YDS_LookBook_2016

YOUR DESIGN SOURCE
Work Samples

YOUR DESIGN SOURCE
Table of Contents
} DIRECT MAIL
} BROCHURES AND FLYERS
} WEB GRAPHICS
} BANNERS AND SIGNAGE
} COPYWRITING
} LOGO DESIGN AND BRANDING

YOUR DESIGN SOURCE PAGE 4
Direct Mail | Mercy Fitness Center

Direct Mail | Loyola Women’s Day

Direct Mail | Lakeshore Athletic Club Pool Event

Brochures and Flyers | MC Fitness Brochure
MC Fitness & Health
7100 Graphics Way
Lewis Center, Ohio 43035
866-302-4001
Whether you’re trying
to be healthier, get in
shape, lose weight, be
more active or unwind
after a busy day —
MC Fitness is just what
you’re looking for.
Experience
Fitness Ma
for
As part of Mount Carmel, MC Fitness puts
our clients at the center of everything
that we do. Whether it’s providing the
latest in fitness equipment and programs
or offering ease of access to healthcare
services, our integrated center is truly
focused on meeting your personal needs.
Getting the Right Start
Optional fitness assessment and
personalized exercise plan are included
with membership.
Staff
Our degreed and certified fitness
professionals, class instructors and other
staff are dedicated to providing you with
excellent service and helping you make
the most of your membership.
Facilities & Equipment
x State-of-the-art cardio, functional and
strength training equipment
x Spacious workout areas and fitness
studios
x Indoor walking/jogging track
x 25-meter, 8-lane lap pool, exercise pool
and warm water therapy pool
x Full-service locker rooms with
complimentary towel service, showers,
whirlpools, saunas and steam rooms
Programs & Services
x Wide range of group exercise,
mind-body and aquatics classes
x Personal training
x Massage therapy
x Medically integrated fitness programs
for weight loss and chronic medical
conditions
x Swim instruction and clinics
x Child care for children age 6 months
to 11 years
Hours
Monday–Thursday
5am– 10pm
Friday
5am–9pm
Saturday–Sunday
7am– 7pm
Membership
We offer membership options for
individuals, couples and families to meet
your needs. Memberships are all-inclusive
with no hidden fees or long-term
contracts.
For more information, stop by,
call 866-302-4001 or visit
mcfitnesscenter.com.
Everything
Need
In One Place
MC Fitness & Health
7100 Graphics Way
Lewis Center, Ohio 43035
866-302-4001
Whether you’re trying
to be healthier, get in
shape, lose weight, be
more active or unwind
after a busy day —
MC Fitness is just what
you’re looking for.
Experience
Fitness Made
for

Brochures and Flyers | MC Fitness Event Flyers
Learn more about arthritis and
the knee, including ways to manage
your symptoms.
Are you a runner who is suffering from osteoarthritis (OA)?
Do you have pain in your knee from OA, or are you looking to
prevent it from happening? Please join Dr. Sylvia Rozek for a
community Q&A on Osteoarthritis. Dr. Rozek will also cover what
kinds of supplements to take and avoid when dealing with OA.
Lead by:
SyLvia Rozek, MD, CaQSM
Mount Carmel Sports Medicine Specialists
fRee for members and non-members.
Please register with the Member Services Desk.
aSk an expeRt:
arthritis
and knee
pain
Wednesday
may
115–6pm
Conference Room
to learn more or to register,
call 740-879-4850.
Come see how good nutrition can
affect your health status, waistline
and pocketbook.
We all know that our diet can affect our health, but many of us
fail to realize the best way to prevent disease starts by what we
are putting into our bodies. With all of the noise in the media
about diet and nutrition, it can be confusing to understand and
clarify it all. By starting with the basics, we can begin making an
impact on improving our quality of life by focusing on lifestyle
changes to promote balance and healthy living.
Lead by:
SuSan Berkman, rD
Clinical Dietitian, Mount Carmel Nutrition Planning
free for members and non-members.
Registration is not required, but space is limited.
aSk an expert:
nutrition
101
Wednesday
april
206–7pm
Conference Room
to learn more or to register,
call 740-879-4850.

