To promote the Brand Asset Valuator tool, an online voting tool called Brand Voting was created that matched political party preferences to users' brand preferences. Brand Voting analyzed over 1,500 respondents' preferences across 1,000 brands and 30 categories to determine which party best aligned with each user's choices. It also provided strategic campaign advice to parties based on typical brand preferences of their supporters. The tool generated significant publicity through partnerships with media outlets and social sharing, making the Brand Asset Valuator top of mind among marketing professionals.
This document contains questions and answers about branding concepts from Chapter 9 of a textbook on creating brand equity. It discusses key branding elements like brand names and symbols. It also addresses topics like brand extension, brand portfolios, and how marketing activities can build brand equity. Specific examples are provided about how hospitals, pharmaceutical companies, and retailers apply these branding strategies.
Kadanza is a brand asset management platform that centralizes brand assets like images, videos and documents in one place. It allows for easy sharing of assets while maintaining brand integrity. The platform provides tools for template creation, design guidelines and asset distribution to make branding consistent across teams. Case studies show how companies from various industries like automotive, healthcare and retail use Kadanza to save time and costs while streamlining their branding processes.
Key performance indicators selection and implementationRania Elsharkawy
The quality indicators are one of the effective tools that monitors the performance ; selecting the indicator then checking it's validity and reliability is very crucial in effective indicator system implementation
Short term satiety is regulated by mechano- and chemoreceptors in the stomach and small intestine that signal fullness after eating. Hormones like CCK, GLP-1, PYY are also involved in short term regulation by being released from the gut in response to food intake. Long term satiety is regulated by hormones like leptin released by adipose tissue and signals fullness over longer periods based on fat stores. Both short term gut signals and long term adipose signals need to work together to properly regulate long term energy balance and food intake.
The document summarizes a company that offers creative outsourcing services to help businesses reduce costs and increase capacity. They have partners in India with a large creative studio that can deliver assets for less. Their technology allows clients to track assets from order to delivery. They claim they can reduce costs by up to 50% for clients.
The document discusses marketing and creativity at the Cannes Lions International Festival of Creativity. Some key details include:
- 11,000 delegates from 90 countries attended in 2012
- Brazil saw record numbers of Lions awards and applications in 2012
- There is an increasing focus on the role of technology in creativity
- Studies have shown a correlation between Cannes Lions winners and higher stock prices, indicating a link between creativity and business success.
The document discusses the history and evolution of branding from its origins in ancient Egypt and cattle branding to modern practices. It explains how branding began as a way to identify cattle and other livestock, and over time became a method for differentiating products and building customer loyalty and trust in a brand. The text also examines how cultural changes and new technologies like the internet and social media have impacted branding strategies and forced brands to adapt. Specifically, it explores how brands now leverage websites, social networking, and viral marketing to better engage with target audiences.
To promote the Brand Asset Valuator tool, an online voting tool called Brand Voting was created that matched political party preferences to users' brand preferences. Brand Voting analyzed over 1,500 respondents' preferences across 1,000 brands and 30 categories to determine which party best aligned with each user's choices. It also provided strategic campaign advice to parties based on typical brand preferences of their supporters. The tool generated significant publicity through partnerships with media outlets and social sharing, making the Brand Asset Valuator top of mind among marketing professionals.
This document contains questions and answers about branding concepts from Chapter 9 of a textbook on creating brand equity. It discusses key branding elements like brand names and symbols. It also addresses topics like brand extension, brand portfolios, and how marketing activities can build brand equity. Specific examples are provided about how hospitals, pharmaceutical companies, and retailers apply these branding strategies.
Kadanza is a brand asset management platform that centralizes brand assets like images, videos and documents in one place. It allows for easy sharing of assets while maintaining brand integrity. The platform provides tools for template creation, design guidelines and asset distribution to make branding consistent across teams. Case studies show how companies from various industries like automotive, healthcare and retail use Kadanza to save time and costs while streamlining their branding processes.
Key performance indicators selection and implementationRania Elsharkawy
The quality indicators are one of the effective tools that monitors the performance ; selecting the indicator then checking it's validity and reliability is very crucial in effective indicator system implementation
Short term satiety is regulated by mechano- and chemoreceptors in the stomach and small intestine that signal fullness after eating. Hormones like CCK, GLP-1, PYY are also involved in short term regulation by being released from the gut in response to food intake. Long term satiety is regulated by hormones like leptin released by adipose tissue and signals fullness over longer periods based on fat stores. Both short term gut signals and long term adipose signals need to work together to properly regulate long term energy balance and food intake.
