SlideShare a Scribd company logo
Moral Narratives Around the
Vaccination Debate on Facebook
Mariano Gastón Beiró, Jacopo D'Ignazi, Maria Florencia Prado, Victoria Perez Bustos,
Kyriaki Kalimeri
Which moral narratives are prioritised by
vaccine supporters and which by hesitants?
Care/Harm: virtues of caring and compassion.
Fairness/Chea
ti
ng: unfair treatment, inequality, no
ti
ons of jus
ti
ce.
Loyalty/Betrayal: obliga
ti
ons of group membership, loyalty, vigilance against
betrayal.
Authority/Subversion: social order, obliga
ti
ons of hierarchical rela
ti
onships
such as obedience, respect
Purity/Degrada
ti
on: physical and spiritual contagion,
virtues of chas
ti
ty, wholesomeness and control of desires.
Liberty/Oppression: feelings of reactance and resentment people feel toward
those who dominate them and restrict their liberty
Moral Foundations Theory
Data Collection
Vocal Minority
Hesitant post are
fewer (almost half)
but generated
double the volume
of comments.
Period: 2012 - 2019
Manual Annotation
of ~5.000 comments
.78 Cohen Kappa
AV: Umbrella term for Hesitancy
Methods
Relevance Classi
fi
er
basic NLP preprocessing
Glove Embeddings
Entity Recognition TagMe
bidirectional LSTM
Dropout & 10fold cross validation
Moral Classi
fi
er
basic NLP preprocessing
Glove Embeddings
bidirectional LSTM
Dropout & 5fold cross validation
Stance Classification
Reported metrics are average AUROC
Moral Classification
Presence
Liberty is the most
performant
Value
Authority is the the most
stable one
Loyalty prediction improves
Reported metrics are average AUROC
Moral Narratives
Prioritise:
Liberty - Freedom of Choice
Purity - Holistic Therapies
“It will take a massive class action lawsuit against big pharma
AND Congress to stop the forced vaccinating.”
“None of my children is vaccinated and I only use homeopathy for our
health. It is very di
ffi
cult for me to trust conventional medicine”
Higher Trust in Authorities
More concerned about protecting others
“I have worked in school nursing for 15 years. We DO NOT bully anyone.
We educate on state guidelines as well as available exemptions.”
Take Home Message
Understanding view points help bridge societal polarisation
Generalisable approach to any kind of textual data
Insights on a wide range of social phenomena
Reach out!
Kyriaki Kalimeri
kyriaki.kalimeri@isi.it
@KyriakiKalimeri
Moral Narratives Around the
Vaccination Debate on Facebook
Mariano Gastón Beiró, Jacopo D'Ignazi, Maria Florencia Prado, Victoria Perez Bustos, Kyriaki Kalimeri

More Related Content

Similar to WWW23.pdf

Dr Liz Brosnan: Voices from the Margin / Psychiatric Hegemony - Mental Health...
Dr Liz Brosnan: Voices from the Margin / Psychiatric Hegemony - Mental Health...Dr Liz Brosnan: Voices from the Margin / Psychiatric Hegemony - Mental Health...
Dr Liz Brosnan: Voices from the Margin / Psychiatric Hegemony - Mental Health...
Darius Whelan
 
2002 learning from latino families afta research conference
2002 learning from latino families afta research conference2002 learning from latino families afta research conference
2002 learning from latino families afta research conference
National Research Center for Integrated Natural Disaster Management (CIGIDEN)
 
Ethics.ppt
Ethics.pptEthics.ppt
Ethics.ppt
PapuKumarNaik1
 
Ethics.ppt
Ethics.pptEthics.ppt
Ethics.ppt
Shibubaby6
 
Bioethics & technology
Bioethics & technologyBioethics & technology
Bioethics & technology
The Women University Multan
 
Medical ethics and public health (2)
Medical ethics and public health (2)Medical ethics and public health (2)
Medical ethics and public health (2)
Dr. Dharmendra Gahwai
 
W11
W11W11
Paraphilia and sexual dysfunction
Paraphilia and sexual dysfunctionParaphilia and sexual dysfunction
Paraphilia and sexual dysfunction
Demetrios Peratsakis, LPC ACS
 
