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SOUL OF SALES
“Your True Colours”
ROHIT BASSI
25+ Years Global Experience
International Speaker
Oracle. Jumeirah. HSBC
ROHIT BASSI
What challenges/
issues/ problems are
your clients facing?
VALUE
TRUST
RESOLV
E
SUPPOR
Aoccdrnig to rscheearch at Cmabrigde
Uinervtisy, it dsoen't mttaer in waht oredr the
ltteers in a wrod are, the olny iprmoetnt tihng
is taht the frist and lsat letetrs are in the rhigt
pclae. Tihs is beuscae the huamn mnid deos
not prcoses the iifornmaotn a letetr at a tmie,
but isetand sees the fsirt and lsat letrets, the
lgtenh of the wrod and the colecltoin of oehtr
ltteers and tehn laeps to a coslinuocn as to
waht the wrod is.
J Ridley Stroop 1930’s
 Red
 Green
 Blue
 Yellow
 Green
 Purple
 Orange
 Red
 Yellow
 Brown
 Yellow
 Oopphss…
 Orange
 Black
 Grey
 Pink
 Blue
 Well Done!!!
THINKING
MEMORY
INSTINCTS & HABITS
Facts/ REASONING
Details/ SPECIFICS
Ideas/ SPONTANEOUS
Emotions/ FEELINGS
WHEN BUYING
 Functionality
 Cost-effectiveness
 Practicality
 Relationship
 Opinion of other people
 Feeling of “rightness”
 Innovation
 Image
 Uniqueness
 Safety
 Reliability
 Established brand
REASONINGSPECIFICFEELINGSPONTANEOUS
TRINITY OF “I”
INFORM
INSPIRE INFLUENCE
CLIENT
LESS IS MORE
BE CONCISE MAKE IT RELEVANT CREATE CURIOSITY
COMMUNICATION
 Facts to illustrate points
 Terms “logically” & “rationally”
 Present opinions very forcibly
 Feelings to illustrate points
 Terms “feel” & “intuitively”
 Wants empathy from the listener
 Metaphors to illustrate points
 Terms “potentially” & “conceptually”
 Is easily distracted
 Detail & data to illustrate points
 Terms “safe”, “plan” & “process”
 Expects to be listened to carefully
REASONINGSPECIFICFEELINGSPONTANEOUS
rohit@in-learning.com
www.roitalks.com
+971 55 553 2275
ROHIT BASSI

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Your True Colours - Amplify Your Sales

  • 1. SOUL OF SALES “Your True Colours” ROHIT BASSI
  • 2.
  • 3.
  • 4.
  • 5. 25+ Years Global Experience International Speaker Oracle. Jumeirah. HSBC ROHIT BASSI
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. What challenges/ issues/ problems are your clients facing?
  • 13.
  • 14. Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it dsoen't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat letetrs are in the rhigt pclae. Tihs is beuscae the huamn mnid deos not prcoses the iifornmaotn a letetr at a tmie, but isetand sees the fsirt and lsat letrets, the lgtenh of the wrod and the colecltoin of oehtr ltteers and tehn laeps to a coslinuocn as to waht the wrod is.
  • 15. J Ridley Stroop 1930’s  Red  Green  Blue  Yellow  Green  Purple  Orange  Red  Yellow  Brown  Yellow  Oopphss…  Orange  Black  Grey  Pink  Blue  Well Done!!!
  • 16.
  • 18.
  • 19. Facts/ REASONING Details/ SPECIFICS Ideas/ SPONTANEOUS Emotions/ FEELINGS
  • 20. WHEN BUYING  Functionality  Cost-effectiveness  Practicality  Relationship  Opinion of other people  Feeling of “rightness”  Innovation  Image  Uniqueness  Safety  Reliability  Established brand REASONINGSPECIFICFEELINGSPONTANEOUS
  • 22. LESS IS MORE BE CONCISE MAKE IT RELEVANT CREATE CURIOSITY
  • 23. COMMUNICATION  Facts to illustrate points  Terms “logically” & “rationally”  Present opinions very forcibly  Feelings to illustrate points  Terms “feel” & “intuitively”  Wants empathy from the listener  Metaphors to illustrate points  Terms “potentially” & “conceptually”  Is easily distracted  Detail & data to illustrate points  Terms “safe”, “plan” & “process”  Expects to be listened to carefully REASONINGSPECIFICFEELINGSPONTANEOUS
  • 24.
  • 25.
  • 26.