Chad is planning to bid to host the 2026 World Cup in order to draw attention to humanitarian issues in the Lake Chad region and drive donations to support infrastructure and human rights. While Chad's bid will likely be unsuccessful due to lacking facilities and equipment, the campaign aims to use humor and social media promotion to shine a light on the crisis and encourage donations to charitable organizations through football-themed gifts. The movement hopes to engage stakeholders and audiences more broadly than traditional appeals by leveraging people's interest in the World Cup.