UXPA 2014 Talk on the 10 Essential Details for building a great mobile application. The talk was given as part of the UXPA and included video but this could not be uploaded. Comments and feedback welcome.
Animations for this presentation are available here:
http://secure.raizlabs.com/downloads/UXPA2014TALK/1/index.html
I provide training and strategy for companies interested in building great products.
Contact me at www.raizlabs.com
Engineering Simulation Meets the CloudBurak Yenier
Dennis Nagy talks about the impact of Cloud computing in the evolution of the engineering simulations market. He will share his insight on how and why Cloud computing will change how engineering simulations are done.
TDG: How we built a multi-million, multi-country Digital Marketing Group in C...Odysseas Ntotsikas
TDG (ThinkDigital Group of Companies), is a multi-country, multi-million group which owns some of the leading Digital Media and Digital Marketing companies in CEEMEA. The group was developed by disrepecting the conventional myths around entrepreneurship and start-ups. Odysseas Ntotsikas, TDG's founder & managing director, delivered this presentation to 400 young Greek professionals and graduates during the "Entrepreneurship Panorama" in Athens, Greece.
Dreamforce 2012 -- 10 social media tips for small businessMarcus Nelson
There is a lot of talk about using social media for business but does the investment really make sense for small business or is it just a distraction? Take away 10 tips on how we believe social can help your business in this must attend session.
Speakers:
Marcus Nelson, Addvocate
Andrew Hogg, salesforce.com
UXPA 2014 Talk on the 10 Essential Details for building a great mobile application. The talk was given as part of the UXPA and included video but this could not be uploaded. Comments and feedback welcome.
Animations for this presentation are available here:
http://secure.raizlabs.com/downloads/UXPA2014TALK/1/index.html
I provide training and strategy for companies interested in building great products.
Contact me at www.raizlabs.com
Engineering Simulation Meets the CloudBurak Yenier
Dennis Nagy talks about the impact of Cloud computing in the evolution of the engineering simulations market. He will share his insight on how and why Cloud computing will change how engineering simulations are done.
TDG: How we built a multi-million, multi-country Digital Marketing Group in C...Odysseas Ntotsikas
TDG (ThinkDigital Group of Companies), is a multi-country, multi-million group which owns some of the leading Digital Media and Digital Marketing companies in CEEMEA. The group was developed by disrepecting the conventional myths around entrepreneurship and start-ups. Odysseas Ntotsikas, TDG's founder & managing director, delivered this presentation to 400 young Greek professionals and graduates during the "Entrepreneurship Panorama" in Athens, Greece.
Dreamforce 2012 -- 10 social media tips for small businessMarcus Nelson
There is a lot of talk about using social media for business but does the investment really make sense for small business or is it just a distraction? Take away 10 tips on how we believe social can help your business in this must attend session.
Speakers:
Marcus Nelson, Addvocate
Andrew Hogg, salesforce.com
This was presented at SXSW V2V on Wednesday, July 16.
The speakers include: Adam Marelli (Adam Marelli Photo - Instructor for Leica Akademie), Helen Todd (Sociality Squared - Co-Founder & CEO), Jey Van-Sharp (MyÜberLife - Business Strategist & Market Analyst) and Jim Hopkinson (Hopkinson Creative Media - President)
#otherFword
“Doubt Kills More Dreams than Failure Ever Will” -Instagram image
Failure, rejection, ridicule, disappointment and the unknown are all powerful fears that can keep us in our comfort zones and hold us back from our reaching our creative potential. Fear can prevent us from thinking up ideas and also hold us back from sharing ideas.
Today the stage is more public than ever before with 24/7 connectivity to the web; the audience is louder and more critical; and our social currency more profoundly tied to our online extensions and credibility. Once you put your idea out there will it be accepted, criticized, or worst yet, not heard at all?
The panel that explored creativity at the inaugural SXSW V2V is going further this year to address fear as part of the creative process – how it can hold us back and propel us forward. The panelists from the fields of tech, fashion and art are diving into fear and creativity so the audience will leave more fearless in their own creative endeavors.
- See more at: http://www.pinterest.com/helentodd/exploring-creativity/
En mi condición de Gerente del Departamento de Comunicaciones y Relaciones, de la Central de Cooperativas Cafetaleras de Honduras, coordiné la elaboración de un documento de análisis de los impactos de la crisis en los productores afiliados a La Central, planteando también la tesis sobre la oportunidad que ofrecía la crisis cafetalera para los pequeños y medianos productores organizados en cooperativas e integrados en La Central. Se presente aquí la versión en power point.
