Señor Lobo (Mister Wolf) is an independent strategist advocating for human-centered advertising, challenging conventional methods and promoting flexibility in creative approaches. The philosophy emphasizes skepticism towards established norms and the importance of intuition in a rapidly evolving culture, aiming to foster genuine connections between brands and consumers. Acknowledging the responsibility of advertising to create meaningful change, Señor Lobo aspires to instigate a transformation in the industry toward more purposeful communication.

2. Señor Lobo (Mister Wolf) is an independent strategist
Searching purpose on how we do advertising
Presenting alternative strategic and creative services
‘Human centred - strategies’

3. Rebellion against dogmas and myths in communications and media.
Fight the ‘Been There Done That’ attitude.
New opportunities require blank mindsets.
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‘YOU KNOW NOTHING BRO’
Philosophy

4. Skepticism to gurus and ‘how to’ shortcuts to knowledge.
Over-planning kills the serendipity and the unexpected relevance.
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INTUITION NEEDS TESTS
Philosophy

5. Our culture is in constant change.
’Human centred - design’ explores the idea of usage designing itself.
We are to drive human centred - communications on behalf of brands.
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CREATIVE AGENTS OF HUMANISM
Philosophy

6. The upcoming ad age will be driven by professional hybridism
and brands interventionism. Hijack culture and create cultural
value for the future.
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HACKERS | PROTOTYPES
Philosophy

7. Constant questioning is the Socratic way to seek truth.Our responsibility is
bigger than delivering a message. Transcendence to the advertising industry;
it is a shame been able of changing the world and choosing not to.
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!
INSTIGATE CHANGES
Philosophy

8. Señor Lobo (Mister Wolf) is a personal search of purpose and
responsibility for the sake of brands and consumers. Señor Lobo is a
guardian of purpose and intention in the coming adland era.
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ADVERTISING SHOULD CHANGE THE WORLD
Philosophy

9. “
Sofía volvió a pensar de nuevo con su propia inteligencia,
sin usar lo que había aprendido de otros.
!
Jostein Gaarder

10. Señor Lobo is a naturalist exploring a Wild Branded Safari.
With own thoughts and theories on how brands should
design their communication.
HUMAN CENTRED - STRATEGIES

11. cargocollective.com/msolomisterwolf/
0034 699 604 171
STRATEGIC
& CREATIVE
BOUTIQUE
BARCELONA