Three minute power presentation delivered at Women\'s Expo in San Diego, CA, 11/09. Topic is personal branding advice.

1. Your Promise, Your Brand,
How You Show Up in the World
Three Minute Power Presentation: Jessi LaCosta
©2009 Copyright BlueRio Strategies. All Rights Reserved.

2. Your Promise - why?
We all have a brand - whether we know it or not.
Our brand is our reputation - it lives in other people’s minds.
Every time we “touch” a person - we leave an impression - our brand.
Mine may have started after my car-jacking and how I used what I learned to help
others through times of transitions… Or the impression I made when I took a 4am
bus to an interview in Manhattan and landed the job? My consistent promises
have always boiled down to:
Compassionate, creative, analytical and respectful approach to helping others.
What impressions have you made along the way?
How do you show up in the world?
What promises have you made and have you delivered on them?
Session by: Jessi LaCosta ©2009 Copyright BlueRio Strategies. All Rights Reserved.

3. Promise - for a solution = brand
Your brand is:
•Brand is the sum of everything – your values, your talents, your image, your
messages & your promises that you make to others.
It is:
•Authentic
•What you are about
•What you believe in
•Honing in on Your best talents
•Honing in on Your best skills
•Honing in on Your Visions
•Your solutions for others
•The promises you make regarding those solutions…
Session by: Jessi LaCosta ©2009 Copyright BlueRio Strategies. All Rights Reserved.

4. Personal Branding
•Be who you Really Are
•Align and Attune with those who make sense for YOU
•Give to them and to the World
•Receive the benefit
Remember - Your brand is partly about zooming in on the one or two solutions
you can offer - you are projecting tremendous value - that is honest - real - and
what others are searching for. Remember when it is real, it is easier to manifest a
powerful personal branding. Consider your promises and how you WANT to show
up in the world.
Session by: Jessi La Costa ©2009 Copyright BlueRio Strategies. All Rights Reserved.

5. About Jessi LaCosta
Jessi LaCosta is one of the leading authorities who focuses on organizational effectiveness through Brand
Leadership, Visioning and Strategic Planning Facilitation for nonprofits as well other social-cause and mission-
focused organizations and leaders. Her firm serves professionals, entrepreneurs, and organizations on a national
basis.
LaCosta is a sought-after presenter on issues such as branding, strategic communications and motivation.
Additionally, as a survivor of violent assaults, she is often invited to speak and write on the topics of risk-taking,
conflict resolution and survival of traumatic events.
LaCosta holds a B.S. degree in Corporate Media from James Madison University, an M.A. degree in
Communications Design as well as an Emerging Leader Certificate from the University of Baltimore. Recently she
earned her California certificate of training as a mediator. She has also started a graduate level certificate program
in Interpersonal Neurobiology at Portland State with an expected finish date of early 2011. She continues her
education taking workshops, classes and attending seminars in organizational development, nonprofit
management and executive coaching.
LaCosta sits on the Board of Governors for the University of Baltimore Alumni Association and is a recipient of the
H. Mebane Turner Service Award and the Thomas J. Pullen Outstanding Alumni Award from the University of
Baltimore. She was recently elected as the Vice President of Marketing and Membership at the San Diego Chapter
of OD Network.
Session by: Jessi LaCosta ©2009 Copyright BlueRio Strategies. All Rights Reserved.

6. Thank You. Please contact us with
any questions you may have
regarding this session. We will do
our best to address your question.
LaCosta@bluerio.net or
blueriostrategies@gmail.com
www.bluerio.net
Session by: Jessi La Costa ©2009 Copyright BlueRio Strategies. All Rights Reserved.