The document discusses how society has become too focused on short-term gains and quarterly profits rather than preparing for long-term challenges. It notes that we are not thinking differently enough to solve the problems facing future generations, and urges creative thinkers to envision a world where solutions are centered on long-term development and sustainability. The document calls for an interactive ad that inspires people with a vision of the world tomorrow if we face grand calamities by changing how we think and live.

1. Monday, April 25, 2011

2. There is a remarkable telescoping
in of vision and an unwillingness
to make long-term bets.
– Vint Cerf, father of the Internet.
source: Long Hope brief
Monday, April 25, 2011

3. We live in a society where results are measured
with short-term gains. Company profits are valued
quarterly; media catered to sensational news,
consumers driven by marketing scams to buy more and
consume more; education is measured with sheer
productivity.
We have become so short-sighted that we lose focus
on the big picture.
Monday, April 25, 2011

4. Grand Challenges Ahead of Us
Monday, April 25, 2011

5. And yet our system is ill-prepared...
Monday, April 25, 2011
Wednesday, March 23, 2011

6. Are we preparing our
future generations
for the grand challenges
ahead?
Wednesday, March 23, 2011
Monday, April 25, 2011

7. Are we being good ancestors?
Wednesday, March 23, 2011
Monday, April 25, 2011

8. precious culture vanishing day-by-day?
Monday, April 25, 2011

9. And our very own human behaviors are pushing
us to the brink of near death.
http://musingforamusement.blogspot.com/2008_05_01_archive.html
Monday, April 25, 2011

10. We come from the tribe.
Wednesday, June 17, 2009
Monday, April 25, 2011

11. We can't solve problems using!the same!kind of thinking
we used!when we created!them.”- Einstein
Thinking wrong
source Alex Bogusky's COMMON announcement
Monday, April 25, 2011

12. ?
source Alex Bogusky's COMMON announcement
Monday, April 25, 2011

13. Dear Young Lion contestants,
I urge you to use your creative force to think differently and
imagine a world where solutions are centered on long-term
development of mankind and the planet. I wish for you to
come up an interactive advertisement that inspires future
generations with a whole new world that we live in.
Question:
With grand calamity ahead of us, in what world will we live in
tomorrow?
Monday, April 25, 2011

14. THANK YOU
by Jason Hsu, curator of TEDxTaipei Contact: Jason@TEDxTaipei.com Some rights reserved. This
brief is created for sole purpose of Cannes Young Lions competition 2011 and is licensed under
creative commons 2.0 for non-commercial purpose
Monday, April 25, 2011