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Lucia Huang
Good Clothes 二手衣交易平台
Good Clothes
Good Clothes
MING-MING HO
https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
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Skeleton Culture Code
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Page 1
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Lucia Huang
Good Clothes 二手衣交易平台
Good Clothes
Good Clothes
MING-MING HO
https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
How our culture helps to save energy.
Skeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
Materials from Pepsico for their presentation at the 2024 CAGNY conference. Made 2/21/24
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
The deck from Contently’s popular Content Methodology webinar with Rebecca Lieb, Joe Lazauskas, and Ari Kepnes.
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
Presented 1/4/2024 Visit Albert's List: https://bit.ly/findyournextjob
How to Prepare For a Successful Job Search for 2024
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Albert Qian
A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
a presentation to give to a programming class on how to land a 6 figure job right out of college, and how to prepare during and after school
Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
Lily Ray's MozCon talk from 2023 about how core updates work and how search intent plays a role.
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
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How to have difficult conversations
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Rajiv Jayarajah, MAppComm, ACC
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc. It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Introduction to Data Science
Introduction to Data Science
Christy Abraham Joy
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
Vit Horky
The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management
The six step guide to practical project management
The six step guide to practical project management
MindGenius
A presentation for absolute beginners who have never touched TikTok and may be a bit scared of it!
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Applitools
To succeed in your career, you need a strategy for sending out ripples of influence. Here are 12 ways you can start doing just that.
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
GetSmarter
ChatGPT webinar slides
ChatGPT webinar slides
Alireza Esmikhani
More than Just Lines on a Map: Best Practices for U.S Bike Routes This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level. Presenters: Presenter: Kevin Luecke Toole Design Group Co-Presenter: Virginia Sullivan Adventure Cycling Association
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Project for Public Spaces & National Center for Biking and Walking
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
DevGAMM Conference
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand. Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
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Presented 1/4/2024 Visit Albert's List: https://bit.ly/findyournextjob
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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Social Media Marketing Trends 2024 // The Global Indie Insights
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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
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Trends In Paid Search: Navigating The Digital Landscape In 2024
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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
5 Public speaking tips from TED - Visualized summary
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SpeakerHub
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
a presentation to give to a programming class on how to land a 6 figure job right out of college, and how to prepare during and after school
Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
Lily Ray's MozCon talk from 2023 about how core updates work and how search intent plays a role.
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Introduction to Data Science
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The six step guide to practical project management
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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
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ChatGPT webinar slides
ChatGPT webinar slides
Alireza Esmikhani
More than Just Lines on a Map: Best Practices for U.S Bike Routes This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level. Presenters: Presenter: Kevin Luecke Toole Design Group Co-Presenter: Virginia Sullivan Adventure Cycling Association
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Project for Public Spaces & National Center for Biking and Walking
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
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ChatGPT and the Future of Work - Clark Boyd
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The six step guide to practical project management
The six step guide to practical project management
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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
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ChatGPT webinar slides
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Barbie - Brand Strategy Presentation
yum spoon
1.
yum spoon 豐富食譜 輕鬆料理
2.
研究背景 根據《食力》「外食族防疫大調查:餐飲業怎麼做才能讓你安心?」網路問卷調查結 果顯示,新冠肺炎疫情爆發後,為了避免外食產生無謂的接觸,有 34.7% 的民眾選擇 「增加自煮頻率」,同時也引用尼爾森報告
「消費者在新冠肺炎疫情下何去何從?」, 指出疫情期間民眾「在家中用餐」頻率由原先的 37% 上升至 54% (註1)。 上述需求使我開始思考,通常下廚之前我們會從各式管道參考食譜,期望能做出心中 的料理,若能將這些資源匯集到一個完善的 app,讓每個人能隨時隨地查詢想做的料 理,那會方便許多! (註1)https://www.foodnext.net/issue/paper/5111434110
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How might we
… 提供完整豐富的食譜清單,讓不擅下廚的人也能輕鬆料理?
