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XING Media Data
               Germany
                 Austria
             Switzerland
         (“DACH” region)




          www.xing.com
XING Media Data – DACH Region

XING – Europe’s No. 1 Business Network

Over 8 million members use XING in 16 languages to do business, find jobs, and pursue a career. Since the 2006
IPO, the XING AG share has established a solid position for itself on the stock market, the first and to date only
Web 2.0 company to do so. XING AG is headquartered in Hamburg, Germany, and has local offices based in
its key strategic growth markets.



General traffic data (monthly)
More than 8 million unique visitors.
                                                     Page Views                              Visits                 Unique Visitors


Total in DACH                                            301 mill.                       26.7 mill.                           8.1 mill.
Germany                                                 266 mill.                        23.5 mill.                           7.1 mill.
Austria                                                 20.3 mill.                         1.9 mill.                          0.5 mill.
Switzerland                                             14.7 mill.                         1.4 mill.                          0.5 mill.


Number of members
More than 3 million members based in the DACH region.
                                                                                                                                              01
                                                             Total                       Premium Members


Total in DACH                                           3.58 mill.                                     0.63 mill.
Germany                                                 2.99 mill.
Austria                                                 0.32 mill.
Switzerland                                             0.27 mill.



Career level & status
More than 80% of members are employed full-time, while over 40% hold managerial positions.


          0.4% Board member                                                                             1.6% Student/Intern

            1.2% Partner                                                           9.3%                    4.5% Entry level
                                              0.2% Intern                Senior Executive

  15.1% Owner                                      16.1%                                                                31.9% Professional/
                                                   Freelancer                                                           Experienced
                                                       1.7%
                                                       Part-time

                            Status                                                                Level

65.3%                                                                36.8%
Full-time                                                            Executive
                                                                                                                       15.9% Manager


Source: All data has been collated by XING AG itself, recorded in June and/or September 2009.
All data is based on information provided by members, and does not account for members withholding any of this information.
XING Media Data – DACH Region

Member activity                                                         Educational level
XING members are very active.                                           There is a high ratio of graduates on XING.


                                                                                        61%
                                                                           University degree                                       39%
                                                                                                                       No data available



                                         90%
           Activity level                of Premium Members
                                         log in to the platform                              Qualifications
                                         on a regular basis




Type of organization                                                   Size of company
A balanced distribution of types of organization                       40% of members work in a company with more than
represented.                                                           500 employees.
                                                                                                                                           02


                       8.5% Business partnership                                   Sole proprietorship              5%

      11.3%                     4.6% Non-profit organization                           1-10 employees                             16%
  Individual
  enterprise                                                                          11-50 employees                            15%

                                                                                    51-200 employees                             15%

                           Type of                                                 201-500 employees                      9%
                        organization                                              501-1000 employees                   7%
    11.4%
 Freelance                                                                      1001-5000 employees                            13%
                                                     38.4%
                                                     Private held
                                                     company                  5001-10,000 employees                4%
            25.8%
      Publicly held
       corporation                                                         10,001 or more employees                               16%




Source: All data has been collated by XING AG itself, recorded in April and/or June 2009.
All data is based on information provided by members, and does not account for members withholding any of this information.
XING Media Data – DACH Region

Age distribution                                                        Industry distribution
More than 65% of members are between 21 and 40                          Well-represented in almost all industries.
years old.

Country:                            Age:                      %
                                                                         Media                                                15%
Germany                            < 26                   10.28          IT                                                   12%
                                   26-30                  22.09          Consulting                                           10%
                                   31-40                  38.29          Banking & insurance                                  9%
                                   41-50                  21.84          Trade                                                7%
                                   >50                     7.50          Services                                             6%
Total                                                    100.00          Medicine & pharmaceuticals                           6%
Austria                            < 26                    13.17         Automobile                                           5%
                                   26-30                  22.68          Academia                                             4%
                                   31-40                  38.30          Travel                                               4%
                                   41-50                  19.44          Construction                                         4%
                                   >50                     6.24          Civil service                                        4%
Total                                                    100.00          Telecommunications                                   3%
Switzerland                        < 26                    8.02          Engineering                                          3%
                                                                                                                                    03
                                   26-30                  18.56          Sport/Culture                                        2%
                                   31-40                  39.56
                                   41-50                  24.23
                                   >50                     9.62
Total                                                    100.00