Essay On Dignity
Essay On DignityEssay On Dignity
Essay On Dignity
Papers Writing Service
 
HXR 2016: Sustainable Design -Jen Briselli, James Christie, Mad*Pow
HXR 2016: Sustainable Design -Jen Briselli, James Christie, Mad*PowHXR 2016: Sustainable Design -Jen Briselli, James Christie, Mad*Pow
HXR 2016: Sustainable Design -Jen Briselli, James Christie, Mad*Pow
HxRefactored
 
Unconscious Bias: From Awareness to Action (.ppt)
Unconscious Bias: From Awareness to Action (.ppt)Unconscious Bias: From Awareness to Action (.ppt)
Unconscious Bias: From Awareness to Action (.ppt)
Rotary International
 
lecture 5.pptx
lecture 5.pptxlecture 5.pptx
lecture 5.pptx
aidamohamed12
 
Ethics in psychiatry
Ethics  in  psychiatryEthics  in  psychiatry
Ethics in psychiatry
RTK
 

Similar to WWW23.pdf (13)

Dr Liz Brosnan: Voices from the Margin / Psychiatric Hegemony - Mental Health...
Dr Liz Brosnan: Voices from the Margin / Psychiatric Hegemony - Mental Health...Dr Liz Brosnan: Voices from the Margin / Psychiatric Hegemony - Mental Health...
Dr Liz Brosnan: Voices from the Margin / Psychiatric Hegemony - Mental Health...
 
2002 learning from latino families afta research conference
2002 learning from latino families afta research conference2002 learning from latino families afta research conference
2002 learning from latino families afta research conference
 
Ethics.ppt
Ethics.pptEthics.ppt
Ethics.ppt
 
Ethics.ppt
Ethics.pptEthics.ppt
Ethics.ppt
 
Bioethics & technology
Bioethics & technologyBioethics & technology
Bioethics & technology
 
Medical ethics and public health (2)
Medical ethics and public health (2)Medical ethics and public health (2)
Medical ethics and public health (2)
 
W11
W11W11
W11
 
Paraphilia and sexual dysfunction
Paraphilia and sexual dysfunctionParaphilia and sexual dysfunction
Paraphilia and sexual dysfunction
 
Essay On Dignity
Essay On DignityEssay On Dignity
Essay On Dignity
 
HXR 2016: Sustainable Design -Jen Briselli, James Christie, Mad*Pow
HXR 2016: Sustainable Design -Jen Briselli, James Christie, Mad*PowHXR 2016: Sustainable Design -Jen Briselli, James Christie, Mad*Pow
HXR 2016: Sustainable Design -Jen Briselli, James Christie, Mad*Pow
 
Unconscious Bias: From Awareness to Action (.ppt)
Unconscious Bias: From Awareness to Action (.ppt)Unconscious Bias: From Awareness to Action (.ppt)
Unconscious Bias: From Awareness to Action (.ppt)
 
lecture 5.pptx
lecture 5.pptxlecture 5.pptx
lecture 5.pptx
 
Ethics in psychiatry
Ethics  in  psychiatryEthics  in  psychiatry
Ethics in psychiatry
 

Recently uploaded

The binding of cosmological structures by massless topological defects
The binding of cosmological structures by massless topological defectsThe binding of cosmological structures by massless topological defects
The binding of cosmological structures by massless topological defects
Sérgio Sacani
 
Topic: SICKLE CELL DISEASE IN CHILDREN-3.pdf
Topic: SICKLE CELL DISEASE IN CHILDREN-3.pdfTopic: SICKLE CELL DISEASE IN CHILDREN-3.pdf
Topic: SICKLE CELL DISEASE IN CHILDREN-3.pdf
TinyAnderson
 
3D Hybrid PIC simulation of the plasma expansion (ISSS-14)
3D Hybrid PIC simulation of the plasma expansion (ISSS-14)3D Hybrid PIC simulation of the plasma expansion (ISSS-14)
3D Hybrid PIC simulation of the plasma expansion (ISSS-14)
David Osipyan
 
20240520 Planning a Circuit Simulator in JavaScript.pptx
20240520 Planning a Circuit Simulator in JavaScript.pptx20240520 Planning a Circuit Simulator in JavaScript.pptx
20240520 Planning a Circuit Simulator in JavaScript.pptx
Sharon Liu
 