The document summarizes a company that offers creative outsourcing services to help businesses reduce costs and increase capacity. They have partners in India with a large creative studio that can deliver assets for less. Their technology allows clients to track assets from order to delivery. They claim they can reduce costs by up to 50% for clients.
The document discusses marketing and creativity at the Cannes Lions International Festival of Creativity. Some key details include:
- 11,000 delegates from 90 countries attended in 2012
- Brazil saw record numbers of Lions awards and applications in 2012
- There is an increasing focus on the role of technology in creativity
- Studies have shown a correlation between Cannes Lions winners and higher stock prices, indicating a link between creativity and business success.
The document discusses the history and evolution of branding from its origins in ancient Egypt and cattle branding to modern practices. It explains how branding began as a way to identify cattle and other livestock, and over time became a method for differentiating products and building customer loyalty and trust in a brand. The text also examines how cultural changes and new technologies like the internet and social media have impacted branding strategies and forced brands to adapt. Specifically, it explores how brands now leverage websites, social networking, and viral marketing to better engage with target audiences.
This document discusses trends in transformational storytelling seen at Cannes Lions in 2019. It covers several trends including:
1. Multisensory storytelling and using all senses to engage consumers through unexpected means.
2. The power of social conscience and using storytelling and media dollars to promote equality and social issues.
3. Inclusiveness and ensuring everybody is represented in stories through more empathetic and accessible storytelling.
4. The importance of truth in storytelling as consumers demand authenticity from brands, governments and media.
5. Creating immersive experiences for consumers to interact with brands through world building and bucket list experiences.
This document summarizes a symposium on neuromarketing research conducted by Martin Lindstrom called "Buyology". The research examined consumers' brains using brain scanning technology to understand decision making. It revealed that branding influences
Presentación Ann Mack, Director of Trendspotting , JWTIAB México
The document discusses trends forecasted for 2013, with a focus on how new technology continues to impact lives and businesses. Ten trends are examined, including the growing importance of unstructured play, increasing stress levels, intelligent objects, predictive personalization, smartphones as identifiers, sensory marketing, new forms of retail, peer-to-peer sharing, managing privacy in public, and the connection between health and happiness. The trends are based on research conducted throughout the year for the annual trends report.
A few things you need to know about digital marketingAna Andjelic
This is the presentation I gave at IdejaX conference this past weekend. I focused mostly on the overall approach characteristic to digital marketing that often gets lost when people talk about it.
The document discusses how marketers and advertisers are facing the challenge of "digital extremists" in the age of Web 2.0: people who are not content with accepting brand messages and instead use online tools to voice polarizing opinions that can undermine brand metrics and objectives. It provides examples of brands like Kryptonite and Cillit Bang that were negatively impacted by digital extremists exposing flaws. However, it also discusses how some brands like Mentos have embraced digital extremism by capitalizing on viral videos. The document argues that to harness extremists' passion and influence, brands must work with anti-cultural sentiments, look to brand advocates in societal margins, and listen to extremists to understand and facilitate their
The document discusses how digital technology has revolutionized various industries like education, politics, music, video, and how consumers and marketers have adapted. It provides examples of major companies that have driven changes in these industries through new digital products and services. Finally, the document discusses trends in how digital technology is impacting media consumption and information searching.
The document discusses the revolutionary impact of digital technology on various industries and how consumers and marketers have adapted. It provides examples of how digital technology has changed education through e-learning, politics through online fundraising, music through digital distribution platforms, and information search through Google's search engine. Several key shifts are noted, including consumers now controlling information and marketing moving from a creative-driven approach to a performance-driven, technology-enabled approach focused on measurable outcomes. Distribution and consumption have also become decentralized and on-demand rather than at set times and places.
The document discusses how the internet has negatively impacted various aspects of society and culture. It argues that the internet prioritizes fast profits over quality, atomizes attention, is not truly democratic, and promotes groupthink over dialogue. However, it suggests that brands could play a positive role by focusing on purpose rather than just sales, and that new creative processes are needed to build a better digital future.
Five awarded essays on branding by MEC's rising stars:
- I Believe in the Future Brands Must be Superhuman..
- I Believe that in the Future Brands will have to Earn the Right to Communicate
- I Believe the Future Belongs to Brand-Driven Businesses
- I Believe that the Future of Brands Lies in making Loving Fun
- Statics & Flows: The Creation of Brand Fame in theDigital Age
1. The document discusses several perspectives on new media and marketing communications from academic papers in the early 2000s.
2. It summarizes Procter & Gamble's three principles of holistic marketing, permission marketing, and the need for measurement.
3. It also discusses McDonald's "Brand Journalism" strategy of communicating with consumers across many media to weave their brand into consumers' lives.
