Ever wanted to have your own behavioural team like the best brands in the world? Now you can hire it for few hours a month! Check out our revolutionary Your Chief Behavioural Officer service.

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Your
Chief Behavioural Officer

2. Your own affordable behavioural team to help your brand flourish.
Many global brands have built their own sophisticated behavioural teams and hired Chief
Behavioural Officers to ensure they continue being the best in the world. As consumer behaviour
seems to be changing continuously, who better to help you understand what it means for your
brand and how to adapt to these ever-evolving demands. You might however not have a budget,
or even a need, for a whole team of behavioural geeks. That is why we have built this service, so
you can take advantage of trusted behavioural expertise in a way that best suits you and your
organisation.
We use our consumer behaviour knowledge, our expertise in behavioural sciences and years of
experience working on consumer brands to support you in becoming the best. Swarovski,
Dowsing and Reynolds, Snug, Samsung, and Klarna are just some brands who trusted our advice
over the years.
Based on our experience we know that the best innovations come from a strong relationship.
This is why we designed Your CBO service on 6 or 12 months basis. This allows us to truly get to
know you, your people (team and customers) and your brand. Such intimacy helps us to deliver
way more personalised advice, resulting in more differentiated brand and customer experience.
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3. Who is CBO?
Simply put, an expert on human
behaviour. Psychologists, sociologists,
anthropologists, neuroscientists and
behavioural economists are just some
of them.
We are all however focused on
strategic application of science to
create better brands, customer
experience, products and spaces.
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Why do I need a CBO?

5. Why do I need a CBO?
Every consumer brand leader is tasked with understanding, predicting and influencing consumer
behaviour.
However, as 95% of human decisions are subconscious and human
subconscious brain processes 11mln bits of information per second, it
is not always easy to identify what influenced a particular behaviour. The smallest of details, like
size of the font, sound of a word or placement of a piece of information on a packaging, website
or in-store, can have incrementally positive or negative impact on behaviour.
Consumer psychologists and other behavioural experts have been studying all these details for
decades. They know how to change the design, tone of voice or service style to create desired
effect on consumer behaviour.
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6. ‘Don’t do 1 thing 100% better; Do 100 things 1% better’
This principle has been applied by Sir Dave Brailsford which made British cycling team such a
success. Many other sports and business leaders understand the importance and power of
marginal gains approach. Knowing what we know about human brain, we are wholeheartedly
applying this rule in all our work. Changing few tinniest details, for example in packaging or
store design, adds up to an incredible impact. Something we have done for years for our clients.
The brain is not a mystery for us. Consumer behaviour is not something that baffles us. Brands,
customer experience and design are what makes us get up in the morning, are what we are
passionate about and what fuels us.
Together, we can help to make your brand and customer experience
not only great but exceptional.
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How does it work?

8. Onboarding
First, we need to get to know your brand and your customers. This is where we ask for your
brand book and customer profiles to analyse them, identify your unique brand personality and
speak with you to understand your goals and challenges for the next 6 or 12 months.
This is also where we discuss what projects, campaigns, new products, designs, and strategic
work you are planning for the whole year and propose the best schedule for working on it
together.
It allows us to ensure that the work done one month supports the work planned for the following
months and helps you come closer to your goals for the whole year. It also assists us in gathering
valuable insight and keep an eye on key consumer behaviour trends that might affect this
schedule.
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9. Monthly Consulting
This is where the magic (ok, science) happens. You have a set number of hours per month in your
chosen package that you can use for the planned and/or ad hoc projects and developments. The
hours are split 50/50 between contact and analysis hours. Contact hours can be split between
leaders and teams.
At the beginning of each month you let us know whether you want to work on the planned
activities or a new idea or an emergency that came up since our initial plan. We then take some
time to analyse the situation and come back to you with a personalised advice. All our feedback is
offered both in verbal and written form. We will also send interesting content that would be
beneficial for you to review (available for higher subscription levels).
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Packages

11. Who is it ideal for?
✓ It’s like a basic maintenance package allowing you to sense check that your strategies,
campaigns, innovations, products, designs, spaces are considering key behavioural aspects and
are therefore more effective.
✓ This package is for you if you are curious about how behavioural sciences can enhance your
brand and customer experience, but perhaps haven’t had a chance to work with behavioural
experts before or are new to applying behavioural sciences to better your brand, CX and
business.
✓ Best for young start-ups within their first two years of operations.
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CURIOUS
✓ 10 hours a month
✓ Onboarding - £1,000 + Vat
✓ Monthly Investment - £1,000 + Vat
✓ 6 or 12 months agreement

