This document discusses Blizzard Entertainment, a major video game developer and publisher. It provides an overview of Blizzard's key games like Hearthstone, Overwatch, and the upcoming Diablo Immortal. It also discusses Blizzard's long-lasting games, focus on iteration and polish, major competitions, and unique features such as custom games, esports, and the Blizzcon convention. The document considers whether Blizzard is poised for continued growth or if no company can remain king forever in the competitive gaming industry.

1. Youwen Zhu
(youwen)

2. Problem
Need for long-lasting game

3. Products

4. Presona
TreeboyDave
He has been a gamer
since very young. He
enjoy a variety of
different genres
including platformers,
strategy, management,
driving and shooters. He
has a stable but not so
exciting job.

5. The Finances

6. Business Model
● Mass market
● Core gamers & Casual players
● Children & Adults

7. Co-Founder
Frank Pearce Michael Morhaime Allen Adham

8. History

9. What's hot
● Hearthstone
● Overwatch
● Diablo Immortal
(Upcoming)

10. Secret Sauce
● Iteration and Polish
● Long lasting games

11. Competition
Electron Arts Nintendo Riot Games Activision Blizzard
Long-lasting
Good Story
Player Loyalty

12. ● Custom Game
● eSport
● Blizzcon

13. Prediction
ready to grow OR no king forever?

14. Reference
● https://www.blizzard.com/en-gb/
● https://blizzcon.com/zh-tw/?blzcmp=globalnav_blizzcon
● https://blizzcon.com/en-us/news/20367678/wow-arena-esports-splyce-undisputed-wins-another-one
● https://www.officetimeline.com/blog/blizzard-games-timeline
● https://www.bilibili.com/video/av4133945?from=search&seid=149013317784814162
● https://www.owler.com/company/blizzard
● http://di.blizzard.cn/
● https://www.mmorpg.com/diablo-immortal
● https://www.mbaskool.com/brandguide/it-technology/13246-activision-blizzard.html

15. Unique Feature
● Custom Game （Dota 2）
● RTS
● Mmorpg
● eSport
● Blizzcon
● Excellent cg