InSites Consulting and MTV Networks the Netherlands asked 601 Millennials how they see life, what is really important to them, and which the role is of their family and friends in their lives.
Furthermore 72 Marketers accepted the challenge and tested to what extent they think they know these same Millennials.
The 5 keys to engage Millennial thinking - Fintech Americas, Miami October 2015Juan Lopez Salaberry
A fresh perspective on millennial thinking with 5 actionable items you can apply today to increase engagement with the generation that will represent 75% of the worldwide workforce by 2025. Presented at Fintech Americas in Miami.
Millennials are an entire generation shaped by digital technology. This is a generation that values experience over talk and is motivated by their desire for social consciousness. In Sandee Jordan’s presentation, discover how to convey your online marketing message to the youngest and most tech savvy audience on the internet.
Sandee began working at Simpleview in 2012 and serves as one of the company’s SEM Analysts. In her role, Sandee works with clients to continuously refine and evolve their websites through constantly improving traffic quality and volume, increasing bookings, building databases and meeting client goals. She gained more than ten years of marketing experience from assessing client web traffic patterns and developing online marketing strategies in San Francisco and New York.
Talkin 'Bout My Generation.
While the four different generations bring a variety of challenges to employers, they also present a great opportunity for innovation and collaboration. Learn how to recognize the different generations in this Baudville white paper.
The Millennial Shift: Engaging the Redefined Millennials' Digital BehaviorsMatt Doherty
Millennials are f&%ing everything up. They're having fun disrupting the world around them. And their behaviors around the world are shifting as a result. So how do you engage this audience? The Millennial Shift identifies trends in engagement and creative opportunities at hand.
Engaging Baby Boomers & Seniors through Social MediaCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/engagingboomers
The boomer generation was long the darling of marketers and advertisers, then they grew up.
While boomers are the consumer majority and tend to be the segment with the highest dollar donations to nonprofits, they're often dismissed as not being part of the social media wave.
Join Immersion Active and AARP in this Care2 Expert Webinar that focuses on new ways of showing some love to the influential seniors segment through social media tactics that engage and cultivate supporters and potential donors.
About the Presenters:
Gina Pagliaro -- Account Strategist, Immersion Active
Jen Martin -- Manager of Social Communications, AARP
Molly Connors -- Director of Nonprofit Services, Care2
The 5 keys to engage Millennial thinking - Fintech Americas, Miami October 2015Juan Lopez Salaberry
A fresh perspective on millennial thinking with 5 actionable items you can apply today to increase engagement with the generation that will represent 75% of the worldwide workforce by 2025. Presented at Fintech Americas in Miami.
Millennials are an entire generation shaped by digital technology. This is a generation that values experience over talk and is motivated by their desire for social consciousness. In Sandee Jordan’s presentation, discover how to convey your online marketing message to the youngest and most tech savvy audience on the internet.
Sandee began working at Simpleview in 2012 and serves as one of the company’s SEM Analysts. In her role, Sandee works with clients to continuously refine and evolve their websites through constantly improving traffic quality and volume, increasing bookings, building databases and meeting client goals. She gained more than ten years of marketing experience from assessing client web traffic patterns and developing online marketing strategies in San Francisco and New York.
Talkin 'Bout My Generation.
While the four different generations bring a variety of challenges to employers, they also present a great opportunity for innovation and collaboration. Learn how to recognize the different generations in this Baudville white paper.
The Millennial Shift: Engaging the Redefined Millennials' Digital BehaviorsMatt Doherty
Millennials are f&%ing everything up. They're having fun disrupting the world around them. And their behaviors around the world are shifting as a result. So how do you engage this audience? The Millennial Shift identifies trends in engagement and creative opportunities at hand.
Engaging Baby Boomers & Seniors through Social MediaCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/engagingboomers
The boomer generation was long the darling of marketers and advertisers, then they grew up.
While boomers are the consumer majority and tend to be the segment with the highest dollar donations to nonprofits, they're often dismissed as not being part of the social media wave.
Join Immersion Active and AARP in this Care2 Expert Webinar that focuses on new ways of showing some love to the influential seniors segment through social media tactics that engage and cultivate supporters and potential donors.