12. Benefits
✓ Ground-breaking behavioural expertise from experts who worked on numerous brands from
small start-ups to global companies and are also lecturers in consumer psychology, consumer
behaviour and customer experience.
✓ Personalised advice based on the analysis of your brand strategy, your customer profiles and
your unique goals and challenges.
✓ 10 hours a month split between contact and analysis time.
✓ Advice delivered both in verbal and written form to ensure full understanding, ease of
application and ability to share with your colleagues and external agencies.
©stylepsychology
CURIOUS

13. Who is it ideal for?
✓ Most suitable for start-ups and medium sized businesses who want to consistently improve
their customer experience, grow their brand and enhance relationships with customers.
✓ This package is for you if you are invested in creating incredible brand and customer
experience and understand that behavioural sciences can give you a unique competitive edge.
✓ Best for established start-ups and medium sized brands looking to support their current
success and implement a marginal gains approach to continue growing.
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INVESTED
✓ 15 hours a month
✓ Onboarding - £1,500 + Vat
✓ Monthly Investment - £1,500 + Vat
✓ 6 or 12 months agreement

14. Benefits
✓ Ground-breaking behavioural expertise from experts who worked on numerous brands from
small start-ups to global companies and are also lecturers in consumer psychology, consumer
behaviour and customer experience.
✓ Personalised advice based on the analysis of your brand strategy, your customer profiles and
your unique goals and challenges.
✓ 15 hours a month invested in your brand (split between contact and analysis time).
✓ Advice delivered both in verbal and written form to ensure full understanding, ease of
application and ability to share with your colleagues and external agencies.
✓ Monthly summary of advice provided plus inspiration on how else the brand can enhance their
customer experience.
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INVESTED

15. Who is it ideal for?
✓ Most suitable for start-ups, medium sized brands and leaders of big national/global brands
who don’t want their brands and customer experience to be just great but exceptional.
✓ This Devoted package is for leaders who love to surround themselves with experts and pick
their brains to ensure they make the best decisions for their brands and customers.
✓ Best for established brands, businesses about to launch, innovate or pivot, and leaders of large
companies who want to have the best insights to make their decisions.
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DEVOTED
✓ 25 hours a month
✓ Onboarding - £2,500 + Vat
✓ Monthly Investment - £2,500 + Vat
✓ 6 or 12 months agreement

16. Benefits
✓ Ground-breaking behavioural expertise from experts who worked on numerous brands from small
start-ups to global companies and are also lecturers in consumer psychology, consumer behaviour and
customer experience.
✓ Personalised advice based on the analysis of your brand strategy, your customer profiles and your
unique goals and challenges.
✓ 25 hours a month devoted to your brand (split between contact and analysis time).
✓ Advice delivered both in verbal and written form to ensure full understanding, ease of application and
ability to share with your colleagues and external agencies.
✓ Monthly summary of advice provided plus inspiration on how else the brand can enhance its customer
experience.
✓ List of inspirational content specially selected to suit your market, goals and projects providing further
support in your decision-making process.
✓ Discounts for our courses and hands-on workshops as well as for larger project work.
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DEVOTED

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About Us

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Style Psychology
We are a (customer) HUMAN Experience Consultancy with a twist. It is a new view on consumer
business stemming from an old view on the human.
Our unique formula mixes decades of scientific wisdom on human behaviour, with our team’s
unrivalled experience in consumer business and creative thinking unlike any other.
We geek over Humans’ Experience of your Brand. We always ask Why. And we don’t have the word
‘no’ in our vocabulary.
The innovation is in our blood although we believe that sometimes the most innovative solution is the
simplest solution, or more specifically, the most human solution.
In our approach we always come back to the HUMAN in the equation – that’s you, your customers and
your team. All of you matter; as if we take one part of this equation out, the experience is not going
to be as amazing. It’s like a dish that misses that magical ingredient; in this case it is HUMAN.
We put HUMAN back into the equation to help you create incredibly engaging and successful brands
and customer experience.