Gender distribution
Country                                  Male           Female


Germany                                  65%               35%
Austria                                  63%               37%
Switzerland                              72%               28%




Source: All data has been collated by XING AG itself, recorded in April and/or June 2009.
All data is based on information provided by members, and does not account for members withholding any of this information.
XING Media Data – DACH Region

Advertising
XING is a high-quality marketing channel. There are
different placement options available, depending on
the specific target group you wish to reach. The ad
formats are displayed in the logged-in section seen by
basic members. They are also visible to all members
in the logged-out section of the platform.



AdImpressions
June 2009                                    67.7 mill.




Standard ad formats
Format                                   Size in pixels   Max. KB   CPM in €


Full-size banner                              468x60          40      30.00
                                                                               04
Leaderboard                                    728x90         40      40.00
Skyscraper                                    120x600         40      45.00
Medium rectangle                             300x250          40      55.00



Special ad formats
Format                                   Size in pixels   Max. KB   CPM in €


Video                                         468x60          40      30.00
                                               728x90         40      40.00
                                              120x600         40      45.00
                                             300x250          40      55.00
Expandable Medium Rectangle         300x250/650x346           40      55.00




Volume discounts

> € 50,000                                      5%
> € 100,000                                     15%
> € 200,000                                    25%
XING Media Data – DACH Region

Display options on XING                                           Targeting (for basic members only)

   XING homepage                                                       Gender
   Profile pages                                                       Age
   Search results                                                      Country/Region
   Messages                                                            Job level
   OpenSocial applications                                             Industry
   Company Profiles overview
   Groups overview
   Logout page




                                                                                                       05




  Contact information
  Our marketing agency Adconion will be happy to assist you further:

  Adconion GmbH
  Lindwurmstrasse 114
  80337 Munich
  Germany
  Tel.: +49 89 78 01 78 0
  exklusiv@adconion.com
XING Media Data – DACH Region

Best Offers
Do you have a special offer you want to make available to XING members? If so, then become a partner in
our “Best Offers” advantage program. XING will market your products and/or services in an exclusive context,
promoting them in the XING newsletter and on the XING platform. You can also target your products and/or
services at a select group of users, choosing whether to display your offer by country and or type of member
(Premium Member vs. Basic Member).



 Page views per month                                             400,000
 Average clicks on a Best                                          2,500*
 Offers offer per month*
 Average click rate                                                 70%
 (from Best Offers on partner microsite)

* Depending on the attractiveness of the offer, promotion, etc.
Source: All data collated by XING AG itself in August 2009




A price comparison
Assuming a click rate of 0.1%, 2.5 million
AdImpressions would have to be purchased to
generate 2,500 clicks through banner advertising.                                                                   06




Placement                                                          S Package   M Package   L Package   XL Package


Best Offers placement

1x integration in Best Offers newsletter
Weekly XING newsletter, 1 week
Top Offer placement, 1 week

Duration                                                           3 months    3 months    6 months     12 months

Price (net)                                                        € 12,000    € 13,500     € 18,500     € 32,000
XING Media Data – DACH Region

Additional promotional activities


Placement                                                                                                Duration                                       Price


Top Offer                                                                                                   1 week                                    € 1,500
Weekly XING newsletter                                                                                      1 week                                € 10,000
Banner advertising package                                                                                  1 week                                    € 2,500
Make offer available to Basic Members.                                                                    1 month                          upon request




Weekly XING newsletter*                                                       Best Offers newsletter*
Large readership generates a high level of traffic.                           Strong marketing channel with high opening
                                                                              and click rates.

