Technology has made the spread of information easier than ever before. That’s good. Technology has made the spread of misinformation and propaganda easier than ever before. That’s bad. Readers and customers often can’t tell the different. That’s dangerous. As we all work to combat the spread of “fake news,” we also need to build trust and credibility in the important work that we do.

1. Y O U ' R E N O T F A K E
N E W S !
SO SHOW IT
@ASHAROCK

2. H E R E ' S W H A T I S T R U E :
J O U R N A L I S M I S G O O D
ARCHITECTURE
We are now planning to re-organise our
library for easily access. Having them
categorised in one shelf, providing table
and chairs along with computer access
on the side.
Since the library is getting bigger, we are
planning to charge all of our customers
in order to restore the old library.

3. B U T W E ' V E B E E N I N A R U T
Journalists went to school to tell stories through well
defined platforms.
TV
RADIO
NEWSPAPERS

4. A P R I V A T E
C L U B
Over time publishing
became a private club. And
over time, we forgot about
the upkeep. We also forgot
other lessons we were
taught.

5. “ W E B E C O M E
W H A T W E B E H O L D .
W E S H A P E O U R
T O O L S A N D T H E N
O U R T O O L S S H A P E
U S . ”
JOHN CULKIN

6. " T H E M E D I U M I S
T H E M E S S A G E . "
MARSHALL MCLUHAN

7. " W E ' R E
R E A L L Y
S C R E W I N G
T H I S U P
G U Y S . "
ME

8. Of voters who supported Donald
Trump in 2016 said the media
skewed the facts.
8 8 %
Of likely U.S. voters said they trust
media fact-checking of candidates'
comments.
2 9 %
WE ARE PART THE PROBLEM
D O N ' T B L A M E F A K E N E W S

9. C L I C K B A I T

10. T H I S
N O N S E N S E !

11. S O U R C E S
“I’ll give you one other example of this pressure for us to break news and
I ended up having to do a corrective on this. It wasn’t a major deal, but
during the Naval Yard shooting … we’re obsessed with guns as reporters,
right – ‘Well, what kind of guns were used in Newtown, what kind of gun
was used in the Naval Yard,’ our editors want to know that. It’s a fleeting
scoop that lasts for like 20 seconds; nobody really cares what kind of gun
they used. A source had told me, ‘Yeah, it was an AR 15 that was used in
the Naval Yard shooting,’ so I told my editor … And then another reporter
independently says, ‘Yeah, it was an AR 15,’ so now we have two
independent sources saying it was an AR 15, good sources. (He later said
these were anonymous sources.) Turned out there wasn’t an AR 15
involved in the Naval Yard shooting. So where did we fall down? It was an
initial report from the scene, somebody passing through, law
enforcement responded that they saw an AR 15 by the dead gunman and
they put that in a report and the report generated its way up the chain
and people saw that, and they conveyed that to us. But while we treated
that as almost fact and put it on the wire, law enforcement never
intended that to be fact.” - Adam Goldman

12. T H R E E T H I N G S
WE CAN ALL DO TODAY
V A L U E Y O U R W O R K A C K N O W L E D G E
I M P E R F E C T I O N
V A L U E Y O U R
R E A D E R SRecognize the
importance and
value of our work.
Say what we don't
more often.
Don't cheat. Don't
cut corners.

13. " W E C A N
S T I L L F I X
T H I S G U Y S . "
ALSO ME