Presentation from Infopresse Creativity and Web Strategy Conference in Montreal.
See it live here (Click more for the full link):
http://heehawmarketing.typepad.com/hee_haw_marketing/2011/12/working-with-uncertainty.html
Overture 2.0 - Connect the Dots of the Premium Economy Jordan Yates
The document discusses opportunities for premium brands in a changing global economy. Rapid technological changes are disrupting industries and enabling new business models like platforming, which allows greater access to previously expensive goods and services. Brands must understand cultural trends at a micro level and leverage tools like blockchain to build trust and directly connect with consumers. To succeed, brands should create premium experiences and journeys that appeal to basic human needs through inspiring, thoughtful products and interactions. The future requires thinking beyond current models to the opportunities of a trust-based sharing economy.
The Future of Branding in a Connected WorldGerd Leonhard
The Pdf from my presentation at the Canvas8 event in London, Sept 9, see http://www.eventbrite.com/event/412941118
Topics: the trend towards Open. Social Media >> Social Business? No longer captive 'consumers'. Push objects vs Pull objects. From Control to Trust. Interruption costs Money - Engagement costs Control. Data is the new Oil. Following = the new Marketing Paradigm... and more at http://www.mediafuturist.com/branding/
Sharing Surplus: The Brand is a Social AnimalUwe Lucas
The document discusses the rise of social media and how it has changed the relationship between brands and consumers. It suggests that brands need to focus on sharing surplus, which is the social and economic value consumers get from sharing their experiences with brands. The opportunity for brands is to help consumers collect social rewards from their peers by associating with the brand. However, brands must understand the nature of their relationship with consumers and the type of social capital they can offer in order to develop an effective social media strategy.
This document discusses how using memorable characters can help increase brand awareness in the digital age, focusing on price comparison websites in the UK. It provides context on the history of branding and how the role of brands has changed over time. Brands now must form deeper connections with audiences and engage them on a personal level. Price comparison sites like Compare the Market have adopted characters to differentiate themselves in a competitive market. The document will analyze the marketing strategies of these sites and their characters to understand how they increase awareness.
Brands And Digital Culture: It Doesn't Have To SuckAvin Narasimhan
Presentation I gave at the end of February 2011 at The Olin School of Business @ Washington University in St Louis. Part of a new marketing seminar series they've started with the goal of bringing different types of industry folks into their classrooms to give lessons of both success and failure to future brand managers and CMOs. My session specifically was around what role digital platforms can play for brands, and to discuss some broad ideas about how it works and doesn't work.
This document discusses trends in transformational storytelling seen at Cannes Lions in 2019. It covers several trends including:
1. Multisensory storytelling and using all senses to engage consumers through unexpected means.
2. The power of social conscience and using storytelling and media dollars to promote equality and social issues.
3. Inclusiveness and ensuring everybody is represented in stories through more empathetic and accessible storytelling.
4. The importance of truth in storytelling as consumers demand authenticity from brands, governments and media.
5. Creating immersive experiences for consumers to interact with brands through world building and bucket list experiences.
This document summarizes a symposium on neuromarketing research conducted by Martin Lindstrom called "Buyology". The research examined consumers' brains using brain scanning technology to understand decision making. It revealed that branding influences
Presentación Ann Mack, Director of Trendspotting , JWTIAB México
The document discusses trends forecasted for 2013, with a focus on how new technology continues to impact lives and businesses. Ten trends are examined, including the growing importance of unstructured play, increasing stress levels, intelligent objects, predictive personalization, smartphones as identifiers, sensory marketing, new forms of retail, peer-to-peer sharing, managing privacy in public, and the connection between health and happiness. The trends are based on research conducted throughout the year for the annual trends report.
A few things you need to know about digital marketingAna Andjelic
This is the presentation I gave at IdejaX conference this past weekend. I focused mostly on the overall approach characteristic to digital marketing that often gets lost when people talk about it.
The document discusses how marketers and advertisers are facing the challenge of "digital extremists" in the age of Web 2.0: people who are not content with accepting brand messages and instead use online tools to voice polarizing opinions that can undermine brand metrics and objectives. It provides examples of brands like Kryptonite and Cillit Bang that were negatively impacted by digital extremists exposing flaws. However, it also discusses how some brands like Mentos have embraced digital extremism by capitalizing on viral videos. The document argues that to harness extremists' passion and influence, brands must work with anti-cultural sentiments, look to brand advocates in societal margins, and listen to extremists to understand and facilitate their
The document discusses how digital technology has revolutionized various industries like education, politics, music, video, and how consumers and marketers have adapted. It provides examples of major companies that have driven changes in these industries through new digital products and services. Finally, the document discusses trends in how digital technology is impacting media consumption and information searching.