Brochures and Flyers | Lakeshore Athletic Club Preschool Brochure
LAKESHORE ATHLET
Prescho
Progra
300 Summit Blvd., Broomfield, CO
303-729-2553 • lsac-flatiron.com
LEARN MORE
LAKESHORE PRESCHOOL PROGRAM
PHONE 303-729-2552
EMAIL cellingson@powerwellness.com
CREATIVE LESSONS FOR D
A LIFETIME OF LEAR
AGES 3–5
Lakeshore Preschool
offers theme-based
learning and phonics to
help prepare your child
for Kindergarten.
Come join Lakeshore’s
preschool program —
balancing fun with education!
All children
welcome, no
membership
required
PROGRAM HIGHLIGHTS
W Themed-based learning
W Follows BVSD school schedule
W Letterland phonics program
W Spanish
W Music
REQUIRED FORMS
W Registration form
W Immunization form
W Emergency contact
W Health appraisal
W Additional medical
plan, as necessary
MORNING PRESCHOOL TUITION
PROGRAM DIRECTOR
Our Director at Lakeshore Preschool has a Bachelor’s
Degree in Early Childhood Psychology and a Masters in
Education. This program will have activities developed
and structured to meet your child’s developmental
needs. Through small group instruction, children
will develop a strong foundation to be ready for
Kindergarten.
TEACHER SAFETY TRAINING
Our teachers are trained in CPR, First Aid, child safety,
emergency actions, and facility security to ensure the
well-being of your child.
Our Staff
Our Programs
Monthly Tuition
Monday–Friday
$605.25 per member
$732.30 per guest
Monthly Tuition
Monday, Wednesday, Friday
$385.14 per member
$467.76 per guest
Monthly Tuition
Tuesday, Thursday
$279.32 per member
$341.18 per guest
Sibling discounts of 10% off. 10% off yearly tuition if paid in full.
A DAY AT PRESCHOOL
Sample Morning Preschool Schedule
Time
Activity
8:30 AM
Arrival, Circle Time
9:00 AM
Literacy/Art Rotation
9:45 AM
Storytime/Music
10:00 AM
Snack
10:15 AM
Gym/Outside Play
10:45 AM
Bathroom
11:00 AM
Science/Math
11:45 AM
Clean Up
8:30 AM–12:00 PM
PRESCHOOL STAY AND PLAY
Tuesdays and Thursdays during the school year
Child does not need to be enrolled in Lakeshore
Preschool to enjoy this licensed program.
W Crafts
W Free choice play
W Indoor/outdoor
activities
W Snack
W Come in for a free trial
W Reservations and
paperwork are
required
12:00 PM–3:30 PM
5:30 PM–9:00 PM
KIDS' MOVIE NIGHT
FOR PARENTS'
NIGHT OUT
Offered for ages 3–5
on various Friday nights
throughout the year
Call 303-729-2552
to register!
MORE PROGRAMS
LAKESHORE ATHLETIC CLUB
Preschool
Program
303-729-2553 • lsac-flatiron.com
LEARN MORE
LAKESHORE PRESCHOOL PROGRAM
PHONE 303-729-2552
EMAIL cellingson@powerwellness.com
CREATIVE LESSONS FOR DEVELOPING
A LIFETIME OF LEARNING
AGES 3–5
Lakeshore Preschool
offers theme-based
learning and phonics to
help prepare your child
for Kindergarten.
Come join Lakeshore’s
preschool program —
balancing fun with education!
All children
welcome, no
membership
required
PROGRAM HIGHLIGHTS
W Themed-based learning
W Follows BVSD school schedule
W Letterland phonics program
W Spanish
W Music

