The document discusses the Chinese zodiac sign of the Water Dragon and its influence in 2012. It emphasizes the interconnected and social aspects of the modern web, and provides strategies for brands to adapt to this new environment through social media integration, propagation planning to encourage sharing, devolving control to consumers, developing viral products, and mobilizing engagement across platforms. Five key concepts are outlined: social by design, propagation planning, devolution, brand purpose, and mobilization.
Your monthly dose of the latest trends locally and abroad. This month we look at enhancing the experience and connection of being human in ways that go beyond what was thought possible.
Your monthly dose of the latest trends locally and abroad. This month we look at enhancing the experience and connection of being human in ways that go beyond what was thought possible.
Antonio Petra (Head of Strategy & Insight) teamed up with Angus Robinson (Director of Mobility) to bring you 6 South African trends that will influence tech usage in 2014 in YourBusinessMag.
The latest news about innovations and trends in the mobile and social media space.
As Africa’s mobile penetration hits 80%, MTN revealed their ultra-low cost Android Smartphone, Steppa. While this move is celebrated, the December Mobile Report also brings opinions about the biggest technological disappointments of 2013. On the Social Media front, Twitter has rolled out its Cookie based ad targeting feature, Facebook launched video ads and find out what the top YouTube Videos were in South Africa in 2013.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
2. INSERT IMAGE IN BACKGROUND
MAKE SURE IT FILLS THE SCREEN 100%
ENTER THE DRAGON
2 ENTER THE DRAGON
3. CHINESE
ASTROLOGY
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According to Chinese
BACKGROUND
Astrology, 2012 is the Year of MAKE SURE IT FILLS
the Dragon. Occupying the 5th THIS SPACE 100%
position of the Chinese Zodiac,
the Dragon is the mightiest of
all the signs.
3 ENTER THE DRAGON
4. DRAGON
REPRESENTS
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BACKGROUND » Strength
MAKE SURE IT FILLS
THIS SPACE 100% » Dominance
» Good Luck
4 ENTER THE DRAGON
5. NOT JUST ANY
DRAGON
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2012 is not just the year of the
BACKGROUND
Dragon, it is the year of the MAKE SURE IT FILLS
Water Dragon. THIS SPACE 100%
5 ENTER THE DRAGON
6. THE WATER
DRAGON
INSERT IMAGE IN
BACKGROUND » Dragon = Masculine,
MAKE SURE IT FILLS power and ambition
THIS SPACE 100%
» Water = Feminine,
flexible and soft
6 ENTER THE DRAGON
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MASTERING
TECHNOLOGY
7 ENTER THE DRAGON
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INTERCONNECTEDNESS
8 ENTER THE DRAGON
9. INSERT IMAGE IN BACKGROUND
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FUELING THE FIRES OF
SOCIAL MEDIA
9 ENTER THE DRAGON
10. INSERT IMAGE IN BACKGROUND
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THE WATER DRAGON
10 ENTER THE DRAGON
11. FIVE CONCEPTS
FOR 2012
INSERT IMAGE IN 1. Social by Design
BACKGROUND
2. Propagation Planning
MAKE SURE IT FILLS
THIS SPACE 100% 3. Devolution™
4. Brand Purpose
5. Mobilization
11 ENTER THE DRAGON
13. INSERT IMAGE IN BACKGROUND
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FUELING THE FIRES OF
SOCIAL MEDIA
13 ENTER THE DRAGON
14. 1.0
EDITORIAL
During the nineties, the
INSERT IMAGE IN
web was primarily a BACKGROUND
publish and browse
medium MAKE SURE IT FILLS
THIS SPACE 100%
14 ENTER THE DRAGON
15. 2.0
SOCIAL