Shallowest Oil Discovery of Turkiye.pptx
Shallowest Oil Discovery of Turkiye.pptxShallowest Oil Discovery of Turkiye.pptx
Shallowest Oil Discovery of Turkiye.pptx
Gokturk Mehmet Dilci
 
Travis Hills' Endeavors in Minnesota: Fostering Environmental and Economic Pr...
Travis Hills' Endeavors in Minnesota: Fostering Environmental and Economic Pr...Travis Hills' Endeavors in Minnesota: Fostering Environmental and Economic Pr...
Travis Hills' Endeavors in Minnesota: Fostering Environmental and Economic Pr...
Travis Hills MN
 
The debris of the ‘last major merger’ is dynamically young
The debris of the ‘last major merger’ is dynamically youngThe debris of the ‘last major merger’ is dynamically young
The debris of the ‘last major merger’ is dynamically young
Sérgio Sacani
 
Randomised Optimisation Algorithms in DAPHNE
Randomised Optimisation Algorithms in DAPHNERandomised Optimisation Algorithms in DAPHNE
Randomised Optimisation Algorithms in DAPHNE
University of Maribor
 
Deep Software Variability and Frictionless Reproducibility
Deep Software Variability and Frictionless ReproducibilityDeep Software Variability and Frictionless Reproducibility
Deep Software Variability and Frictionless Reproducibility
University of Rennes, INSA Rennes, Inria/IRISA, CNRS
 
molar-distalization in orthodontics-seminar.pptx
molar-distalization in orthodontics-seminar.pptxmolar-distalization in orthodontics-seminar.pptx
molar-distalization in orthodontics-seminar.pptx
Anagha Prasad
 
8.Isolation of pure cultures and preservation of cultures.pdf
8.Isolation of pure cultures and preservation of cultures.pdf8.Isolation of pure cultures and preservation of cultures.pdf
8.Isolation of pure cultures and preservation of cultures.pdf
by6843629
 
Immersive Learning That Works: Research Grounding and Paths Forward
Immersive Learning That Works: Research Grounding and Paths ForwardImmersive Learning That Works: Research Grounding and Paths Forward
Immersive Learning That Works: Research Grounding and Paths Forward
Leonel Morgado
 
Thornton ESPP slides UK WW Network 4_6_24.pdf
Thornton ESPP slides UK WW Network 4_6_24.pdfThornton ESPP slides UK WW Network 4_6_24.pdf
Thornton ESPP slides UK WW Network 4_6_24.pdf
European Sustainable Phosphorus Platform
 
Sharlene Leurig - Enabling Onsite Water Use with Net Zero Water
Sharlene Leurig - Enabling Onsite Water Use with Net Zero WaterSharlene Leurig - Enabling Onsite Water Use with Net Zero Water
Sharlene Leurig - Enabling Onsite Water Use with Net Zero Water
Texas Alliance of Groundwater Districts
 
Phenomics assisted breeding in crop improvement
Phenomics assisted breeding in crop improvementPhenomics assisted breeding in crop improvement
Phenomics assisted breeding in crop improvement
IshaGoswami9
 
Medical Orthopedic PowerPoint Templates.pptx
Medical Orthopedic PowerPoint Templates.pptxMedical Orthopedic PowerPoint Templates.pptx
Medical Orthopedic PowerPoint Templates.pptx
terusbelajar5
 
Describing and Interpreting an Immersive Learning Case with the Immersion Cub...
Describing and Interpreting an Immersive Learning Case with the Immersion Cub...Describing and Interpreting an Immersive Learning Case with the Immersion Cub...
Describing and Interpreting an Immersive Learning Case with the Immersion Cub...
Leonel Morgado
 
如何办理(uvic毕业证书)维多利亚大学毕业证本科学位证书原版一模一样
如何办理(uvic毕业证书)维多利亚大学毕业证本科学位证书原版一模一样如何办理(uvic毕业证书)维多利亚大学毕业证本科学位证书原版一模一样
如何办理(uvic毕业证书)维多利亚大学毕业证本科学位证书原版一模一样
yqqaatn0
 
Eukaryotic Transcription Presentation.pptx
Eukaryotic Transcription Presentation.pptxEukaryotic Transcription Presentation.pptx
Eukaryotic Transcription Presentation.pptx
RitabrataSarkar3
 
