Your customers are your best source of information
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Without your customers, you have no future. If you don't know them, your future depends on someone else.
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Your customers are your best source of information
- 1. > Your customers are your best source of information Frédéric Abella 2013 content2client.com - @fabella
- 2. Your environment is uncertain
- 4. Idée Des images d’hier, ancien monde microsoft, apple, caleche, ... will not help you
- 5. Tomorrow ...
- 6. … is simply unknown
- 9. To know EVERYTHING about the present
- 10. But your present is complex
- 11. #1 It is global
- 12. Your competitors are in Sydney,… Par Sardaka (d) 07:23, 4 January 2013 (UTC) (Travail personnel) CC-BY-3.0 via Wikimedia Commons - Novella_Book_Shop_Wahroonga.jpg
- 13. … in MontLuçon,… Par Croquant (Travail personnel) CC-BY-SA-3.0-2.5-2.0-1.0 via Wikimedia Commons - Montluçon_place_Notre-Dame_2.jpg
- 14. … or in Louisiana By Holger Gruber at de.wikipedia CC-BY-SA-2.0-de from Wikimedia Commons
- 15. #2 It is digital
- 16. A computer maker …
- 17. … is now the competitor of the FNAC
- 19. Your customers are no longer a mass market, …
- 20. neither trendy,
- 21. … or seniors,
- 22. … but just them- selves
- 23. Tomorrow they will be …
- 24. … different from today
- 25. You realize, every day …
- 26. it is impossible …
- 27. … to know everything about the present
- 28. So ?
- 29. You have a business to run
- 30. Salaries to be paid
- 31. Products to be made
- 32. How much? When?
- 33. You have to sell them
- 34. Where?
- 35. How?
- 36. Who can help you?
- 37. Economists?
- 38. Research panels?
- 39. Your neighbor?
- 40. Visionaries?
- 41. Past sales?
- 43. The best consulting firm?
- 45. No
- 48. Who tells others about its wonderful qualities?
- 49. Who complains about its f*** defects?
- 50. Who talks about it with her friends?
- 51. Who compares it to others?
- 52. Who goes to your competitor?
- 54. Your customers
- 55. #1 You do not know what tomorrow will bring
- 57. But nevertheless they decide to buy your product
- 58. … or not
- 59. #2 Your customers are all different
- 60. however they have one thing in common
- 61. They use your product
- 62. #3 What do you have your competitor don't?
- 63. Your customers
- 64. They are your best source of information
- 65. It is up to you to get the best of it …
- 66. before they change their mind
- 67. 3 questions to start with #1 Do you have the list of your customers? #2 Can you contact them? #3 Can they answer you? You have > 3 no's : You depend on someone else. You do not control your future. > 3 yeses : You can begin to build your future. .
- 68. « The problem is that we are trying to predict what people want » Steve Yegge Frédéric Abella 2013 content2client.com - @fabella