The web has become a
INSERT IMAGE IN
blackboard on which BACKGROUND
everyone is invited to
make their mark. MAKE SURE IT FILLS
THIS SPACE 100%
15 ENTER THE DRAGON
16. 3.0
INTEGRATION
Social Media has
INSERT IMAGE IN
fundamentally changed BACKGROUND
the dynamic between
consumers and brands MAKE SURE IT FILLS
THIS SPACE 100%
16 ENTER THE DRAGON
17. SOCIAL
BY DESIGN
INSERT IMAGE IN » Social media is changing the
BACKGROUND way we use the Internet…
MAKE SURE IT FILLS » Changing the way we
THIS SPACE 100% advertise…
» Changing the way we do
business…
17 ENTER THE DRAGON
18. THE OLD PURCHASE PROCESS
AWARENESS INTEREST DECISION ACTION
18 ENTER THE DRAGON
19. THE NEW PURCHASE PROCESS
RECOMMENDATION
ACTION AWARENESS
DECISION INTEREST
19 ENTER THE DRAGON
20. SOCIAL BY
DESIGN
Pay With a Tweet
INSERT VIDEO HERE
20 ENTER THE DRAGON
21. SOCIAL BY
DESIGN
Social Beyond
Digital
INSERT VIDEO HERE
21 ENTER THE DRAGON
22. INSERT IMAGE IN BACKGROUND
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BEYOND SOCIAL MEDIA
22 ENTER THE DRAGON
23. INSERT IMAGE IN BACKGROUND
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GOING VIRAL
23 400%
ENTER THE DRAGON
24. SOCIAL BY
DESIGN
Developing Viral
Products
INSERT VIDEO HERE
24 ENTER THE DRAGON
26. INSERT IMAGE IN BACKGROUND
MAKE SURE IT FILLS THE SCREEN 100%
26 ENTER THE DRAGON
27. PROPAGATION PLANNING
“Planning not for the people you reach, but
the people that they reach, by giving them
assets to propagate.”
Griffin Farley from BBH New York
27 ENTER THE DRAGON
30. PROPAGATION
PLANNING
Share a Coke with
your Mate
INSERT VIDEO HERE
30 ENTER THE DRAGON
31. CASE STUDY
SHARE A COKE
INSERT IMAGE IN » 150 names, printed on bottles
and cans
BACKGROUND
» Each name has a downloadable
MAKE SURE IT FILLS song
THIS SPACE 100% » Get your own name printed on a
can for free
» Create your own Coke
commercials
31 ENTER THE DRAGON
32. PROPAGATION
PLANNING
Share a Coke with
your Mate
INSERT VIDEO HERE
32 ENTER THE DRAGON
33. PROPAGATION
PLANNING
INSERT IMAGE IN
“The Universal Currency of
Stories” BACKGROUND
Sarah Kay - Poet MAKE SURE IT FILLS
THIS SPACE 100%
33 ENTER THE DRAGON
39. THE
PHILOSOPHY
INSERT IMAGE IN The Social Media Revolution
BACKGROUND is a Consumer Revolution.
MAKE SURE IT FILLS Today, our brands are co-
THIS SPACE 100%
owned with our consumers.
39 ENTER THE DRAGON
40. THE
METHODOLOGY
Devolution™ is a strategic
INSERT IMAGE IN
methodology designed to
BACKGROUND
MAKE SURE IT FILLS help marketers adapt to the
THIS SPACE 100% changing needs of their
increasingly empowered
consumers.
40 ENTER THE DRAGON
41. INSERT IMAGE IN BACKGROUND
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PIONEERS OF
CONSUMER
41 ENTER THE DRAGON
INVOLVEMENT
42. THE LEGO HISTORY
1932 1949 1998 2003 2004 2008
Wooden Coloured Launches Sales Drop by Lego Starts Sales up by
Blocks Plastic Mindstorm 26% Listening 35%
Blocks
Starts Losing Biggest loss in Profitability all
Money History time high
Lego set-up a division “to deal directly with consumers, whose collective wisdom, enthusiasm
and judgment exceeds that of the company itself” - Bob Garfield
42 ENTER THE DRAGON
43. LISTENOMICS
INSERT IMAGE IN
The art and science of cultivating
BACKGROUND
relationships with individuals inMAKE SURE IT FILLS
a
connected, increasingly open- THIS SPACE 100%
source environment.
43 ENTER THE DRAGON
44. INSERT IMAGE IN BACKGROUND
MAKE SURE IT FILLS THE SCREEN 100%
44 ENTER THE DRAGON
45. PROCTER &
GAMBLE
INSERT IMAGE IN
We were the biggest shouter in
the 20th Century.
BACKGROUND
MAKE SURE IT FILLS
In the 21st Century we want to THIS SPACE 100%
be the best listener.