EWOCS-I: The catalog of X-ray sources in Westerlund 1 from the Extended Weste...
EWOCS-I: The catalog of X-ray sources in Westerlund 1 from the Extended Weste...EWOCS-I: The catalog of X-ray sources in Westerlund 1 from the Extended Weste...
EWOCS-I: The catalog of X-ray sources in Westerlund 1 from the Extended Weste...
Sérgio Sacani
 

Recently uploaded (20)

The binding of cosmological structures by massless topological defects
The binding of cosmological structures by massless topological defectsThe binding of cosmological structures by massless topological defects
The binding of cosmological structures by massless topological defects
 
Topic: SICKLE CELL DISEASE IN CHILDREN-3.pdf
Topic: SICKLE CELL DISEASE IN CHILDREN-3.pdfTopic: SICKLE CELL DISEASE IN CHILDREN-3.pdf
Topic: SICKLE CELL DISEASE IN CHILDREN-3.pdf
 
3D Hybrid PIC simulation of the plasma expansion (ISSS-14)
3D Hybrid PIC simulation of the plasma expansion (ISSS-14)3D Hybrid PIC simulation of the plasma expansion (ISSS-14)
3D Hybrid PIC simulation of the plasma expansion (ISSS-14)
 
20240520 Planning a Circuit Simulator in JavaScript.pptx
20240520 Planning a Circuit Simulator in JavaScript.pptx20240520 Planning a Circuit Simulator in JavaScript.pptx
20240520 Planning a Circuit Simulator in JavaScript.pptx
 
Shallowest Oil Discovery of Turkiye.pptx
Shallowest Oil Discovery of Turkiye.pptxShallowest Oil Discovery of Turkiye.pptx
Shallowest Oil Discovery of Turkiye.pptx
 
Travis Hills' Endeavors in Minnesota: Fostering Environmental and Economic Pr...
Travis Hills' Endeavors in Minnesota: Fostering Environmental and Economic Pr...Travis Hills' Endeavors in Minnesota: Fostering Environmental and Economic Pr...
Travis Hills' Endeavors in Minnesota: Fostering Environmental and Economic Pr...
 
The debris of the ‘last major merger’ is dynamically young
The debris of the ‘last major merger’ is dynamically youngThe debris of the ‘last major merger’ is dynamically young
The debris of the ‘last major merger’ is dynamically young
 
Randomised Optimisation Algorithms in DAPHNE
Randomised Optimisation Algorithms in DAPHNERandomised Optimisation Algorithms in DAPHNE
Randomised Optimisation Algorithms in DAPHNE
 
Deep Software Variability and Frictionless Reproducibility
Deep Software Variability and Frictionless ReproducibilityDeep Software Variability and Frictionless Reproducibility
Deep Software Variability and Frictionless Reproducibility
 
molar-distalization in orthodontics-seminar.pptx
molar-distalization in orthodontics-seminar.pptxmolar-distalization in orthodontics-seminar.pptx
molar-distalization in orthodontics-seminar.pptx
 
8.Isolation of pure cultures and preservation of cultures.pdf
8.Isolation of pure cultures and preservation of cultures.pdf8.Isolation of pure cultures and preservation of cultures.pdf
8.Isolation of pure cultures and preservation of cultures.pdf
 
Immersive Learning That Works: Research Grounding and Paths Forward
Immersive Learning That Works: Research Grounding and Paths ForwardImmersive Learning That Works: Research Grounding and Paths Forward
Immersive Learning That Works: Research Grounding and Paths Forward
 
Thornton ESPP slides UK WW Network 4_6_24.pdf
Thornton ESPP slides UK WW Network 4_6_24.pdfThornton ESPP slides UK WW Network 4_6_24.pdf
Thornton ESPP slides UK WW Network 4_6_24.pdf
 
Sharlene Leurig - Enabling Onsite Water Use with Net Zero Water
Sharlene Leurig - Enabling Onsite Water Use with Net Zero WaterSharlene Leurig - Enabling Onsite Water Use with Net Zero Water
Sharlene Leurig - Enabling Onsite Water Use with Net Zero Water
 
