Nick Carpenter shares a Yelp marketing class created for loan officers to teach Realtors how to rank #1 in their city on Yelp without paying for their advertising. Yelp is always trying to sucker you into paying for ads but the truth is that you can get all the value for free. They even send you free monthly marketing reports so you know how many people viewed your profile, got directions, visited your website, or called you from Yelp. It's pretty cool and not that many people are using it. http://nicholauscarpenter.com http://fb.com/thenickcarpenter http://instagram.com/nillanick

1. How to become #1 on a free
site with 20 million users
and ranks on Google page 1

2. Why Yelp?

3. Why Yelp?
-Over 20 Million monthly users

4. Why Yelp?
-Over 20 Million monthly users
- 87% of searchers spent money within one week

5. Why Yelp?
- Over 20 Million monthly users
- 87% of searchers spent money within one week
- Very underutilized in most markets

6. Why Yelp?
- Over 20 Million monthly users
- 87% of searchers spent money within one week
- Very underutilized in most markets
- Ranks high on Google for “industry + local” searches

7. Why Yelp?
- Over 20 Million monthly users
- 87% of searchers spent money within one week
- Very underutilized in most markets
- Ranks high on Google for “industry + local” searches
- Create an online reviews database to refer prospects

8. Why Yelp?
- Over 20 Million monthly users
- 87% of searchers spent money within one week
- Very underutilized in most markets
- Ranks high on Google for “industry + local” searches
- Create an online reviews database to refer prospects
- Capture more “ghost clients”

9. Why Yelp?
- Over 20 Million monthly users
- 87% of searchers spent money within one week
- Very underutilized in most markets
- Ranks high on Google for “industry + local” searches
- Create an online reviews database to refer prospects
- Capture more “ghost clients”
- It’s FREE

10. How To Get Setup on Yelp
- Create a business account at biz.yelp.com

11. How To Get Setup on Yelp
- Create a business account at biz.yelp.com
- Company overview using keywords you want to be
found for (i.e. Dallas TX Realtor)

12. How To Get Setup on Yelp
- Create a business account at biz.yelp.com
- Company overview using keywords you want to be
found for (i.e. Dallas TX Realtor)
- Owner bio (again use keywords)

13. How To Get Setup on Yelp
- Create a business account at biz.yelp.com
- Company overview using keywords you want to be
found for (i.e. Dallas TX Realtor)
- Owner bio (again use keywords)
- Photos (3-5)

14. How To Get Setup on Yelp
- Create a business account at biz.yelp.com
- Company overview using keywords you want to be
found for (i.e. Dallas TX Realtor)
- Owner bio (again use keywords)
- Photos (3-5)
- Address and phone

15. How To Get Setup on Yelp
- Create a business account at biz.yelp.com
- Company overview using keywords you want to be
found for (i.e. Dallas TX Realtor)
- Owner bio (again use keywords)
- Photos (3-5)
- Address and phone
- Website

16. Pro Tip
Use the exact same address everywhere online:
1054 South Davis Blvd
Arlington, TX 76012
1054 S. Davis Boulevard
Arlington, TX 76012
1054 S Davis Blvd.
Arlington, TX 76012

17. Getting Reviews That Stick

18. Getting Reviews That Stick
It’s against Yelp’s Terms of Service to
solicit POSITIVE reviews.
Just say “leave me a review…”

19. Getting Reviews That Stick
- Needs to seem organic / natural

20. Getting Reviews That Stick
- Needs to seem organic / natural
- Mention using important words in the review

21. Getting Reviews That Stick
- Needs to seem organic / natural
- Mention using important words in the review
- No more than 1 review every 72 hours

22. Getting Reviews That Stick
- Needs to seem organic / natural
- Mention using important words in the review
- No more than 1 review every 72 hours
- Only get reviews from ACTIVE YELPERS

23. What is an Active Yelper?
- Profile photo
- Has left a review
-Has a friend (connection) on Yelp
The most trusted Yelp users
have the YELP APP on their phone

24. Finding Active Yelpers

25. Finding Active Yelpers
- Search your email contacts on Yelp

26. Finding Active Yelpers
- Search your email contacts on Yelp
- Search your Facebook friends on Yelp

27. Finding Active Yelpers
- Search your email contacts on Yelp
- Search your Facebook friends on Yelp
- Make a Facebook post asking “Who is a Yelper?”

28. Finding Active Yelpers
- Search your email contacts on Yelp
- Search your Facebook friends on Yelp
- Make a Facebook post asking “Who is a Yelper?”
- Email your database and ask who is on Yelp
(Don’t give the whole database the link to your profile)

29. Sample message for reviews
Hey (NAME) could I ask for a HUGE favor?
I recently create a profile for my business on Yelp.com.
Could you leave a quick review of my company about
how we help people in (CITY) with (WHAT YOU DO)?
It would mean so much!
What can I do for you?

30. Getting the #1 Spot on Yelp

31. Getting the #1 Spot on Yelp
- It’s based on the number of reviews and your star
rating

32. Getting the #1 Spot on Yelp
- It’s based on the number of reviews and your star
rating
- You just need one more review than the person at #1
now

33. Getting the #1 Spot on Yelp
- It’s based on the number of reviews and your star
rating
- You just need one more review than the person at #1
now
- You can also edge up by having keywords used in the
reviews so depending what someone searches, you
rank higher.

34. How to become #1 on a
free site with 20 million users
and ranks on Google page 1
Q&A Session