Se resume parte de la experiencia desarrollada en Honduras durante la última decada con relación a procesos de calidad ligada al origen. Con fines de intercambio técnico y conocimiento sobre éste tema que puede además relacionarse a muchos y ricos productos de nuestra hermosa latinoamerica además del café!!
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
This was presented at SXSW V2V on Wednesday, July 16.
The speakers include: Adam Marelli (Adam Marelli Photo - Instructor for Leica Akademie), Helen Todd (Sociality Squared - Co-Founder & CEO), Jey Van-Sharp (MyÜberLife - Business Strategist & Market Analyst) and Jim Hopkinson (Hopkinson Creative Media - President)
#otherFword
“Doubt Kills More Dreams than Failure Ever Will” -Instagram image
Failure, rejection, ridicule, disappointment and the unknown are all powerful fears that can keep us in our comfort zones and hold us back from our reaching our creative potential. Fear can prevent us from thinking up ideas and also hold us back from sharing ideas.
Today the stage is more public than ever before with 24/7 connectivity to the web; the audience is louder and more critical; and our social currency more profoundly tied to our online extensions and credibility. Once you put your idea out there will it be accepted, criticized, or worst yet, not heard at all?
The panel that explored creativity at the inaugural SXSW V2V is going further this year to address fear as part of the creative process – how it can hold us back and propel us forward. The panelists from the fields of tech, fashion and art are diving into fear and creativity so the audience will leave more fearless in their own creative endeavors.
- See more at: http://www.pinterest.com/helentodd/exploring-creativity/
En mi condición de Gerente del Departamento de Comunicaciones y Relaciones, de la Central de Cooperativas Cafetaleras de Honduras, coordiné la elaboración de un documento de análisis de los impactos de la crisis en los productores afiliados a La Central, planteando también la tesis sobre la oportunidad que ofrecía la crisis cafetalera para los pequeños y medianos productores organizados en cooperativas e integrados en La Central. Se presente aquí la versión en power point.
Se resume parte de la experiencia desarrollada en Honduras durante la última decada con relación a procesos de calidad ligada al origen. Con fines de intercambio técnico y conocimiento sobre éste tema que puede además relacionarse a muchos y ricos productos de nuestra hermosa latinoamerica además del café!!
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
21. STATUS UPDATE OVER STATUS SYMBOL
THANK YOU.
Eli Pakier
VP, Group Strategy Director
@epak
eli.pakier@mry.com
Editor's Notes
Youthculture in the 60 and 70s used to be counter culture. Young people used to fight against big government and big business. It was fringe culture.Today this is no different. The shifts are happening on the sidewalks, not in the board rooms.
Millennials are in control of the future of American Business. They are becoming the largest workforce, will soon have the greatest buying power, and are instrumental in driving influencer and disruption.
We’re going to talk about the principals of millenials, what are the things they are doing, how they are acting, the innovations they are driving that changing the landscape of American business.
One of the biggest shifts is the movement from the collection of physical items to the collection of experience.
Experience is the new social currency.
Even low involvement brands like toothbrushes need to focus on the experience. Even how you pay from snapchat making it rain to Venmo emojis has character and thought to the experience.
Sweetgreen doesn't like to be considered a QSR. They are exploding in the fast food space with healthy and natural foods.
It was built with millennials in mind. They dived into the experience economy with the Sweet Life festival
The Sweet Life festival happens every year for 9 years running. 23,000 attended last year.
This is the physical manifestation of the brand. They aren’t borrowing equity, they are owning it.
The experience economy is changing the soundtrack of our youth.
In the 90s with Gen X, Hip Hop filled the airwaves
Hip Hop was about the collection of items – the Cadillacs and the bling, and the private jets
The financial collapse of 2008 made people question whether physical items really define me? We saw a movement away from hip hop to EDM as the driving force of our culture.
EDM is all about experiences – it’s about peace, love, unity and respect. It’s a throw back to the 60s
EDC (Electric Daisy Carnival) in Vegas attracts over 400k people every year which is much bigger than Woodstock which defined an entire generation
Over $1bn in rev from outdoor festivals last year at a time when album sales are an all-time low
This is the color run. This is one of the fastest growing movements in the fitness space.