About the Presenters:
Gina Pagliaro -- Account Strategist, Immersion Active
Jen Martin -- Manager of Social Communications, AARP
Molly Connors -- Director of Nonprofit Services, Care2
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
Generation Z and major events such as the pandemic are leading the change. Our world is becoming a global, multicultural and digitalized village. Vanksen expert teams used their analytical skills to look into the main shifts impacting worldwide content creators lately.
https://www.vanksen.com/en/insights/content-drivers-for-global-brands
Delivering the Millennial Experience: How to Engage Generation YBen Puffer
2016 MCUL Lending & Marketing Conference
In 2015, Millennials surpassed Baby Boomers as the largest group of the U.S. voting population. As Boomers transition into their well-earned retirement, Millennials will take the stage as the focal group for marketers, lenders and managers. This session will explore who the Millennial Generation is, what is important to them, what they expect from credit unions and how to engage them with credit unions on multiple levels.
Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Resea...Influence Central
Millennials – the group of young, up-and-coming Americans in their post college 20s to early 30s – now represent the next rising generation, rapidly increasing in consumer power and influence. Yet despite this, Millennials remain among the least understood consumer sectors. To gain more in-depth insight into this group of consumers, Influence Central embarked on a groundbreaking study of 1,100 American Millennial Women. Our study focused on Millennials’ purchase path both online and offline, how their deep connections with family and friends impact the choices in their lives, and the effect of various types of media on their day-to-day decisions. The research findings paint a picture of a generation with a strong sense of self, influenced by family and peers alike, and steeped in the mosaic of the world around them.
Marketing to Millennials and the new Marketing PlaybookJeff Ernst
The traditional methods and rules of marketing need to be thrown out when it comes to Millennials - those under 35 value trust, tribe, authenticity, co-creation and ensuring companies are doing their part to give back. To succeed, you need to engage, energize, provide experiences and approach your strategy differently, using social word-of-mouth, brand advocacy, customer experience and user generated content as cornerstones to build on.
Flexing Content Strategy to Reach Millennials and Gen ZCarolyn Kent
Steps to craft a foundational content strategy that is still flexible enough to connect with Millennials and Gen Z in spite of their mindset differences.
Millennials will be 85 million strong in 2015, making them the largest living generation in history. As this group transitions into parenthood, tech-savvy, non-hierarchical Millennials will forever change the way brands must present themselves at point-of-sale.
Big Red Rooster's POV explores how Millennials' shopping habits and needs evolve as they move into parenthood.
Insight You Need to Successfully Market to Tweens and TeensAquent
Understanding the youth market is crucial for any company attempting to capture the attention of today's tween and teen consumers. The lives and minds of this dynamic group are ever-changing, so it's essential to gain a better understanding of our youth today before launching your next youth-oriented product or marketing campaign. Much of Brenda Hurley's time is focused on C&R's youth business, providing research and consulting services to clients through its KidzEyes and TeensEyes Divisions. She was also very involved in this year's launch of YouthBeat, C&R's syndicated report covering the attitudes and behaviors of today’s youth.
frAGILE - Is NextGen marketing more chemistry than science?Joeri Van den Bergh
In today’s post-truth society change comes rapidly and unexpected. How do brands speed up their NextGen (Gen Y & Z) marketing strategies to get ready for the new decade? Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as PepsiCo, LEGO, Freitag, LEVI’s, Beiersdorf, Audible, MasterCard, AB InBev, eBay, IKEA, Tommy Hilfiger…), Joeri Van den Bergh (Co-founder & NextGen expert) shares insights on brands that bond beyond disruption.
Work-life balance is the most important aspect in a job for Millennials. In the US, 72% of Millennials (aged 20 to 36 years old) find a positive work-life balance key. Yet global research by InSites Consulting also shows that Millennials are clearly struggling to find this equilibrium, with 71% of US Millennials stating they are unhappy with their current work-life ratio.
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https://www.vanksen.com/en/insights/content-drivers-for-global-brands
Delivering the Millennial Experience: How to Engage Generation YBen Puffer
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In 2015, Millennials surpassed Baby Boomers as the largest group of the U.S. voting population. As Boomers transition into their well-earned retirement, Millennials will take the stage as the focal group for marketers, lenders and managers. This session will explore who the Millennial Generation is, what is important to them, what they expect from credit unions and how to engage them with credit unions on multiple levels.
