SlideShare a Scribd company logo
How to become a
Microcelebrity
Image	
  Source:	
  Flicker/Luringa	
  
2.5 Billion
Your online profiles
can be viewed by
people
TOBYLAVIGNE.COM
So now that you have a Rock Star platform
TOBYLAVIGNE.COM
What are
you going
to do with it?
Toby
Lavigne
What are you going to do with it?
what IS Fame
anyway?
Wait…first,
TOBYLAVIGNE.COM
Fame = Attention + Choice
TOBYLAVIGNE.COM
When you’re famous
People know who you are 	
  
TOBYLAVIGNE.COM
…You have their
attention
TOBYLAVIGNE.COM
And…
Which draws a surplus
of the right people
toward you	
  
TOBYLAVIGNE.COM
And gives you more choice about
who you will work with
TOBYLAVIGNE.COM
it feels
great
To have people’s attention
TOBYLAVIGNE.COM
And it feels great
to have the freedom
to choose
TOBYLAVIGNE.COM
LIFE!
Now
THAT’S the 	
  
TOBYLAVIGNE.COM
But you don’t have to
be ‘Hollywood’ famous
to live this way
TOBYLAVIGNE.COM
You just have to
Choose
TOBYLAVIGNE.COM
That’s right, if you want
more attention + choice
you have to choose first
TOBYLAVIGNE.COM
Make a decision
TOBYLAVIGNE.COM
What future do
you intend?
TOBYLAVIGNE.COM
That is, where will you come
from in everything that you do? TOBYLAVIGNE.COM
TOBYLAVIGNE.COM
What will your offer be?What will your offer be?
That is, to what concern…
TOBYLAVIGNE.COM
…and to what community…
TOBYLAVIGNE.COM
Do you offer to be
a powerful solution?
TOBYLAVIGNE.COM
Simple, but NOT Trivial
TOBYLAVIGNE.COM
My intention is
TOBYLAVIGNE.COM
Here, I’ll go first..
My market is
TOBYLAVIGNE.COM
My intention:
To tip the balance of
Society from
Self-interest
To
Contribution
Tribal Economy
Warriors…
…You Perhaps?
My Community:
TOBYLAVIGNE.COM
My offer is
TOBYLAVIGNE.COM
my Offer:
to freeyou to
Be you
and
Prosper
more Attention
More Choice
&
More Freedom!
TOBYLAVIGNE.COM
The meaning and focus
of my life is to help
others find the meaning
and focus in their lives
My Bliss:
TOBYLAVIGNE.COM
TOBYLAVIGNE.COM
My Dream is to build a global Network…
TOBYLAVIGNE.COM
… of highly trained
tribal economy warriors…
TOBYLAVIGNE.COM
…working together to increase
each other’s attention and choice
and elevating the mood of the
world through the example of
contribution
TOBYLAVIGNE.COM
Can you see it?
TOBYLAVIGNE.COM
Great, now come BE it…
TOBYLAVIGNE.COM
Join the movement
Go to
www.tobylavigne.com/famous	
  
	
  
TOBYLAVIGNE.COM

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How to Become a Microcelebrity