Brochures and Flyers | Lakeshore Athletic Club Flyers
lsac-flatiron.com
This 4-week class meets twice a week
and will cover:
W Each piece of equipment and the muscle group it uses
W Proper form and equipment settings
W How much weight to use and when to increase it
W Which strength exercises compliment each other
To learn more
or To sign up:
call
303-729-4300
email
ebarnett@
powerwellness.com
Limited to 8 participants. No discounts, drop-ins or substitutions.
Class is not elibible for proration, regardless of start date.
Tuesdays & Thursdays
may 3–26
9:30–10:30 am
$150/person
Women on
Weights
Check out this progressive strength
class, which covers strength training
principles and proper form to help
you get stronger!
with
Personal Trainer
Liz Barnett
Best. Party.
EVER!
That’s what your child’s friends will
say when you host a birthday party
at Lakeshore Athletic Club!
POOL PARTY
Come make a big splash
in our indoor pool or
outdoor water park.
ROCK CLIMBING
Make your way up
Boulder’s best
free‑standing rock wall.
GYM GAMES
Enjoy open‑gym fun: jumpy castle,
scooters, tumbling, nail/tattoo
station, games and more!
Party packages start at
$300 and include:
W Dedicated Kidshore staff
W Two hours of fun for the children
W Decorated party room
W Cake and ice cream
W Paper products
W Party favors
W Gift for the birthday child
FAMILY GUEST PASS INCLUDED
For party attendees to enjoy Lakeshore
Athletic Club on a future date!
JUMP IN AND JOIN THE FUN
Add the jumpy castle to any party
package at no extra cost.
PAYMENT INFORMATION Prices start at $300 and increase by the number of children at the
party. A $50 non‑refundable deposit is required to reserve the date. Final payment is due
on the day of the party. If the party exceeds two and half hours, there will be an additional
charge of $50 per half hour.
CANCELLATIONS Cancellations made within two weeks of the reserved party date will result
in a charge. Prices subject to change.
Contact Matt Darby today to customize your event!
(303) 729‑2569 mdarby@powerwellness.com

Brochures and Flyers | Rush Fitness Center Brochure
Convenient location!
The Rush Fitness Center is located
on the ground floor of the
staff and student parking garage.
711 S. Paulina Street, Chicago, IL 60612
312-947-BFIT (2348)
Hours
Monday–Friday 5:30a.m.– 9:30p.m.
Saturday 7a.m.– 5p.m.
Closed Sundays and Rush observed holidays.
Everything
you need
in one place
Getting the Right Start
Membership includes a personalized
exercise plan and optional fitness
assessment.
Staff
Our certified fitness professionals,
class instructors and other staff are
dedicated to providing you with excellent
service and helping you make the most
of your membership.
Facilities
x Fitness studio
x Cardio and strength training area
x Stretching area
x Men’s and women’s locker rooms
with showers
Equipment
x Ellipticals, treadmills, bikes and other
cardio machines
x Modern circuit and free-weight
training equipment
Programs
x Variety of group exercise classes
x Personal training
Membership
Available to Rush employees, students
and physicians:
EnrollmEnt fEE
$50
monthly duEs
Employees*/Physicians
$38
Students/Residents
$26
*the student rate is available to employees who earn less
than $18 per hour. Contact us for details.
Questions? E-mail us at rushfitnesscenter@rush.edu
Coming Summer 2014
Rush
Fitness
Center