Bally’s went out of business a few months ago. There wasn’t a experiential component to fitness. That was the Jack Lalanne era
Color run is a global movement. IT’s a 4k run.
They show up in all white, get doused in color.
It’s untimed – it’s about the experience.
They have big name DJs perform at the end.
Now there santa cons, zombie runs, spartan races, tough mudders, rugged maniacs. Mission Peak has been around forever. But in the last few years has been swamped. There’s no parking. People are complaining about over crowding and pollution. But there’s this pole at the peak where you can take an iconic selfie.
Instagram has had a massive impact on the experience economy.
Arguably, Insta has had a bigger impact on culture than any social network.
Insta has changed consumer behavior that has changed how people spend their time and their money. It’s all about seeing and being seen.
Pre-meditated behavior: People aren’t doing things because they WANT to do them, but because they want the social currency that they did that thing.
We’re seeing this everywhere: sneaking into the DJ booth, rushing the court after the game, experiences are the new social currency.
Since people are spending more money on experiences, this comes out of the pie chart of other things. Which is driving the sharing economy of the p2p economy.
There’s a movement to access over ownership.
The best known example is in the biggest purchases: housing and transport
Uber offers access to everyone. GM is investing $500 million in Lyft to develop self-driving cars
In Housing, Airbnb is a huge disruptor having impact on hospitality industry. For every 1% increase in airbnb booking, hotels are down .5%. On any given night in NYC, there are more airbnbs rented than hotel rooms.
Share it on insta and give it back for a fraction of buying.
We’re seeing a gravitational pull back to the city.
For the first time, more people globally now live in cities than outside of them. Not retirees. The best jobs are increasingly in the most dynamic cities and not anywhere else. work in person not webexes
“By clustering near each other, innovators foster each other’s creative spirit. Historically, we merged around resources for the factory. furniture factories near forests; steel plants near coal mines. In an innovation economy, we move to what are essentially idea factories: cities full of people. Twitter, Visa, Google around corner
Services like Uber, and Amazon Prime make it easy to live in cities. We don’t need cars or garages or so much stuff. Can minimalize.
This is impacting marriage and family creation. This is the percentage of people btwn age 18-31 who are married today versus years passed.
People know they can be entrepreneurs, they are moving to cities, they can travel more easily. They have tools like Tinder - Spend 77 min/day
Marriage is on the back burner and it will impact the economy and other sectors. For example, in the financial sector, there are only a few times we change our behavior – those happen to be around life milestones: weddings, child births, moving – this is all happening later in life. The time from college graduation to the first behavioral shift is much longer than ever before.
Women are working longer in the workforce. Education is higher. $22 trillion, that’s 66% of all investable assets in the US
It’s also impacting the model of retail. Physical retailers who haven’t adopted e-commerce will go away.
Real estate costs are high. Millennials know they can get just about any product delivered to them in an hour so why go to retail?
If you’re a retail, why spend money on real estate if you can deliver and be in a more economical location at a fraction of the cost 1 or 2 miles away.
Amazon is the retail killer. 71% of in-store shoppers who use smart phones for online research say their device has become more important to their in-store experience
Stores like Bonobos will become showrooms. Carry no inventory. Just for people to try and order at home.
Everything is on demand.
“Silicon Valley is focused on one problem: what is my mother no longer doing for me.”
The on demand experiment – 3 learnings. It makes life easier, but only to a point
1. Software vs. Service
benefit of the UX or focus on the activity
There is a balance between those where the benefit is the software and those with service. For me, uber is about the UX. Sure, I want to a good car, but you never talk about the car or driver, you talk about how easy it is. Then there are companies that bring in dog walkers or haircuts or massages. what matters more than the ease of booking. This will be a behavior shift to improve on the existing cost benefit exchange.
2.Curation or choice
Uber eats or Maple vs. Seamless.
3.Which experience is better?
The experience of the service must outweigh the benefit of the prior experience. You can miss the experience of eating out if all your food is delivered to your home
All these changes are empowering consumers to becoming entrepreneurs, strike out on their own. We now glorify the entreprenuer. We have a genuine fear of being left behind.
We are living in a free agent economy. This is ideal for Millennials.
