The document discusses 7 common mistakes made with image optimization on websites and how to correct them. These mistakes include using GIF files when PNG would be smaller, not optimizing PNG files to remove unnecessary metadata, not stripping metadata from JPEG files, using truecolor PNGs when palette PNGs would suffice, using CSS filters instead of optimized image formats, serving dynamically generated images without optimization, and not combining images into CSS sprites. The document provides examples and case studies demonstrating the potential file size savings from optimizing images.