Brochures and Flyers | Rush Fitness Center Flyer Template
Join Online in Five Simple Steps (continued)
Create Profile:
Enter your information into each of the asterisked
fields.
† Click Continue.
Review Agreement:
A preview of your member agreement is displayed:
xScroll down to review the Terms and Conditions
of the agreement.
xCheck the box next to “I accept agreement.”
Please note, checking this box serves as electronic
acceptance of the agreement’s terms and
conditions.
Enter Payment:
Down Payment (left side of screen) — Enter
the billing address and account information for
the credit/debit card that will be used for down
payment.
Recurring Dues (right side of screen) — Enter the
billing address and account information for the
credit/debit card that will be used for recurring
monthly dues.
If you wish to utilize the same form of payment for
both the down payment and recurring dues, check
the “Use same address as down payment” and “Use
same credit card as down payment” boxes.
† Click Continue.
Done!
The done screen will display the following information:
xThank You — Thank you for joining! Obtain a copy
of your agreement by clicking “Print Your Agreement.”
(A copy may also be obtained at the fitness center.)
xDown Payment — The amount that was paid today.
xRecurring — The amount that will be paid on a
monthly recurring basis, along with the first payment
due date.
xMember ID Barcode — A temporary member ID is
displayed; a permanent ID will be assigned upon your
first visit to the center.
xWhat To Do Next — Instructions on what to expect
and do next, as well as a link to the fitness center’s
website.
xClub Directions — Click the link in order to get
directions to the center.
Note: You will receive a “Welcome to the club!” email,
which repeats all information displayed on the done
screen.
Questions about Join Online?
Call 312-947-BFIT (2348).
Rush Fitness Center
312-947-BFIT (2348)
inside.rush.edu
Join Online in Five Simple Steps
Rush Fitness Center 711 S. Paulina Street, Chicago, IL 60612 312-947-BFIT (2348)
at inside.rush.edu/join
Pick a Plan
Select the appropriate plan:
x Rush Employee Plan — For Rush employees and
physicians.
x Rush Student Plan — For Rush students, residents
and employees who earn less than $18 per hour.
“How many members will be on your plan?”
defaults to “1.”
† Click Continue.
Choose Add-ons:
There are no optional services that may be added
onto your membership at this time.
A receipt displayed on the right side of the screen lists:
x Your Membership Details — Total monthly recurring
dues for your chosen membership plan.
x Your Down Payment — This amount equals the first
month’s membership dues. This amount will be paid
while completing the Join Online process.
† Click Continue.
Tips for Using Join Online
A Credit or Debit Card is required.
x First month’s membership dues will be paid during
the Join Online completion process; this is the
agreement down payment.
x The credit or debit card that you provide for
recurring dues will be kept on file for future months’
billing.
Security — Joinmyhealthclub.com is a secure
website; your credit card is secured via VeriSign
Secured.
Membership Agreement is Month‑to‑Month —
Your membership will be billed on a monthly basis
and continues regardless of use.
Cancellation — Requests to cancel your
membership must be made at Rush Fitness Center
in writing by the 20th of the month in order for the
cancellation to be honored at the end of that month.
Cancellations received after the 20th of the month
will be honored at the end of the following month.
Review the agreement terms and conditions (Step 4)
for more information on membership cancellation.

Web Graphics | MC Fitness Mobile and Desktop Website Graphics

Web Graphics | MC Fitnes Facebook Posts and Cover Images

Web Graphics | Web Ads

• Our fitness specialists
are degreed and certified
to help and answer your
fitness questions
• Fitness assessments
are designed to assist in
developing your exercise
prescription
• FREE fitness
assessments are
available to members
every 6 months
• Educational fitness
materials
• Personal training rate
cards and request forms
FitnessDesk/Assessments
Banners and Signage | Mercy Fitness Center Banner Series
• Safe, supervised care while
you enjoy the Mercy Fitness
Center or other facility
services
• High-quality program
allows children to explore
and grow socially,
emotionally, physically,
creatively and intellectually
• Excellent staff with diverse
educational backgrounds
and experiences
• Ages 6 months – 11 years
• Two hour maximum per day
• Hours of Operation
Monday – Thursday 8 a.m. – 8 p.m.
Friday 8 a.m. – 7 p.m.
Saturday 9 a.m. – 2 p.m.
Sunday CLOSED
KidsInMotion
• Cycling classes are
included in every
membership
• Certified and
experienced
instructors
• Cycling can be
beneficial for both
cardiovascular
endurance and
competitive training
GroupCyclingStudio

Banners and Signage | Posters
WOMEN’S DAYASK THE EXPERT
2160 S. First Ave., Maywood, IL
(708) 327-2348
loyolafitness.org/womensday
NOVEMBER 9 9 a.m. – 2 p.m.
$0Enrollment (A $
300 VAluE)
Become a member on Women’s Day, and
we’ll waive your enrollment fee*
* Must be 18 years or older to join. Offer good on November 9, 2013, only.Colleen M. Fitzgerald,
MD, MS
SPECIAL GUEST
Stop by the service desk
today to schedule a
massage
Massage is proven to relieve pain,
reduce stress and promote relaxation.