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Millennials – the group of young, up-and-coming Americans in their post college 20s to early 30s – now represent the next rising generation, rapidly increasing in consumer power and influence. Yet despite this, Millennials remain among the least understood consumer sectors. To gain more in-depth insight into this group of consumers, Influence Central embarked on a groundbreaking study of 1,100 American Millennial Women. Our study focused on Millennials’ purchase path both online and offline, how their deep connections with family and friends impact the choices in their lives, and the effect of various types of media on their day-to-day decisions. The research findings paint a picture of a generation with a strong sense of self, influenced by family and peers alike, and steeped in the mosaic of the world around them.
Marketing to Millennials and the new Marketing PlaybookJeff Ernst
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Understanding the youth market is crucial for any company attempting to capture the attention of today's tween and teen consumers. The lives and minds of this dynamic group are ever-changing, so it's essential to gain a better understanding of our youth today before launching your next youth-oriented product or marketing campaign. Much of Brenda Hurley's time is focused on C&R's youth business, providing research and consulting services to clients through its KidzEyes and TeensEyes Divisions. She was also very involved in this year's launch of YouthBeat, C&R's syndicated report covering the attitudes and behaviors of today’s youth.
Similar to Youth Nowadays - Are you Millennial proof? (20)
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In a recent InSites Consulting global research project (in cooperation with GMI) we talked to Baby Boomers, Gen X, Gen Y & Gen Z consumers, taking a closer look at what differentiates these new consumer generations in the market today from the post ones.
For more information visit http://www.howcoolbrandsstayhot.com/trends
Enjoy the inspiration!
Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and beyond. In this brand-new consumer trends paper, we gathered 5 paradoxical trends defining the consumer of today and of the future:
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2. Find out from Steven Van Belleghem how companies benefit from the abundance of useful information to predict consumer behavior.
3. Follow Tom Palmaerts to experience four possible cloaking channels: de-facing, de-sharing, de-leting and the dark web…
4. Discover with Sven Mastbooms how existing business models are under pressure due to the consumers’ urge to take a quicker, easier and cheaper shortcut to the solution.
5. And finally tune in to Herman Konings to find out how consumers are taking control of their own health.
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How Cool Brands Stay Hot: Branding to Generation Y by Joeri Van den Bergh, presented at the NHTV Breda Digital Entertainment 10 Year Event in Breda (NL) on Thursday February 7, 2013.
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Globally youngsters think Facebook pages of brands are not credible Blogs, friends and brand users are more credible.
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How Cool Brands Stay Hot at the WOMMA Summit 2012, presented by Joeri Van den Bergh (Gen Y expert InSites Consulting and author of How Cool Brands Stay Hot) and Anna Zanghi (Head of Global Innovation & Product Development at MasterCard Worldwide) in Las Vegas (US) on November 14, 2012.
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The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
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Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
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I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
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- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
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The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
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What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
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Orchestrator execution result
Defect reporting
SAP heatmap example with demo
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zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
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Paper: https://eprint.iacr.org/2023/1886
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Youth Nowadays - Are you Millennial proof?
1. Are you Millennial Proof?
Joeri Van den BerghHier staat de tekst
// InSites Consulting
18/10/2011
@joeri_insites
2. Interested in the full version
and all results of this study?
Contact: Frank Bakker @ mtvnl
+31 20 4937000
3. MTV Identify!
We asked 601 Millennials how
they see life, what is really important to
them, and which the role is of their family
and friends in their lives.
Millennials in this survey are aged 13 to 29
And were therefore born in the 80s and 90s.
4. MTV Identify!
Furthermore 72 Marketers
accepted the challenge and tested to what
extent they think they know these same
Millennials.
Although the marketers specifically focus on Millennials,
more than half of them does not know
how to build a strong brand for them.
5. Their approach is often
based on intuition
To what extent do you agree with the following statements concerning yourself? % = agrees or totally agrees with this
statement
I know how to build a strong
brand for the Millennials. 41%
My intuition helps me to
understand the Millennials’
behaviour.
70%
My own behaviour helps me to
better understand the
Millennials’ behaviour.
55%
6. MILLENNIALS: overview
Hooked up socially
I love my world
Now & next, fast & forward
Happy in modern families
Smart and fun is essential
Love is the new virginity
7. Hooked up socially and
on the move
“ Today’s technology
and media platforms
enable youth to be
always connected,
always updated, always “
in control - anywhere
8.
