This document discusses strategies for using YouTube and online video marketing for retailers. It provides tips from an interview with an Andy Stack, a product manager at YouTube. Some key points include:
- YouTube represents a major part of online video consumption with billions of daily views worldwide.
- Retailers should focus on creating engaging content for customers rather than just advertisements.
- Successful video marketing utilizes social media to promote videos and engage customers in online conversations.
- Case studies show how brands like Lady Gaga and Orabrush used video marketing effectively on YouTube and social media to grow their businesses.
This document discusses various social media marketing tools that marketing professionals find useful. It provides brief descriptions of 8 different tools: Unlock to Share Plugin, SlideShare, Commun.it, YouTube's Audience Retention Report, Cyfe, Cloze, AgoraPulse, and GaggleAMP. Each tool is described in 1-2 sentences with a brief example or use case. The tools cover capabilities like content sharing incentives, presentation sharing, Twitter analytics, video analytics, social media dashboards, social media aggregation, Facebook page management, and leveraging employee social sharing.
The document discusses using YouTube marketing for restaurants. It provides tips for creating successful marketing videos including making a story with characters, settings, and a call to action. The ideal video length is 4 minutes or less. Creating a YouTube channel and account for the restaurant is recommended, with tips on customizing the channel profile. Various types of video content ideas are listed such as exclusive events, customer testimonials, and culinary tips.
This document discusses YouTube marketing and provides guidance on determining if a business should have a YouTube channel. It outlines the main benefits YouTube can provide, such as search engine optimization, social media integration, video remarketing, and more effective PR. It emphasizes that content should be created specifically for YouTube rather than just uploaded. Suggested content types include thought leadership, tutorials, ads, and creative brand stories. The key takeaway is that businesses should have a YouTube channel if their customers or influencers are watching industry-related videos on the platform.
This document discusses strategies for using YouTube and online video marketing for retailers. It provides tips from an interview with an Andy Stack, a product manager at YouTube. Some key points include:
- YouTube represents a major part of online video consumption with billions of daily views worldwide.
- Retailers should focus on creating engaging content for customers rather than just advertisements.
- Successful video marketing utilizes social media to promote videos and engage customers in online conversations.
- Case studies show how brands like Lady Gaga and Orabrush used video marketing effectively on YouTube and social media to grow their businesses.
This document discusses various social media marketing tools that marketing professionals find useful. It provides brief descriptions of 8 different tools: Unlock to Share Plugin, SlideShare, Commun.it, YouTube's Audience Retention Report, Cyfe, Cloze, AgoraPulse, and GaggleAMP. Each tool is described in 1-2 sentences with a brief example or use case. The tools cover capabilities like content sharing incentives, presentation sharing, Twitter analytics, video analytics, social media dashboards, social media aggregation, Facebook page management, and leveraging employee social sharing.
The document discusses using YouTube marketing for restaurants. It provides tips for creating successful marketing videos including making a story with characters, settings, and a call to action. The ideal video length is 4 minutes or less. Creating a YouTube channel and account for the restaurant is recommended, with tips on customizing the channel profile. Various types of video content ideas are listed such as exclusive events, customer testimonials, and culinary tips.
This document discusses YouTube marketing and provides guidance on determining if a business should have a YouTube channel. It outlines the main benefits YouTube can provide, such as search engine optimization, social media integration, video remarketing, and more effective PR. It emphasizes that content should be created specifically for YouTube rather than just uploaded. Suggested content types include thought leadership, tutorials, ads, and creative brand stories. The key takeaway is that businesses should have a YouTube channel if their customers or influencers are watching industry-related videos on the platform.