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以「提供廚友交流、彙整食譜」的方向搜索,並從「美食佳飲排行前 100名」篩選得出以下相關競品APP 競品分析 優勢 功能
上傳食譜功能設計 商業機制 愛料理 舉辦食譜投稿活動吸引使用者 關鍵字搜尋方式多元 一週食譜文章 加入採買清單 從食材連結到更多食譜 生活誌文章提供更多話題 瀏覽紀錄功能 首頁右下角FAB 個人頁面選項 異業合作販售商品 VIP訂閱制 Cookpad 功能介面單純,較易上手 公布多人跟著做的食譜,提升 社群凝聚力 下廚小秘訣專區 Tab bar最中間按鈕 VIP訂閱制 下廚房 分類多元,包含場景、菜系 加入CTA加入會員語句,更 親近使用者 與老師合作開影音課程 以多元類別篩選食譜 首頁與個人頁面的 左上角「+」 商店區販售各省的美食 課程會員制
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市場定位 – SWOT分析 -加入異國菜系分類功能, 以多元化特色跳脫國內食譜APP, 也很適合融合多元文化的台灣 -與專業營養師合作開立專欄,提 供知識留住使用者 Strength
Weakness opportunity Threat -剛起步時從零建立食譜資料庫 較困難 -近年健康觀念興起,更多人考慮自 己煮飯來控制飲食 -線上課程熱門,有機會推出vip解鎖 專屬文章或影片來提升價值跟收入 -目前台灣兩大食譜APP規模很大 難以競爭,可能需要藉由異業或 網紅合作來吸引使用者 -外送業蓬勃發展,民眾可能偏 好方便而不願下廚
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為調查現今多數人下廚的習慣與偏好趨勢,我們參考競品功能設計了一份網路問卷,並在Facebook各社團 (料理相關社團、 UI/UX交流社團)發放,得出以下資料: 大多數人還是喜歡看YouTube影片學習, 故在新增食譜頁面加入影片上傳功能、 首頁banner宣傳平台與網紅合作直播活 動,提高用戶黏著力。 平常透過什麼管道參考食譜呢? 根據前三名需求,在個人偏好類別新增 「異國菜色」,並於小誌頁面中成立營 養專欄、三餐規劃等主題。 希望食譜app具備哪些功能? 根據統計資料,決定在新增食譜頁面加 入「標註幾人份」、「烹調時間」的功 能,方便廚友參考。 希望食譜app顯示哪些內容? 您的身分/職業? 您的年紀? 您的性別? 問卷調查 發放時間:
2021/6/4 - 2020/6/11 問卷數量: 56 Quote 「有些細節是食譜沒有的,會希望放一些小撇步幫助廚藝菜鳥。」 「臺菜家常料理的app上有很多品質不一的料理分享,想要找有篩選過的食譜。 」
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同理心地圖 為了更聚焦產品應該具備的功能,我們根據問卷資料得出目標客群的輪廓,並從此發展同理心地圖,探求 使用者的痛點跟需求: Think & Feel Say
& Do See Hear 何瑄 26歲 女 設計師 台北人 -想要快速煮出懶人料理 -希望節省每天餐費 -想要精進廚藝、均衡飲食 -需要知道如何運用剩餘食材,做出 有變化的料理 -需要有食譜懶人包減少找資料時間 Gain -平常要上班,沒有太多時間下廚 -上班族外食很花錢,自己煮不會搭配 -難找到適合利用剩餘食材的食譜 Pain -看到好吃的料理照片 -看到新聞播報美食 -看到健身網紅分享三餐 -常常抱怨煮飯很花時間 -會和朋友討論美食 -偶爾動手做簡單的料理 -聽別人建議快速備餐的方法 -聽到家人說想吃清淡一點 -聽別人說自己煮成功瘦下來
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偏好主題新增「懶人料理」,食譜加入烹調時間的備註 專欄發布一週料理推薦,提供上班族下廚的靈感 搜尋頁面提供更多元的篩選項目,讓用戶能針對單一食材搜尋 新增食譜頁面加入小撇步教學,提供新手參考 根據食譜的收藏數與關注程度,搶先推薦用戶品質保證的食譜 平常要上班沒時間下廚 不會搭配食材、運用剩餘的食物組合 很少找到適合利用剩餘食材的食譜 設計轉化 需要有品質且容易跟著做的食譜 需要更多細節或注意事項以利料理食物 使用者需求 功能策略
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資訊架構
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使用者流程
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Wireframe
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登入頁面 初次使用的用戶在開啟 app
時會先出現 on boarding 畫面,以大而明顯的圖片搭 配簡潔清楚的功能介紹,避免用戶因前置說明過於冗長而感到不耐 介面功能介紹
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登入頁面 註冊完畢後會進入偏好選擇畫面,該目的為方便日後推薦用戶感興趣的相關食譜 舊會員登入打開 app
時會直接進入到登入頁面 介面功能介紹
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首頁 最新活動 – 與網紅合作直播、促銷消 息等 主編精選文章
– 收錄營養專欄文、一週 餐飲計畫等 熱門食譜 – 根據按讚數、收藏數與跟著 做的人數,統計出最受歡迎也有品質保 證的食譜提供給用戶參考 多重篩選組合,讓用戶可以下拉選單針對食譜、食材、廚友鍵入搜尋, 或直接選擇下方種類,例如早餐類別的食譜,右上角也能選擇依據發布 時間、熱門程度排序 搜尋頁面 介面功能介紹
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食譜頁面 用戶可以清楚瀏覽料理需要準備的食材、步驟,並上傳跟著做的照片、 留言與廚友交流,甚至可以一鍵輕鬆將食材加入採買清單 採買清單頁面 首頁左上角點選觀看全部採買食材,右側 icon 可以連結到原 食譜頁面,也能點擊右側圓圈,劃掉註記已購買的食材 介面功能介紹
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新增食譜頁面 介面分為食譜資料、食材項目、步驟說明三個區塊,用戶可以自行上傳照片、影片,並附上 相關說明、小撇步等資訊 介面功能介紹
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新增食譜頁面 介面分為食譜資料、食材項目、步驟說明三個區塊,用戶可以自行上傳照片、影片,並附上 相關說明、小撇步等資訊 介面功能介紹
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小誌 與營養師長期合作開立專欄,發布食材怎麼選、熱量怎麼管控等一系列 知識型文章,也有一週菜單匯集各廚友的料理,為沒有靈感的用戶提供 料理懶人包! 設定頁面 此頁面可以看到用戶基本資料、個人發布食譜總覽,也能針對 偏好、通知做設定 介面功能介紹
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Prototype_首次使用 Prototype_舊會員使用 動態模擬影片 原型展示
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