Subscribers in DACH                                   More than 3 mill.       Subscribers in DACH                                  more than 38,000
Opening rate                                           36% on average         Opening rate                                            more than 33%
Click rate                                             25% on average         Click rate                                              more than 18%
                                                                              Mailing                                       approx. every 6 weeks               07
Subscribers per country
Germany                                                           2,571,317   Subscribers per country
Austria                                                            280,800    Germany                                                                 32,805
Switzerland                                                        237,203    Austria                                                                 3,494
Source: All data collated by XING AG itself in June 2009                      Switzerland                                                              1,070
*Newsletter integration only possible in conjunction with Best Offers
                                                                              Source: All data collated by XING AG itself in June 2009
                                                                              *Newsletter integration only possible in conjunction with Best Offers




    Contact information

    XING AG
    Gaensemarkt 43
    20354 Hamburg
    Germany
    Tel.: +49 40 41 91 31 784
    www.xing.com
    bestoffers@xing.com

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XING Mediainfo - 2010 brochure

  • 1. XING Media Data Germany Austria Switzerland (“DACH” region) www.xing.com
  • 2. XING Media Data – DACH Region XING – Europe’s No. 1 Business Network Over 8 million members use XING in 16 languages to do business, find jobs, and pursue a career. Since the 2006 IPO, the XING AG share has established a solid position for itself on the stock market, the first and to date only Web 2.0 company to do so. XING AG is headquartered in Hamburg, Germany, and has local offices based in its key strategic growth markets. General traffic data (monthly) More than 8 million unique visitors. Page Views Visits Unique Visitors Total in DACH 301 mill. 26.7 mill. 8.1 mill. Germany 266 mill. 23.5 mill. 7.1 mill. Austria 20.3 mill. 1.9 mill. 0.5 mill. Switzerland 14.7 mill. 1.4 mill. 0.5 mill. Number of members More than 3 million members based in the DACH region. 01 Total Premium Members Total in DACH 3.58 mill. 0.63 mill. Germany 2.99 mill. Austria 0.32 mill. Switzerland 0.27 mill. Career level & status More than 80% of members are employed full-time, while over 40% hold managerial positions. 0.4% Board member 1.6% Student/Intern 1.2% Partner 9.3% 4.5% Entry level 0.2% Intern Senior Executive 15.1% Owner 16.1% 31.9% Professional/ Freelancer Experienced 1.7% Part-time Status Level 65.3% 36.8% Full-time Executive 15.9% Manager Source: All data has been collated by XING AG itself, recorded in June and/or September 2009. All data is based on information provided by members, and does not account for members withholding any of this information.
  • 3. XING Media Data – DACH Region Member activity Educational level XING members are very active. There is a high ratio of graduates on XING. 61% University degree 39% No data available 90% Activity level of Premium Members log in to the platform Qualifications on a regular basis Type of organization Size of company A balanced distribution of types of organization 40% of members work in a company with more than represented. 500 employees. 02 8.5% Business partnership Sole proprietorship 5% 11.3% 4.6% Non-profit organization 1-10 employees 16% Individual enterprise 11-50 employees 15% 51-200 employees 15% Type of 201-500 employees 9% organization 501-1000 employees 7% 11.4% Freelance 1001-5000 employees 13% 38.4% Private held company 5001-10,000 employees 4% 25.8% Publicly held corporation 10,001 or more employees 16% Source: All data has been collated by XING AG itself, recorded in April and/or June 2009. All data is based on information provided by members, and does not account for members withholding any of this information.