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Our Mission

20. We are creating a better world by making brands
more HUMAN.
We inspire and support brands to do better by
teaching, consulting, creating and innovating.
We encourage leaders to build great human brands
that ultimately better people’s lives and contribute to
creating a better world.
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Clients

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Case Study
Swarovski

24. We have worked with Swarovski throughout the
development of their new concept for all of their
global stores.
Our work included:
✓ Insights on consumer behaviour to inform
concept brief
✓ Creation of behavioural and sensory guidelines
for the designers to follow
✓ Behavioural review of the new store concept brief
to ensure best brand perception, customer
experience and allow for cultural adaptability and
flexibility of the concept
✓ Behavioural reviews at key stages of the design
development process focusing on overall
customer experience, product interaction, social
interaction, longer dwell time and more ©stylepsychology
Swarovski – New Retail Concept

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27. We partnered with Style Psychology during the creative development of our new
retail concept.
Kate’s expertise in consumer psychology and the way in which sensory perception
impacts on consumer experience played an important role in the design of the
creative concept for our retail stores. These inputs helped us to optimize material
selection and to refine the definition of key consumer touchpoints and their role in
the consumer journey.
Kate advised us on how emotions would be felt at each touchpoint in order to
develop the best possible sensory brand representation and, ultimately, an amazing
consumer experience.
We would thoroughly recommend Style Psychology as a partner for consumer
behavioural insights within retail environments.
Jochen Schmidt, VP of Architecture, Swarovski
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Swarovski – Testimonial

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Case Study
Snug

29. Snug – Brand Strategy & Design Guidelines
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We have worked with Snug to help them create a
brilliant brand and customer experience for their
challenger brand introducing a completely new
category to the UK market.
Our work included:
✓ Insight on consumer behaviour in furniture
✓ Collaboration on creation of brand strategy,
customer profiles and competitors analysis
✓ Creating customer experience strategy
✓ Behavioural review of the brand designs
✓ Update of brand strategy and brand design
after successful 1st year
✓ Brand Community Strategy
Results:
The founder was extremely happy with
the results, which helped them to stand
out in a crowded market. We are working
with them continuously to help them
with further strategic growth.

30. We have engaged Kate from Style Psychology knowing that we are
about to completely shake up the furniture industry. We wanted the
best people to help us gain a competitive advantage.
Kate has been instrumental in shaping our brand strategy and ensuring
the brand we are presenting is the strongest possible from the start.
She has acted as a sounding board throughout our development and has
provided ongoing support, helping us become a category creator and
leader.
Robert Bridgman, Founder, Snug
©stylepsychology
Snug – Testimonial

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Case Study
Dowsing & Reynolds

32. Dowsing & Reynolds – New Retail Concept
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We have worked with the founders of homeware
retailer Dowsing & Reynolds to help them create and
implement the new concept for their first ever
physical store in Leeds’ Victoria Quarter.
Our work included:
✓ Creating a consistent customer flow throughout
the store encouraging longer dwell time
✓ Creating concept for all product display to
increase product interaction and value perception
✓ Identifying best placement for various product
categories across the journey
✓ Creating the experience of an oasis with
multisensory strategy
✓ Creating background music guidelines
✓ Introducing brand and product story at key steps
of customer journey and more…
Results:
The founders were thrilled with the results as
all of their team and customers loved it and
press championed it as a saver of the high street.
We continue working with the brand.

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36. Kate was a joy to work with on our first bricks & mortar store. Her
consultancy was so valuable in helping us to design a store experience
right for our brand and our consumer. Kate’s knowledge of retail
psychology inspired us to do our very best work.
The layering of products on wall display was particularly effective for
us. Kate showed us how to draw the customers eyes, rather than present
all options at once.
Press headlines such as ‘Dowsing & Reynolds store in Leeds could help
to save the high street’ have boosted our profile and with Kate’s help,
has positioned us in a perfect place to build on this growth.
Ally Dowsing-Reynolds, Co-Founder, Dowsing & Reynolds
©stylepsychology
Dowsing & Reynolds – Testimonial

37. Are you Curious, Invested or Devoted?
Book a chat with us.
©stylepsychology
www.stylepsychology.co.uk
Email our founder Kate Nightingale at
kate@stylepsychology.co.uk
or call at +44 789 1305 176