9. So Millennials also wish to be
remembered as…
How would you like to be remembered?
25%
11. I love my world: enjoy,
engage, achieve
“ Millennials are
stimulation junkies, into
instant emotional and
material gratification.
Looking for longer-term
happiness, connection
“
and success
12. My world? The city or the
village are the Millennials’
world!
Which places do you feel most connected with?
TOP 3
I feel most connected
with:
1. The city or village I am
currently living in
2. The city or village I was
The city or born in
village I am 3. The country I was born
in
currently
living in
N = 601 | F = None
13. Now & next,
fast & forward
“ Millennials are used
to information,
entertainment and
technology overload.
Only wowed by the truly
fast and new, the truly
“
innovative and daring
14. Now & next, fast & forward
“WOW”-sensation
When are you really impressed by a person, an event and a brand or company?
Person Event Brand/Company
Involves its
customers in the
Always loyal to
Surprises me improvement of its
his/her identity
products and/or
services
Always stays loyal
Makes me laugh Makes me happy
to its identiy
Shows that he/she
Continues to
really understands Makes me laugh
surprise me
me
N = 601 | F = None
15.
16. Generation Gadget? Technology
is still the main WOW and
therefore WOM factor.
What is “hot” at the moment? What is everyone you know talking about? What has really impressed everyone
positively?
1.Technology
2. Politics/Economy
3. Family/Friends
W W W W
4.Social media
5. TV programmes
17. Happy in modern
families
“ As family structures
loosen, Millennials are
comfortable with every
type of modern family.
They are more
accepting, more diverse
“
and worldly wise
18. …but everyone can live with
the new family type. No need
for pitty
Are your parents divorced? How satisfied are you with your current family situation? Which of the following statements
2%
apply to your family situation?
24%
2%
24%
7,3
74%
7,7
74% You should pitty
children of divorced
Ja
Yes
parents
Nee
No
Hier antwoord ik lieveranswer
I would prefer not to niet op 18% of all Millennials
9%
of Millennials with divorced
parenets
N = 601 | F = None
Ja
19. Smart and fun is
essential
“ For Millennials,
nothing brings more joy
and kudos than being
smart, fun and funny.
Smart, fun and funny
content is their social
“
currency
20. Millennials want to be
remembered…
How would you like to be remembered
1 52%
Are smart & fun
essential for it?
21. Love is the new
virginity
“ The Millennials are
emotional expressive.
The ultimate emotional
reward comes from
trust, authenticity and
“
most of all, love
22. Millennials show their
emotions & prefer to be
themselves!
Please indicate for each combination which of both you most identify with.
Showing
emotions,
not keeping them
under control. 42% 77%
Being
yourself
and not pretending
to be different
23. What do they expect
from brands?
Hooked up socially
I love my world
Now & next, fast & forward
Happy in modern families
Smart and fun is essential
Love is the new virginity
25. Realness, uniqueness,
relevance & happiness
remain crucial.
…is reliable and
...te vertrouwen en
47%
eerlijk is
honest
…is original and ahead
...origineel is en zijn tijd
35%
voor is its time
of
Top 5
…is interesting and
...interessant en boeiend
32%
is captivating
…is focusing on people
...gericht is op mensen
26%
van mijn leeftijd age
of my
…is positive en
...positief and
24%
optimistisch is
optimistic
26. Thank you for being interested!
Joeri Van den BerghHier staat de tekst
// InSites Consulting
@joeri_insites joeri@insites.eu howcoolbrandsstayhot.com
Editor's Notes
% toevoegen in de extremen (<5 en 9-10)
A - Marketers beseffen dat jongeren uit hun sociale contacten vooral willen weten hoe het gaat met de familie en de vrienden en natuurlijk ook vooral plezier willen beleven. Klein minpuntje: jongeren willen ook nieuwe dingen leren en dat wisten de marketers blijkbaar nog niet.
C - Marketers begrijpen dat facebook het meest gebruikte sociale netwerk is, maar in het algemeen overschatten ze het gebruik van sociale netwerken.
