Take One is a video production company that specializes in creating movies for entertainment, institutions, and life stories. They are proposing to create a yearbook DVD for a private school that would include personalized videos for each class, department, and activity throughout the school year. The advantages of this format are that students and parents can review the year anytime, recognize classmates over time, and record unique moments. The top reasons for choosing this option are that it is cutting edge, social as it can be viewed together, environmentally friendly, provides a lasting memory, and has a high-impact animated format.