Yves saint laurent perfume poster analysis
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This advertisement features an attractive young woman wearing a black suit that contrasts with her pale skin, drawing attention to her eyes and cleavage to seem both sophisticated and sexy. The perfume, called "elle" which means girl in French, is marketed toward young women, as evidenced by the feminine pink bottle and girly pink serif font. The mid-low camera angle makes the woman appear powerful and dominant to appeal to the target audience.
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The homepage of Tinie Tempah's website is very busy, suggesting it targets younger audiences by feeling energetic and vibrant. This relates to Richard Dyer's theory of abundance by gratifying the target audience. The main image of Tinie Tempah uses the rule of thirds to draw immediate attention, with him holding New York to appear powerful and dominant, relating to Dyer's star image theory. The dark colors and male role model image attract more males, with the playful logo showing his humorous side to engage audiences. The interactive ads promoting his music keep audiences engaged and persuade them to buy his work.
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The music video for Toni Braxton's song "He Wasn't Man Enough for Me" portrays Braxton using her sexuality and feminine attributes to gain power over men and independence. Throughout the video, Braxton is shown flaunting her breasts and wearing provocative outfits. The man in the video is portrayed as the villain through dark, ominous lighting. By the end of the video, Braxton teams up with her partner's new girlfriend to emphasize "girl power" and that women are stronger without men. The video sends the message that women can achieve power and independence through their sexuality rather than relying on men.
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Release form
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Close up shots focus on facial expressions to portray feelings, mid-shots show part of a person or object including facial expressions and body language, and long shots display the entire subject and background to provide context.
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Different camera shots and angles can be used to focus audience attention and show relationships between people. A close up focuses on facial expressions, a mid shot shows body language and facial expressions, and a long shot shows a person's body and background. Two shots and three shots depict the relationships between people by capturing two or three people in the frame respectively.
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This short document discusses keeping silent at times and following conventions. It mentions that elegance is important and conforming to typical formats. Overall, the message seems to be about discretion, refinement, and tradition.
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Yves saint laurent perfume poster analysis
- 1. This advert is centred around an attractive young woman around her early 20’s attracting the young target audience. The black suit worn on her pale skin is a contrast making it stand out more so that she appears more dominant. The suit also makes her look sophisticated. The centre of thirds draws attention to her eyes which she is giving strong eye contact then we are drawn to her cleavage giving the sophistication from the suit, a sexy feel. The name of the perfume is ‘elle’ which means girl in French, appealing to that particular target market. The perfume bottle is feminine being pink. The writing of ‘elle’ is also in pink and the writing is serif which is used mainly for woman/girly adverts. The shot used is a mid-low angle shot so that she appears powerful and dominant.