  • 4. XING Media Data – DACH Region Age distribution Industry distribution More than 65% of members are between 21 and 40 Well-represented in almost all industries. years old. Country: Age: % Media 15% Germany < 26 10.28 IT 12% 26-30 22.09 Consulting 10% 31-40 38.29 Banking & insurance 9% 41-50 21.84 Trade 7% >50 7.50 Services 6% Total 100.00 Medicine & pharmaceuticals 6% Austria < 26 13.17 Automobile 5% 26-30 22.68 Academia 4% 31-40 38.30 Travel 4% 41-50 19.44 Construction 4% >50 6.24 Civil service 4% Total 100.00 Telecommunications 3% Switzerland < 26 8.02 Engineering 3% 03 26-30 18.56 Sport/Culture 2% 31-40 39.56 41-50 24.23 >50 9.62 Total 100.00 Gender distribution Country Male Female Germany 65% 35% Austria 63% 37% Switzerland 72% 28% Source: All data has been collated by XING AG itself, recorded in April and/or June 2009. All data is based on information provided by members, and does not account for members withholding any of this information.
  • 5. XING Media Data – DACH Region Advertising XING is a high-quality marketing channel. There are different placement options available, depending on the specific target group you wish to reach. The ad formats are displayed in the logged-in section seen by basic members. They are also visible to all members in the logged-out section of the platform. AdImpressions June 2009 67.7 mill. Standard ad formats Format Size in pixels Max. KB CPM in € Full-size banner 468x60 40 30.00 04 Leaderboard 728x90 40 40.00 Skyscraper 120x600 40 45.00 Medium rectangle 300x250 40 55.00 Special ad formats Format Size in pixels Max. KB CPM in € Video 468x60 40 30.00 728x90 40 40.00 120x600 40 45.00 300x250 40 55.00 Expandable Medium Rectangle 300x250/650x346 40 55.00 Volume discounts > € 50,000 5% > € 100,000 15% > € 200,000 25%
  • 6. XING Media Data – DACH Region Display options on XING Targeting (for basic members only) XING homepage Gender Profile pages Age Search results Country/Region Messages Job level OpenSocial applications Industry Company Profiles overview Groups overview Logout page 05 Contact information Our marketing agency Adconion will be happy to assist you further: Adconion GmbH Lindwurmstrasse 114 80337 Munich Germany Tel.: +49 89 78 01 78 0 exklusiv@adconion.com
  • 7. XING Media Data – DACH Region Best Offers Do you have a special offer you want to make available to XING members? If so, then become a partner in our “Best Offers” advantage program. XING will market your products and/or services in an exclusive context, promoting them in the XING newsletter and on the XING platform. You can also target your products and/or services at a select group of users, choosing whether to display your offer by country and or type of member (Premium Member vs. Basic Member). Page views per month 400,000 Average clicks on a Best 2,500* Offers offer per month* Average click rate 70% (from Best Offers on partner microsite) * Depending on the attractiveness of the offer, promotion, etc. Source: All data collated by XING AG itself in August 2009 A price comparison Assuming a click rate of 0.1%, 2.5 million AdImpressions would have to be purchased to generate 2,500 clicks through banner advertising. 06 Placement S Package M Package L Package XL Package Best Offers placement 1x integration in Best Offers newsletter Weekly XING newsletter, 1 week Top Offer placement, 1 week Duration 3 months 3 months 6 months 12 months Price (net) € 12,000 € 13,500 € 18,500 € 32,000
  • 8. XING Media Data – DACH Region Additional promotional activities Placement Duration Price Top Offer 1 week € 1,500 Weekly XING newsletter 1 week € 10,000 Banner advertising package 1 week € 2,500 Make offer available to Basic Members. 1 month upon request Weekly XING newsletter* Best Offers newsletter* Large readership generates a high level of traffic. Strong marketing channel with high opening and click rates. Subscribers in DACH More than 3 mill. Subscribers in DACH more than 38,000 Opening rate 36% on average Opening rate more than 33% Click rate 25% on average Click rate more than 18% Mailing approx. every 6 weeks 07 Subscribers per country Germany 2,571,317 Subscribers per country Austria 280,800 Germany 32,805 Switzerland 237,203 Austria 3,494 Source: All data collated by XING AG itself in June 2009 Switzerland 1,070 *Newsletter integration only possible in conjunction with Best Offers Source: All data collated by XING AG itself in June 2009 *Newsletter integration only possible in conjunction with Best Offers Contact information XING AG Gaensemarkt 43 20354 Hamburg Germany Tel.: +49 40 41 91 31 784 www.xing.com bestoffers@xing.com