45 ENTER THE DRAGON
46. WHEN LISTENING BECOMES ACTIVE
COMMAND & CONTROL COLLABORATION
CLOSED OPEN
46 ENTER THE DRAGON
47. THE MOVE TOWARDS OPEN BRANDS
CLOSED BRAND OPEN BRAND
WORLDVIEW WORLDVIEW
MONOLOGUE DIALOGUE
AWARENESS ENGAGEMENT
SCRIPTED COMMUNICATION TRANSPARENT COMMUNICATION
BRAND CUSTODIANSHIP BRAND STEWARDSHIP
CO-CREATED WITH
CREATED BY MARKETERS
CONSUMERS
* Adapted From “Open Brand” – Kelly Mooney
47 ENTER THE DRAGON
48. A BRAND IS NOT WHAT
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YOU SAY IT IS
49 ENTER THE DRAGON
49. INSERT IMAGE IN BACKGROUND
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IT’S WHAT THEY SAY IT
IS Marty Neuimeier -The Brand Gap
50 ENTER THE DRAGON
50. DEVOLUTIO
N
Edding
Wall of Fame INSERT VIDEO HERE
51 ENTER THE DRAGON
51. DEVOLUTION
Johnny Cash
Project
INSERT VIDEO HERE
52 ENTER THE DRAGON
53. INSERT IMAGE IN BACKGROUND
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FROM TELLING & SELLING TO
BUILDING RELATIONSHIPS
* Jim Stengel - Procter & Gamble
55 ENTER THE DRAGON
55. INSERT IMAGE IN BACKGROUND
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MAYAN PROPHECIES
57 ENTER THE DRAGON
56. INSERT IMAGE IN BACKGROUND
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58 ENTER THE DRAGON
57. PURPOSE
Electrolux
Vac from the Sea INSERT VIDEO HERE
59 ENTER THE DRAGON
58. THE POWER OF
PURPOSE
“Today, advertising is about INSERT IMAGE IN
finding common ground on BACKGROUND
which brands and MAKE SURE IT FILLS
communities can forge THIS SPACE 100%
relationships”
Bob Garfield
60 ENTER THE DRAGON
59. BRAND
PURPOSE
WWF
Save as WWF INSERT VIDEO HERE
61 ENTER THE DRAGON
61. MOBILE
Right Time, Right Place INSERT IMAGE IN
BACKGROUND
has now become MAKE SURE IT FILLS
Right Here, Right Now THIS SPACE 100%
63 ENTER THE DRAGON
62. MOBILE
How will mobile INSERT IMAGE IN
computing disrupt and BACKGROUND
MAKE SURE IT FILLS
redefine the customer
THIS SPACE 100%
journey within your
industry?
64 ENTER THE DRAGON
63. MOBILE
View your customer’s INSERT IMAGE IN
BACKGROUND
mobile phone as their MAKE SURE IT FILLS
remote control for your THIS SPACE 100%
business
65 ENTER THE DRAGON
64. INSERT IMAGE IN BACKGROUND
MAKE SURE IT FILLS THE SCREEN 100%
67 ENTER THE DRAGON
65. FEATURE PHONES
INSERT IMAGE IN BACKGROUND
MAKE SURE IT FILLS THE SCREEN 100%
DOMINATE
71 ENTER THE DRAGON
66. MOBILE
PHONES IN
AFRICA
Feature Phones Dominate
INSERT IMAGE IN
BACKGROUND
MAKE SURE IT FILLS
THIS SPACE 100%
72 ENTER THE DRAGON
67. INNOVATIVE
TEXT SERVICES
SMS,
INSERT IMAGE IN
USSD, BACKGROUND
PLEASE CALL ME, MAKE SURE IT FILLS
M-PESA THIS SPACE 100%
73 ENTER THE DRAGON
68. THE RISE OF
SMARTPHONES
» IDEOS $100 Android phone has become
INSERT IMAGE IN smartphone bestseller in Kenya.
BACKGROUND » By 2013 there will be smart phones
retailing at less than $50 in many African
MAKE SURE IT FILLS markets.
THIS SPACE 100% » 265 million data subscribers in Africa by
2015 up from about 12 million today
(Informa Telecoms)
75 ENTER THE DRAGON
69. MOBILE
A whole new way to
communicate
INSERT VIDEO HERE
76 ENTER THE DRAGON
70. MOBILE
Beyond your cell
phone
INSERT VIDEO HERE
78 ENTER THE DRAGON