Banners and Signage | Posters
FREE hotdog and soft drink per guest
provided by Bittersweet Café & Confections, now managing the outdoor cabana!
To learn more, please visit the front desk!
Bring a friend!
Refer a new member during the
event and be entered to win a free
6-month membership.
SaTuRday
11
:00 am – 3:00
p
m
JuNE
14Free Party
by the Pool!
you’re Invited!
7 Music
7 Games
7 Food and drinks
7 Raffles
7 Giveaways
7 And more!
POWER HOUR
All Smoothies $3
5 PM– 7 PM
MONDAY–THURSDAY
Refresh after your workout.
VIRTUA CAFÉ

Banners and Signage | Rush Fitness Center Window Coverings

Copywriting | Lakeshore Athletic Club “Jump Into Summer” Article
Jump Into Summer at Lakeshore Athletic Club
Deemed the premier athletic facility
in the Broomfield/Boulder area,
Lakeshore Athletic Club offers an
abundance of amenities to incorporate
health and wellness into your summer
routine. Showcasing breathtaking views
of the Rocky Mountains, Lakeshore
features an expansive outdoor water
park, the latest in fitness equipment
and classes, extensive indoor aquatic
facilities and programs, an impressive
indoor climbing wall, a full-service
spa, a café with healthy food and drink
options, and luxurious locker rooms
with sauna, steam room and whirlpool
offerings — all in a vacation-like
atmosphere.
Looking for warm-weather
entertainment for the whole family? In
addition to a giant slide and designated
lap lanes, members enjoy several events
and activities poolside all summer long
at our one-of-a-kind outdoor water
park. Occasional live bands, weekend
food trucks and various theme-days
are just a few hallmarks of summer fun
at Lakeshore. Safe swimming is also
a Lakeshore policy with lifeguards
continuously on duty, even during
extended weekend hours.
Learning to swim? Or how about
climbing? Lakeshore features
comprehensive aquatic facilities and
an impressive indoor climbing wall.
Open to members and non-members,
Lakeshore’s AquaShrimps, Swim
America, and Stroke School programs
are taught by experienced professionals
and boast a low student-to-teacher ratio.
In addition, private and semi-private
lessons are also offered. Lakeshore’s
47-foot tall climbing and bouldering
wall features open climbing for all ages
and abilities. Adult, teen and youth
climbing classes and birthday parties
are also available.
Want to stay fit during the lazy days of
summer? Beginning with an innovative
fitness assessment to help set realistic
fitness goals and tailor a workout
routine to maximize health, Lakeshore
members stay committed to a healthy
summer lifestyle by taking advantage
of state-of-the-art cardio and strength-
training equipment, 100+ weekly group
exercise classes, and personal training
sessions with degreed and certified staff.
In fact, commitment often continues
after the swimsuit season has ended
due to Lakeshore’s community-like
atmosphere. As member Brent Bickel
states: “I didn’t really make fitness a
lifetime commitment until I joined
Lakeshore and became a part of
their community. Being a part of the
Lakeshore community and looking
forward to exercising with friends is one
of the main reasons I enjoy going several
times per week.”
Stop by! Experience how Lakeshore
can make this a summer to remember
and the beginning of a healthier
you. Drop in for a guided tour at
300 Summit Boulevard in Broomfield,
call 303‑729‑2553 or visit
lsac-flatiron.com.

Copywriting | Lakeshore Athletic Club Preschool Article
Get Your Child
Ready for School
with Lakeshore’s
Licensed Preschool
Lakeshore Athletic Club, the premier
athletic and family-friendly facility
in the Broomfield/Boulder area, has
added morning preschool options to
its already impressive list of services
and programs. Taught by a degreed
and certified staff, Lakeshore’s licensed
preschool offers theme-based learning
and phonics to help prepare your child
for Kindergarten.
Balancing Fun with Education
Unique to Lakeshore’s preschool
is the idea that fitness and learning
go hand-in-hand. Each school day
is filled with activities that involve
mental thinking as well as physical
movement. Besides the Letterland
phonics program, Spanish, music and
art activities, gym and outside play
time are also an important part of the
curriculum. Lakeshore’s goal is for
students to develop a strong foundation
in order to be ready for Kindergarten, as
well as realizing the importance of the
mind‑body connection in learning.
A Convenient Option
Although shopping, cleaning and
working fill a parent’s time during
preschool hours, many parents choose
to use this window of free time to
work on their own fitness goals. At
Lakeshore’s preschool, parents are
literally just steps away from state-of-
the-art cardio and strength-training
equipment, 100+ weekly group exercise
classes, and personal training sessions
with degreed and certified staff. Other
options include a full service spa,
aquatic exercise in any of Lakeshore’s
three pools, belaying on Lakeshore’s
impressive 47-foot tall climbing wall,
or relaxing in the cafe which features
healthy eating options.
Teaching Staff
Lakeshore’s Preschool Director
touts a Bachelor’s Degree in Early
Childhood Psychology and a Masters in
Education. She has designed a program
that includes activities developed
and structured to meet your child’s
developmental needs. In addition, all
degreed preschool staff are trained in
CPR, First Aid, child safety, emergency
actions, and facility security to ensure
the well-being of your child.
The Details
Lakeshore’s preschool program is
open to children ages 3-5 years old.
Membership to Lakeshore Athletic
Club is not required in order to enroll.
Available morning programs include
Tues/Thurs, Mon/Wed/Fri and
Mon-Fri options from 8:30 am until
noon each day. Tuition is extremely
affordable, with price breaks given to
members and those enrolling more
than one child. In addition, Lakeshore’s
preschool calendar follows the BVSD
school schedule.
Stop in and experience Lakeshore’s
creative approach to developing a
lifetime of learning. Drop by for a
guided tour at 300 Summit Boulevard
in Broomfield, call 303-729-2553 or
visit lsac-flatiron.com.

