Planning and details regarding budgeting, aesthetics, and advertising.

1. SEASON 5:
Paris Fashion Week Promotion Event
Group 6
Ariel Poncik, Patricia Lopez, Amaka Nzeadibe and Michelle Akhtarzad

2. Company to Represent
Adidas YEEZY is the official sneaker and clothing
collaborative project between the athletic company Adidas
and American hip hop artist Kanye West.
X

3. Fashion Installation and Purpose
Following Kanye West’s
previous seasons, the
theme will incorporate
concepts similar to
those seem before but
with a twist: a
reverse fashion show
where guests are
invited to walk
through an
installation of models
as a “runway”

4. Aim + Goal of Event
To showcase the clothing line of famous rapper and
personality, Kanye West, in an innovative manner

5. Budget + Event Sponsorship
Due to the high celebrity status and income of the designer,
the budget of the event is almost astronomical, and does not
play a role in determining what needs to be done to present
the line in an inventive way*
*millions

6. Visual Promotion Image

7. Press Release and Plan of Coverage

8. Merchandise and Accessories

9. Models, Hair Styling, and
Makeup
High status models in previous Yeezy seasons
1. Amina Blue
2. Luka Sabbat
3. Kylie Jenner
4. Jackson Hale
5. Bella Hadid
Some models of color and unconventional
heights and weights
Hair and makeup very sleek and polished with
some natural hair; nude colors

10. Location:La Madeleine, Roman Catholic church - Paris,
France

11. Stage + Setting Design
The models will be lined up
on either side of the
church aisles, allowing
guests to walk through
them, as well as up and
down the aisles in a
reverse runway manner.

12. Lighting
Daylight shining in through the church’s intricate windows,
as well as baroque lamp lighting

13. Music
Kanye West - The Life of Pablo
1. Fade
2. Waves
3. Famous
4. Father Stretch My Hands Pt. 1
5. Pt. 2
6. Ultralight Beam
7. FML
8. Wolves

14. VIP Guests
● The Kardashians
● Beyonce and Jay-Z
● Marc Jacobs
● Jeremy Scott
● Pharrell Williams
● Drake
● Carine Roitfeld
● Tyga
● 2 Chainz

15. Planned Documentation of Event
● Instagram
● Twitter
● YouTube
● Snapchat