2. Partner Brand Recommendation:
Hilton Hotel
● Why the Hilton Hotel?
○ Popular Hotel
○ 540 locations in 78 countries
○ High End
○ Luxurious
● Elements that work and why
○ Creates enjoyable
experience with the
consumers
○ Better hotel stay
○ Up- to date
○ Excell to be better than
other Hotels
3. ● End value to customer
○ Creates a better experience for the customer with higher quality
○ Gives consumer a safe mind about technology used ( high quality Nest
CO monitor, hotel safety with Nest camera )
● Uniqueness, Monetizing and What makes it better
○ Everyday advertisement (hotels are never empty)
○ Getting business for both parties
○ Give Hilton a chance to partner with Nest energy partners
4. Hilton’s Benefits
● With more enjoyable stays, more people want to stay
there ( more popular)
● Discount on new and innovative technology for their
hotels from Nest
Alignment
● Both HIgh End Brands
● Both aim in please and impress customer
5. Things to think about
Why did you pick the brand you did?
- Creativity, uniqueness, quality of explanation.
How specifically does the partner brand align with the Nest brand? And what is the value to Nest for
partnering with this brand?
- Identifying elements of our brand that align with the recommendation.
What is the value to this partner for working with Nest?
- Why would this partner brand want to work with Nest?
What is the value to the end customer/user?
- Is there a compelling value proposition? Does the partnership help to solve a problem for the end
customer? Does it surprise/delight? Is it filling a need?
How is this partnership recommendation unique or better than other possible partnerships?
Is there an opportunity to monetize this partnership?
- Has the partnership been considered from a business/revenue standpoint, and if so, how?
