X2TV allows users to overlay interactive content like text, images and links onto videos to enhance engagement across multiple screens. This includes smartphones, tablets, smart TVs and websites. Overlays are synchronized to the video and clickable items can link to additional information or social media pages. A simple drag-and-drop tool allows non-technical users to create immersive video layers and activate social sharing. An example campaign for Armani saw a fashion video on Conde Nast drive engagement through customized overlays.

1. REACTIVE VIDEOS
& SECOND SCREEN
ENGAGEMENT ON ANY SCREEN
X2TV – Service Overview!
CONFIDENTIAL & PROPRIETARY - X2TV INC AND X2TV SRL ARE PART OF THE BEEWEEB SPA GROUP - SAN FRANCISCO, ROME, LONDON - INFO@X2.TV!

2. X2TV…!
As# a# spin(off# from# Beeweeb,# an# Italian# so6ware# design# company# focused# on#
convergent# and# mobile# applica=ons,# X2TV# has# inherited# 10# years# of# experience# in#
building#mobile#and#online#entertainment#solu=ons.#
#
With#X2TV#you#can#overlay#key#Calls#to#Ac=on#while#the#video#is#playing#to#maximize#
the#social#TV#viewing#experience#and#to#drive#viral#growth.#
…On Any Screen!
Google#TV#and# Web#Sites#&#
Smart#TVs# Facebook#pages#
Smartphones#&#Tablets#
iOS#&#Android#

3. Content Immersion!
Any Video
Your Video! Stream!
Synchronized
TEXT and dynamic! with Video!
HTML5 content!
Link Icons to any
Content Type!
X2TV CONTENT LAYER! In Full Screen!

4. Seamless Social Engagement!
Update user’s !
Your Video! Facebook timeline!
Turn any click
in a Facebook!
action!
X2TV SOCIAL LAYER!
Link to any content type and
auto share on Facebook !

5. X2TV Videos Will…!
1. Increase reach, engagement and CTR to specific content, web sites,
and social media accounts.!
2. Create social engagement on second-screen devices even in full-
screen mode.!
3. Strengthen immersion and live participation for entertainment TV and
radio shows.!

6. Easy Production Tool!
Drag and drop interface to
add layers of content to
Video and Audio !
Add content immersion layers and social-activate links.!
Enrich on-demand videos or live push to X2TV, Facebook and Twitter.!

7. Condé Nast / Armani. Cast Study!
Armani Campaign on Condé Nast web site. One million unique users. !
!
Overlaid and synchronized custom icons, text and images to qualify
Armani’s message and to add key calls to action along the video.!
Video Overlays!
Custom clickable icons!
Custom creativity overlaid
on the video !

8. Video Overlays!
To additional information!
To custom Web Pages!
Open in a pop-up!
To the Website!
To the Facebook Page!

9. User Activity is Replicated on Facebook!
Easily enable any icon to perform multiple Facebook actions while
redirecting to the actual content.!
Facebook Enabled!
1. Authenticate User!
2. Perform Facebook Action!
3. Redirect to any content !
Authenticate, Post, Like, Join Event, Add Note, Comments, Update Timeline!
!
Watch A Sample Video - http://bit.ly/My9l7P !