Ex schoolvriendjes; ex hobby vriendjes
Vrouwen vinden het belangrijker dan mannen dat technologie hen vooral toelaat om beter in contact te blijven met vrienden. Mannen vinden het dan weer belangrijker dat technologie mobiel is en overal kan gebruikt worden.
C - Marketers overschatten telkens het bezit van deze toestellen door Millennials. Alleen het bezit van desktop computers werd onderschat. Het bezit van Android smartphones werd juist ingeschat.
B - Goed zo! Marketers beseffen dat Millennials inderdaad vooral sms’en om af te spreken. Maar, Millennials (en vooral de ouderen) grijpen ook nog vaak naar de telefoon en dat hadden de marketers niet zo goed begrepen.
13% materiële & kort intens geluk 13%A & B - Bij deze stellingen hebben de marketers de Millennials meestal goed ingeschat. Maar let op: Vrienden zijn nog niet belangrijker dan familieleden. Marketers dachten duidelijk van wel.Opvallend is dat studerende Millennials meer op zoek gaan naar succes in hun professionele leven dan werkende Millennials! Daarnaast willen ze ook nog veel meer van de wereld verkennen en nieuwe ervaringen opdoen.
64% van de studerende Millennials denkt dat er veel kansen zijn om iets te bereiken in het leven. Bij de werkende Millennials is dat ‘maar’ 50%.
A & B - Bij deze stellingen hebben de marketers de Millennials meestal goed ingeschat. Maar let op: Vrienden zijn nog niet belangrijker dan familieleden. Marketers dachten duidelijk van wel.Opvallend is dat studerende Millennials meer op zoek gaan naar succes in hun professionele leven dan werkende Millennials! Daarnaast willen ze ook nog veel meer van de wereld verkennen en nieuwe ervaringen opdoen.
B & C - Marketers, trouw blijven aan jouw identiteit is wel degelijk belangrijk! Ook willen Millennials dat je hen betrekt bij het verbeteren van producten/diensten en hen telkens opnieuw probeert te verrassen. Maar dat laatste hadden jullie iets beter begrepen.Het zijn vooral de vrouwen die verwachten van een merk/bedrijf dat het hun klanten betrekt bij het verbeteren van hun producten en/of diensten (40%)
WANT mensen weten vandaag meer van de producten dan de marketeers/mensen in de shops/restaurants zelf (death of the amateur volgens trendwatchers) dus enige manierOmwow gevoel te geven is ze blijven verrassen (horeca…)B & C - Millennials vinden het echt een probleem dat mensen niets meer zomaar voor elkaar willen doen. Marketers hadden dit totaal niet doorzien. Dat het respect tegenover de medemens en de economische crisis een probleem is hadden de marketers enigszins wel begrepen.Dat het respect tegenover de medemens stilaan verdwijnt is vooral een probleem dat vrouwen willen aanpakken. 44% van de vrouwen wil dit probleem als eerste aanpakken tegen slechts 29% van de mannen.
C - Millennials geloven wel degelijk in eeuwige liefde. Onderschat dit niet, marketers!
Vrouwelijke Millennials willen nog meer dan de mannelijke herinnerd worden als een goede vriend of betrouwbare persoon. Mannen voelen er dan weer meer voor om herinnerd te worden als een grappige persoon.
C - Millennials willen vooral herinnerd worden als een goede vriend. Slechts 20% van de marketers had dit goed ingeschat.Vrouwelijke Millennials willen nog meer dan de mannelijke herinnerd worden als een goede vriend of betrouwbare persoon. Mannen voelen er dan weer meer voor om herinnerd te worden als een grappige persoon.
Facebook meestal pas op 3de plaats of later !
C - Millennials geloven wel degelijk in eeuwige liefde. Onderschat dit niet, marketers!
C - Millennials geloven wel degelijk in eeuwige liefde. Onderschat dit niet, marketers!
64% verkiest warm omgaan met elkaar boven hard zijn voor elkaar.
B & C - Een merk moet volgens de Millennials vooral eerlijk en origineel zijn. Dat hadden de respectievelijk 48% en 35% van de marketers juist. Maar de andere 3 eigenschappen van een goed merk hadden de marketers niet goed ingeschat.A –Millennials vinden dat Apple het best voldoet aan de criteria die door hen werden opgesteld om een aantrekkelijk merk te zijn