The main strategy is to visit preschools and kindergartens to demonstrate Sokol's program with members and athletes. They will visit 200 schools, with teachers from 9 other schools attending each to reach 10 schools at once. Events will also target parents on national children's days and through online media like sharing videos and photos to influence parents and teachers.

5. based on this
STRATEGY
TEACHERS
MAIN STRATEGY is to be present at schools.
We will use the power of Sokol in terms of
members and the well known brand and visit pre-
schools and kindergartens to show the programme
in action.
To increase SOV we will include famous athletes
and bring them to 6 chosen schools (e.g. L.
Krpálek, D. Svoboda).
How to do it?
Visit 200 schools, in each school will be teachers
and schoolmasters from 9 other schools -> reach
10 at once
+
PARENTS
Event on the national day of
kids and online media
Happy KIDS experiencing
the program at school
influencing parents
PARENTS
Influencing teachers
MAYOR
Direct communication from Sokol
Information meetings with
TEACHERS regularly
conducted by Departments
of education
KIDS will enjoy it and talk about it at
home + get brochures to take home
ON TOP: Information meetings for
schoolmasters and teachers

6. „Find the best in your
kid“ event for parents
and theirs kids on
International children's
day
One in each region
Partners - Česká
spořitelna, Ondrášovka
and others, local TV/ČT
Athletes (role model),
Michal from Kouzelná
Školka
Sharing video content,
photos from events and
schools.
FB teachers community
pages.
Sama Doma,
Sokolský zpravodaj
Weekly on ČT Sport -
program promotion,
interviews with
experts on kids
development.
Local TVs on
International
children's day event.
Native ad, PR
articles, online
video and banners
with athletes
(TA 30-39 with kids 2-6
YO)
Sokol YT channel –
video with athletes
showing the
programme
exercises.
Local newspapers
Sokol owned magazine
Zjistěte jaký je nejlepší
rozvoj pro Vaše dítě.
SOV + WOM