Logo Design | Lakeshore Aquatics Logo
Client Changes:
Client requested front “swimmer” to be
doing the butterfly stroke since this icon
represents the Stroke School.
“TM” icon needs to be added to SwimAmerica.
“Stroke School” is 2 words.
Client Changes:
Client requested that the icon “heads” line
up in a “left to right” formation. In order to
do this, designer moved AquaShrimp
girl in front of wave.
Final Logo
Aquatics
AquaShrimps SwimAmerica™ Stroke School
Aquatics
Client Changes:
Client requested that the icon “heads” line
up in a “left to right” formation. In order to
do this, designer moved AquaShrimp
girl in front of wave.
Client Changes:
Client requested front “swimmer”
to be doing the butterfly stroke
since this icon represents the
Stroke School.
“TM” icon needs to be added to
SwimAmerica.
“Stroke School” is 2 words.
Client Request:
Logo that highlights Lakeshore’s
3 different levels of Aquatic
programs.
PROCESS
FINAL LOGO
FIRST ROUND
SECOND ROUND
Aquatics
Aquatics
AquaShrimps SwimAmerica StrokeSchool

Branding | Rush Fitness Center Brand Identity
711 S. Paulina Street, Chicago, IL 60612 312-947-BFIT (2348)
Guest is entitled to

Guest name
Staff signature
Date
Valid with signature. Not redeemable for cash.
100
Rush Fitness Center
Rush Fitness Center
312-947-BFIT (2348) · inside.rush.edu
Our qualified and diverse trainers want to provide you
with the tools necessary to accomplish your goals.
They specialize in many styles of exercise and training
philosophies and can help you reach your goals by making
your workouts more productive, motivational, safe and
time-efficient.
Smart Start Package
· 1-hour fitness assessment with blood work
· (2) 1-hour training sessions $95
30-Minute Packages
3 sessions $90
5 sessions $138
7 sessions $178
1-Hour Packages
1 session $50
3 sessions $146
5 sessions $235
7 sessions $315
All sessions expire one year after purchase date.
Any cancellation must be made at least 24 hours in advance of the
appointment to avoid being charged for the session.
Personal Training
Rush Fitness Center711 S. Paulina Street, Chicago, IL 60612
time-efficient.
Smart Start Package· 1-hour fitness assessment with blood work
· (2) 1-hour training sessions
$9530-Minute Packages3 sessions
$90
5 sessions
$138
7 sessions
$1781-Hour Packages1 session
$50
3 sessions
$146
5 sessions
$235
7 sessions
$315All sessions expire one year after purchase date.
Personal Training
Rush Fitness Center
time-efficient.
Smart Start Package
· 1-hour fitness assessment with blood work
· (2) 1-hour training sessions
$95
30-Minute Packages
3 sessions
$90
5 sessions
$138
7 sessions
$178
1-Hour Packages
1 session
$50
3 sessions
$146
5 sessions
$235
7 sessions
$315
All sessions expire one year after purchase date.
Personal Training
Guest Pass
Good for one complimentary
guest visit at:
Rush Fitness Center
312-947-BFIT (2348)

Branding | Mercy Fitness Center Cards and Key Tag

YDS_LookBook_2016

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