Phenomics assisted breeding in crop improvement
Phenomics assisted breeding in crop improvementPhenomics assisted breeding in crop improvement
Phenomics assisted breeding in crop improvement
 
Medical Orthopedic PowerPoint Templates.pptx
Medical Orthopedic PowerPoint Templates.pptxMedical Orthopedic PowerPoint Templates.pptx
Medical Orthopedic PowerPoint Templates.pptx
 
Describing and Interpreting an Immersive Learning Case with the Immersion Cub...
Describing and Interpreting an Immersive Learning Case with the Immersion Cub...Describing and Interpreting an Immersive Learning Case with the Immersion Cub...
Describing and Interpreting an Immersive Learning Case with the Immersion Cub...
 
如何办理(uvic毕业证书)维多利亚大学毕业证本科学位证书原版一模一样
如何办理(uvic毕业证书)维多利亚大学毕业证本科学位证书原版一模一样如何办理(uvic毕业证书)维多利亚大学毕业证本科学位证书原版一模一样
如何办理(uvic毕业证书)维多利亚大学毕业证本科学位证书原版一模一样
 
Eukaryotic Transcription Presentation.pptx
Eukaryotic Transcription Presentation.pptxEukaryotic Transcription Presentation.pptx
Eukaryotic Transcription Presentation.pptx
 
EWOCS-I: The catalog of X-ray sources in Westerlund 1 from the Extended Weste...
EWOCS-I: The catalog of X-ray sources in Westerlund 1 from the Extended Weste...EWOCS-I: The catalog of X-ray sources in Westerlund 1 from the Extended Weste...
EWOCS-I: The catalog of X-ray sources in Westerlund 1 from the Extended Weste...
 

WWW23.pdf

  • 1. Moral Narratives Around the Vaccination Debate on Facebook Mariano Gastón Beiró, Jacopo D'Ignazi, Maria Florencia Prado, Victoria Perez Bustos, Kyriaki Kalimeri
  • 2.
  • 3. Which moral narratives are prioritised by vaccine supporters and which by hesitants?
  • 4. Care/Harm: virtues of caring and compassion. Fairness/Chea ti ng: unfair treatment, inequality, no ti ons of jus ti ce. Loyalty/Betrayal: obliga ti ons of group membership, loyalty, vigilance against betrayal. Authority/Subversion: social order, obliga ti ons of hierarchical rela ti onships such as obedience, respect Purity/Degrada ti on: physical and spiritual contagion, virtues of chas ti ty, wholesomeness and control of desires. Liberty/Oppression: feelings of reactance and resentment people feel toward those who dominate them and restrict their liberty Moral Foundations Theory
  • 5. Data Collection Vocal Minority Hesitant post are fewer (almost half) but generated double the volume of comments. Period: 2012 - 2019 Manual Annotation of ~5.000 comments .78 Cohen Kappa AV: Umbrella term for Hesitancy
  • 6. Methods Relevance Classi fi er basic NLP preprocessing Glove Embeddings Entity Recognition TagMe bidirectional LSTM Dropout & 10fold cross validation Moral Classi fi er basic NLP preprocessing Glove Embeddings bidirectional LSTM Dropout & 5fold cross validation
  • 8. Moral Classification Presence Liberty is the most performant Value Authority is the the most stable one Loyalty prediction improves Reported metrics are average AUROC
  • 9. Moral Narratives Prioritise: Liberty - Freedom of Choice Purity - Holistic Therapies “It will take a massive class action lawsuit against big pharma AND Congress to stop the forced vaccinating.” “None of my children is vaccinated and I only use homeopathy for our health. It is very di ffi cult for me to trust conventional medicine” Higher Trust in Authorities More concerned about protecting others “I have worked in school nursing for 15 years. We DO NOT bully anyone. We educate on state guidelines as well as available exemptions.”
  • 10. Take Home Message Understanding view points help bridge societal polarisation Generalisable approach to any kind of textual data Insights on a wide range of social phenomena
  • 11. Reach out! Kyriaki Kalimeri kyriaki.kalimeri@isi.it @KyriakiKalimeri Moral Narratives Around the Vaccination Debate on Facebook Mariano Gastón Beiró, Jacopo D'Ignazi, Maria Florencia Prado, Victoria Perez Bustos, Kyriaki Kalimeri