The document discusses the revolutionary impact of digital technology on various industries and how consumers and marketers have adapted. It provides examples of how digital technology has changed education through e-learning, politics through online fundraising, music through digital distribution platforms, and information search through Google's search engine. Several key shifts are noted, including consumers now controlling information and marketing moving from a creative-driven approach to a performance-driven, technology-enabled approach focused on measurable outcomes. Distribution and consumption have also become decentralized and on-demand rather than at set times and places.
The document discusses how the internet has negatively impacted various aspects of society and culture. It argues that the internet prioritizes fast profits over quality, atomizes attention, is not truly democratic, and promotes groupthink over dialogue. However, it suggests that brands could play a positive role by focusing on purpose rather than just sales, and that new creative processes are needed to build a better digital future.
Five awarded essays on branding by MEC's rising stars:
- I Believe in the Future Brands Must be Superhuman..
- I Believe that in the Future Brands will have to Earn the Right to Communicate
- I Believe the Future Belongs to Brand-Driven Businesses
- I Believe that the Future of Brands Lies in making Loving Fun
- Statics & Flows: The Creation of Brand Fame in theDigital Age
1. The document discusses several perspectives on new media and marketing communications from academic papers in the early 2000s.
2. It summarizes Procter & Gamble's three principles of holistic marketing, permission marketing, and the need for measurement.
3. It also discusses McDonald's "Brand Journalism" strategy of communicating with consumers across many media to weave their brand into consumers' lives.
Presentation from Infopresse Creativity and Web Strategy Conference in Montreal.
See it live here (Click more for the full link):
http://heehawmarketing.typepad.com/hee_haw_marketing/2011/12/working-with-uncertainty.html
Overture 2.0 - Connect the Dots of the Premium Economy Jordan Yates
The document discusses opportunities for premium brands in a changing global economy. Rapid technological changes are disrupting industries and enabling new business models like platforming, which allows greater access to previously expensive goods and services. Brands must understand cultural trends at a micro level and leverage tools like blockchain to build trust and directly connect with consumers. To succeed, brands should create premium experiences and journeys that appeal to basic human needs through inspiring, thoughtful products and interactions. The future requires thinking beyond current models to the opportunities of a trust-based sharing economy.
The Future of Branding in a Connected WorldGerd Leonhard
The Pdf from my presentation at the Canvas8 event in London, Sept 9, see http://www.eventbrite.com/event/412941118
Topics: the trend towards Open. Social Media >> Social Business? No longer captive 'consumers'. Push objects vs Pull objects. From Control to Trust. Interruption costs Money - Engagement costs Control. Data is the new Oil. Following = the new Marketing Paradigm... and more at http://www.mediafuturist.com/branding/
Sharing Surplus: The Brand is a Social AnimalUwe Lucas
The document discusses the rise of social media and how it has changed the relationship between brands and consumers. It suggests that brands need to focus on sharing surplus, which is the social and economic value consumers get from sharing their experiences with brands. The opportunity for brands is to help consumers collect social rewards from their peers by associating with the brand. However, brands must understand the nature of their relationship with consumers and the type of social capital they can offer in order to develop an effective social media strategy.
This document discusses how using memorable characters can help increase brand awareness in the digital age, focusing on price comparison websites in the UK. It provides context on the history of branding and how the role of brands has changed over time. Brands now must form deeper connections with audiences and engage them on a personal level. Price comparison sites like Compare the Market have adopted characters to differentiate themselves in a competitive market. The document will analyze the marketing strategies of these sites and their characters to understand how they increase awareness.
Brands And Digital Culture: It Doesn't Have To SuckAvin Narasimhan
Presentation I gave at the end of February 2011 at The Olin School of Business @ Washington University in St Louis. Part of a new marketing seminar series they've started with the goal of bringing different types of industry folks into their classrooms to give lessons of both success and failure to future brand managers and CMOs. My session specifically was around what role digital platforms can play for brands, and to discuss some broad ideas about how it works and doesn't work.
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Your Brand Is Your Only Real Asset
1. Your Brand is Your
Only Real Asset
An exploration into a pure
theory of marketing
Curt Doolittle, CEO Ascentium
Market to the Max, Seattle
March 11, 2009
2. Brand in a social and
economic context
What will happen after
we’ve jumped off the cliff?
3. The Castle is beautiful, but how
did it get there?
Draft #1
Presented to Jean McCarthy
Tuesday, Nov. 4, 2008