Big data does not necessarily mean useful data. While businesses have access to large amounts of data, they need to ensure it is cleansed, enriched, and validated before being able to extract useful insights. Simply having more data does not equate to more understanding without proper analysis and interpretation of the information.

1. BIG DATA ≠ USEFUL DATA
Bülent Akar
Koray Kocabaş
2013

4. Inner Circle:
% of users by
age group
Outer Circle:
% of orders from
these age
groups

6. QUATAR
2001
2010
UAE
TURKEY
2013
OMAN

7. Is Data New Oil?
BIG DATA
or
BIGGER DATA

8. Statistics are like mini-skirts,
shows a lot of things
but does not show what is essentially.
Sir Alex Ferguson

9. Is Data New Oil?

12. Data Sources

13. Merging
Cleansing
Enrichment
Validation
Hierarchy Management
Ensuring
HADES

16. Businesses are dying of thirst in an ocean of data.

17. TEŞEKKÜRLER...