This document is a resume for Xiaomeng Yan, who has a Master's degree in Business and Bachelor's degree in Language and Culture. She currently works as a Market Analyst for Shanxi Investment Group Co., ltd. Her responsibilities include conducting market research, competitive analysis, business planning, and presenting results. She has strong English, Mandarin, and Japanese language skills.

1. ATTRIBUTES
can-doattitude
flexibility
TeamWork
meticulousness
criticalthinking
languages
english
国 语
にほんご
XIAOMENG YAN
CONTACTS
My Photographic Work
in
m
O
https://cn.linkedin.com/in/xiaomengyan
cc.xiaomeng.yan@gmail.com
+86 155 340 65678
Professional Working Proficiency
native
limitedWorking Proficiency
IELTS7.5
JLPT-n2
2012-2013
The University of Queensland
Master of Business
2007-2011
The University of Science & Technology
Beijing
Bachelor of Language & Culture
EDUCATION
2014-Present
Shanxi Investment Group Co.,ltd
Market Analyst
e Pre-project Research on Cultural Bonded Zone,
Shanxi
- Identified customer outcomes, defined competitive
objectives, activities and resources.
- Researched on five forces, calculated market size,
workexperience
M A R K E T I N G A N A LYS T
workingto deadlines

2. identified market life cycle stage and market growth
rate, did competitive analysis.
- Cooperated with planning and designing company,
worked on concept development of the zone.
- Worked closely with government officers on draft-
ing the business plan of the zone.
- Presented research results to the company’s
Board Chairman.
e “广誉远” Photography Competition 2014 &
“赞合唱” Chorus Competition
- Wechat Admin Platform and website strategy:
closely worked with the digital media development
team on designing and enhancing digital media fea-
tures, maximizing user experience and increasing
user engagement.
- Video advertisement creation: With kinetic typog-
raphy designed video advertisement for the cho-
rus competition. Designed vintage setting, touching
narrative and composition, as official advertisement
posted on the WeChat Admin Platform for the pho-
tography competition.
- Marketing literature strategy: managed third party
vendor in creating distinctive icon sets, wrote and
designed marketing literature with InDesign.
- Social media strategy: managed the platform, cre-
ated daily posts, engaged with users, analyzed key
performance metrics, and reports faults.
e XX scenic spot company M&A Project
- Visualized due diligence report (DDR) with Excel
and Adobe InDesign.
- Drafted Feasibility Study Report: consulted in-
dustry specialists and financial experts, researched
macro environemnt with PESTEL model, analyzed
the spot’s markets, conducted competitor analysis,
studied financial reports and operational system of
the acquired company, estimated buyout number,
presented to CEO.
- Drafted and proofread cooperative agreements.
- Based on DDR, analyzed the acquired corporation’s
assets, presented the analytical results with Excel.
- Analyzed contracts signed between the acquired
corporation and third parties, listed all terms with
potential negative impact on the company I am
serving.
- Kept track with the approval process of the proj-
ect from SASAC, Shanxi(山西省国资委), prepared
supplementary material.
- Compared ticket sales and tourist numbers of past
interests
years, analyzed fluctuation of the numbers, types of
visitors, sales of rush season and off season.
- Assisted project manager with business negotia-
tion meeting.
e Proposed 13th Five-Year Strategic Planning for the
company:
- Analyzed macro environment with PESTEL model
- Conducted Porter’s 5 Forces Model Analysis
- Identified Key Success Factors
- Analyzed Industry Life Cycle Pattern
- Identified organizational capabilities and resources.
- Analyzed Value Chain Model
e Business Model Study Report
- Held seminar, interviewed the Board Chairman of
Luoyang Tourism Investment Company, discussed
about effective business models in tourism industry.
- Systematically summarized and presented report
in a treelike structure.
2013
State Library of Queensland
Customer Service Volunteer
e Introduced visitors to various IPAD and X-box
games based on their age, gender and personal
preference. Helped them to familiarize with the
games.
Professionalskills
SQL
SPSS
SAS
excel
id
ae