Research firm Edelman Berland estimates the U.S. already holds a whopping 53.7 million independent workers. To put that number in perspective, that's more than 40 percent of the 121.8 million full-time employees in the U.S. counted in September.
Task Rabbit - 70%
Upwork makes easier
There was a promise that you’d go to school, get a job, buy a house. People are seeing more lucrative futures working for themselves. Or do one thing and create supplemental income. It’s far more lucrative and flexible and allows you to sell your services to multiple employers instead of just one.
For example, Task Rabbit - Over 70% of people providing services have a college education. They are menial services like furniture assembly, helping cook, taking photos, writing, and they are offering services to people locally.
Upwork is a marketplace for over 8mm private contractors, of free agents, to provide professional services like youtube optimization, humor writing. there are over 2mm companies using this around the world.
You need to be specialist today.
This is from Hour of Code (Code.org) Mark Zuck and Bill Gates are behind. Teaches kids age 7 how to code!
Zuckerberg happens to think in the next 10 years programming is going to be a more important language than english.
So specialized skills will make people more marketable.
It’s making an impact on real estate.
WeWork is the leader in a movement called Collaborative Economy.
They can rent desks for $150 and work with other entrepenuers. They share reception, barista, exercise classes, and services.
It’s now a $5bn company and started five years ago. They are the largest commercial tenant in NYC.
It’s exactly how a millennial would design an office, if they could pick their own office. Example of Israel’s old stock exchange building is turned into a shared work space and coke embedded program: The Bridge by Coca-Cola, Coca-Cola's unique commercialization/innovation platform in Rothschild street in Tel-Aviv and will consist of some of the leading innovation centers and hubs in Israel.
Independence in the work force, leads to independence in how we consumer media.
We are moving to a single screen, single device. Phones are getting bigger, TVs are just becoming displays on a wall. It’s the same device we can pay with on the go, or stream to a TV as that becomes the 2nd screen.
All personal, work, and entertainment content will be in one device. For brands, it’s going to be really simple – if you can’t get on the consumer’s screen, they won’t see you.
Right now, we are shifting how we think about creating content, knowing it will be consumed on a phone. Meaning it should be more interactive, be easier to see on a screen, be flickable, be enjoyable without sound or with subtitles instead
TV will be disrupted. The NFL is carrying TV – there’s nothing else carrying scale, except single events - Oscars and Grammy’s.
More people watch pre-season NFL than watch Game 7 of the Baseball world series.
NFL has deals with CBS, Fox, and NBC. They expire in 2022.
2022: This is the year OTT will officially kill the cable network. We will see programming shift to digital distribution.
Yahoo just paid $20 million for 1 shitty game.
Apple's $202.8 billion cash hoard is so mammoth that it's larger than the market capitalizations of all but 14 companies in the Standard & Poor's 500 Index.
It’s market cap is bigger than Disney, Comcast, Viacom, and Fox combined
¼ of Millennials have cut the cord or never had cable ever
18 percent are cord-nevers—people who have never paid for a cable subscription—while 6 percent are cord cutters, meaning they have canceled their cable subscriptions.
New Study Says by 2025, Half of Consumers Under 32 Won't Pay for Cable
Netflix is currently the 2nd most watched network in minutes delivered per month compared to all US TV networks.
Next year it should be #1 in terms of all ratings, ahead of ABC, CBS, Fox, and NBC.
In addition to the dominance of Netflix, Twitch, Amazon, and Hulu – the largest MCNs on YouTube are now competing with major cable networks.
We’re watching as much television as ever, but we’re rapidly shifting from a strict programming grid to search, social, and feed-based discovery, in the living room and across our devices.
“Appified TV” brings us digital measurement and real attribution, empowers new kinds of content, advertising, and virality.
As a result, brands are behaving like media companies shifting from filler to source. This means branded content will live alongside the best of Hollywood. That’s a big mental shift. It means that what we make has to be of the same or better caliber as original content or no one will watch it, let alone binge watch.
People are more open than ever before:
62% Feel that branded content makes them feel more connected and loyal to brands
5x: more likely to make purchase decisions based on trusted branded content
Bridge the gap between your brand’s desire and audience needs
So, MANY MANY Changes happening all driven by millennials.
It’s amazing to see the disconnect between the big business decision makers, spending billions on media, R&D and marketing. And younger people dictating the future of this country.
Thanks