The document provides information on 7 iconic brands - McDonald's, Nintendo, Twitter, Gatorade, GQ Magazine - as potential options for a semi-final marketing project round. It gives a brief overview of each brand's business, products, market presence and marketing challenge of launching in Vietnam. The tasks are to design marketing strategies for McDonald's launch in Vietnam, position Nintendo for Vietnamese consumers on its first launch, plan a strategy to make Twitter successful in Vietnam, and strategize the launch of Gatorade and GQ Magazine in Vietnam. The document also provides the timing and location details for the semi-final round.

3. 05
Iconic brands
for semi-final Round

4. Location - Timing
• Timing:
• AM: 8:30 – 12:00
• PM: 13:30 – 17:30
• Location:
1st Floor - Đại Nam Hotel 79 Trần Hưng Đạo, District 1, HCMC.

5. McDonald's
McDonald’s, the leading global foodservice retailer, stands out because of its exceptional
brand management, significant global presence, leadership in sustainable practices and
admirable approach to consumer engagement.
McDonald’s has more than 33,500 restaurants in 119 countries and the Golden Arches
continue to expand, most notably in Asia.
It’s the world’s no.1 fast food brand and considering to enter Vietnam in 2014. Now it’s your
task to design their marketing strategy and their launching in Vietnam.

6. Nintendo
The original innovator in home entertainment, Nintendo inarguably changed the world of
gaming, broadening its appeal across all generations and markets.
While the Nintendo brand is focused, distinctive, and still meets its promise to “deliver
smiles,” the buzz around its flagship products — products like the 3DS — is still decreasing.
However, all is not lost. Nintendo is still the leader in its field, and 2013’s launch of the
next-generation Wii console is something the global gaming community can look forward
to.
Now you are the very first marketing team of Nintendo in Vietnam. How you would
position this iconic brand to Vietnamese consumers and make it across in its very first
launch in Vietnam?

7. Twitter
Twitter is an online social networking service and microblogging service that
enables its users to send and read text-based messages of up to 140
characters, known as "tweets".
Twitter was created in March 2006 by Jack Dorsey and by July, the social
networking site was launched. The service rapidly gained worldwide
popularity, with over 500 million registered users as of 2012, generating over
340 million tweets daily and handling over 1.6 billion search queries per day.
Since its launch, Twitter has become one of the ten most visited websites on
the Internet, and has been described as "the SMS of the Internet.“
Unregistered users can read tweets, while registered users can post tweets
through the website interface, SMS, or a range of apps for mobile devices.
Twitter is very strong in US, however it is unfamiliar and unpopular in Vietnam,
compared with Facebook, and even the new network Pinterest. Please plan for
a relevant marketing strategy to make it successful and attached to
Vietnamese online consumers and deliver an impressive revival launch in
Vietnam.

8. Gatorade
Gatorade is a brand of sports-themed beverage and food products, built around its
signature product: a line of sports drinks.
Gatorade is currently manufactured by PepsiCo and distributed in over 80 countries.
Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was
purchased by the Quaker Oats Company in 1983, which itself was bought by PepsiCo
in 2001.
As of 2010, Gatorade is PepsiCo’s 4th-largest brand, on the basis of worldwide
annual retail sales. It only competes with Coca-Cola's Powerade and Vitaminwater
brands worldwide; plus, Lucozade Sport in the United Kingdom.
Within the United States, Gatorade accounts for approximately 75 percent market
share in the sports drink category.
What an iconic brand! Now let’s get down to its launch in Vietnam and find the
selling marketing strategy for it.

9. GQ magazine
GQ (originally Gentlemen's Quarterly) is an American monthly men's magazine
focusing on fashion, style, and culture for men, through articles on food, movies,
fitness, sex, music, travel, sports, technology, and books.
GQ is published in Australia, Brazil, China, France, Germany, India, Italy, Japan,
Mexico, Portugal, Romania, Russia, South Africa, South Korea, Spain, Taiwan,
Turkey, United Kingdom, USA. The magazine reported an average U.S. paid
circulation of 824,334 issues per month, of which 609,238 were subscriptions.
73% of the readership are men, and 63% are single. 65% of readers had an annual
income of $50,000 or greater; and 25% had an income greater than $75,000.
British GQ had a circulation of 120,019 from January to June 2009
If you were the Head of GQ marketing, what would you do with the brand
positioning in this local market and what would be the success formula of
launching in your points of view?

10. THANK YOU