaces. A guide is also recommended to navigate the area and learn the specific name of the glacier branch being visited, as it presents a cold environment that requires extra care and equipment to walk and stay safely.
What is sustainable enterprise and why do we need it?Jeremy Williams
Jeremy B Williams gave a presentation to Latino Australia Education at Griffith International in Brisbane, Australia on May 13, 2014 about sustainable enterprise. He discussed the need for urgent climate action this decade and introduced concepts of sustainable enterprise including the business case, a model for sustainable enterprise involving eco-efficiency, social responsibility and more. He concluded by emphasizing the need to inspire people with a vision of the world and themselves that motivates climate action rather than making people feel guilty.
The document provides recommendations to improve the Pakistan Technology Board by modeling it after the United Kingdom's Technology Strategy Board. It recommends that the board forecast world market and technology trends to guide analysis of relevant technology areas, identify and select key technologies important for industry growth and competitive advantage, and propose incentives for developing and growing key technologies. It also recommends setting up joint ventures for knowledge sharing and manufacturing, providing special investment incentives, maximizing local engineering design, and promoting quality assurance systems and standards.
As a former marketing professor and current direct, social media and digital marketing consultant, I am often asked about old school direct marketing and its rules, terms and analytics.
I created this simple direct marketing primer for a client who was looking to enter the direct mail space.
About the author:
Jim Gilbert, is the CEO of Gilbert Direct Marketing, Inc, and President of The non-profit networking and education organization - The Florida Direct Marketing Association.
Jim is a former adjunct Professor of Marketing teaching at Miami International University.
He can be reached at jim@gilbertdirectmarketing.com, or follow him on twitter: @gilbertdirect. or Linkedin: www.linkedin.com/in/jimwgilbert/en
The long awaited (2 years) public version of the LTIPP is finally available. It is called the Technology Perspective & Capability Roadmap-2013. It is meant to provide a long-term direction to all those interested in participating in the Indian defense market.
The document discusses Syndcom Ltd., a Canadian radio syndication company, and its decision about whether to integrate distribution in-house rather than using an external distributor. It analyzes the financials of in-house distribution, noting that it could eliminate a 30% distribution fee and be cost-neutral in the first year. It recommends beginning in-house distribution while focusing on pay-per-day stations and generating more feedback from radio stations through personal visits.
The 9 Immutable Laws of Social Media Marketing. Created by Jim Gilbert, CEO of Gilbert Direct Marketing, Inc.
This presentation was created in order to help set the proper expectations of what Social Media Marketing can do for a given company.
For more information on implementing a social media strategy for your company, email Jim Gilbert at: jimdirect@aol.com
Solid Waste Management and Inter-municipal Cooperation MacedoniaBoran Ivanoski
The document discusses solid waste management (SWM) practices in Macedonia through inter-municipal cooperation. It outlines the legal framework for SWM and describes how regional SWM systems are established through agreements between municipalities. These regional systems include regional landfills and facilities managed by inter-municipal committees and regional centers. Two case studies of regional SWM systems involving multiple municipalities in Eastern and South Eastern Macedonia are also summarized.
A competition was held with multiple categories of placement from 6th to 1st place. The document does not provide any details about the competition, categories, entrants, or winning submissions. It simply lists the placements without any further information.
Skillscape is a human resources consulting firm that specializes in enhancing organizational and employee competencies through various HR services and interventions. The firm was founded by Ashok Grover, an engineer-MBA with over 40 years of experience in HR development. Skillscape offers a spectrum of HR solutions including needs assessments, training programs, 360-degree feedback, and engagement surveys to help organizations improve performance, reduce conflict, and enhance their human capital.
The document appears to be from a November 17, 2009 meeting of the WCB Board and contains photos and descriptions of 14 different conservation areas across California. The areas showcase different habitats like forests, grasslands, wetlands, and riparian areas. They contain diverse wildlife such as salmon, owls, and deer. The board reviewed projects to protect these areas through acquisition of land and conservation easements.
Prezentarea PowerPoint abordeaza doua teme importante:
1. Cum sa reactioneze cei care cauta un loc de munca atunci cand intervievatorul le ofera ceva de baut.
Si
2. Cum poate un manager sa-si faca echipa mai productiva.
Dvs. ce parere aveti - merita puse in aplicare sfaturile?
A haiku is a 3 line unrhymed Japanese poem where the first and last lines have 5 syllables and the second line has 7 syllables. Haikus typically reference nature or seasons and include vivid imagery to describe moments or scenes in only a few short lines.
The Indian International University 2017: A RetrospectiveJeremy Williams
The Indian International University has been ranked among the top 100 universities in the world. This is a retrospective on how it achieved this ranking. Key developments include the passage of the Foreign Educational Institutions Act in 2012, which allowed for innovative collaborations with international institutions. The university also implemented a new pedagogy focused on critical thinking, problem solving and flexible delivery rather than just content consumption. Its green management program and faculty development initiatives also contributed to its success.
This document discusses safety precautions for visiting a glacier or icy area, recommending bringing special equipment like ropes to tie together for safety when walking on the icy surfaces. A guide is also recommended to navigate the area and learn the specific name of the glacier branch being visited, as it presents a cold environment that requires extra care and equipment to walk and stay safely.
What is sustainable enterprise and why do we need it?Jeremy Williams
Jeremy B Williams gave a presentation to Latino Australia Education at Griffith International in Brisbane, Australia on May 13, 2014 about sustainable enterprise. He discussed the need for urgent climate action this decade and introduced concepts of sustainable enterprise including the business case, a model for sustainable enterprise involving eco-efficiency, social responsibility and more. He concluded by emphasizing the need to inspire people with a vision of the world and themselves that motivates climate action rather than making people feel guilty.
The document provides recommendations to improve the Pakistan Technology Board by modeling it after the United Kingdom's Technology Strategy Board. It recommends that the board forecast world market and technology trends to guide analysis of relevant technology areas, identify and select key technologies important for industry growth and competitive advantage, and propose incentives for developing and growing key technologies. It also recommends setting up joint ventures for knowledge sharing and manufacturing, providing special investment incentives, maximizing local engineering design, and promoting quality assurance systems and standards.