The document discusses tools and methods for long-term development of game products. It describes several games that were analyzed during research and development, including Seaport, a social game with over 20 million players, and Trainstation, a mobile game that underwent iterative testing and design. Community feedback from a prerelease of another game is also presented, highlighting suggestions for improvement.

1. Nástroje a metódy
Na dlhodobý rozvoj herných
produktov
12. 11. 2015, WUD SLOVAKIA 2015

6. SEAPORT
5 years old and still running
20+ million players
Over 250 updates
Facebook, iOS, Android, Web

7. SEAPORT
Analytics & Community Management

11. TRAINSTATION

12. TRAINSTATION

13. TRAINSTATION

15. MOBILE UI!

16. TRAINSTATION

18. Tap
areas:
iPhone5
vs
Trainsta8on
1136px
x
640px
@326PPI

19. Tap
areas:
iPhone5
vs
Trainsta8on
vs
other
games
1136px
x
640px
@326PPI

21. 1mm=12,4px
@
326PPI

22. Font
size
readability
for
iPhone5
1136px
x
640px
@326PPI

23. Font
size
readability
for
iPhone5
1136px
x
640px
@326PPI

25. 3 months later…!

28. TRAINSTATION

29. And tons of reading!
Wireframing & prototyping!
Balsamiq, proto.io, Photoshop, Paper&Pen…

30. SEAPORT

32. SEAPORT
Already 2 days old!
RELEASED: 10.11.2015

36. PRERELEASE!

41. Hello
everyone,
my
thoughts
about
the
game
so
far.
Last
week
I
didn't
really
play
much
because
it
was
honestly
a
bit
boring.
ATer
mondays
update
it
became
more
interes8ng.
I
played
every
day
a
few
hours
and
I'm
at
level
17
now.
At
first
you
can
play
constantly,
but
aTer
a
few
levels
the
wai8ng
8mes
are
a
bit
long
in
my
opinion.
It's
like
I'm
staring
at
the
game
thinking:
what
can
I
do
now
when
wai8ng
for
my
ships
to
return,
wai8ng
for
the
sawmill
(17
minutes
I
think?)
to
produce
wood,
wai8ng
for
my
fishers
(10
minutes)..
I'm
playing
TS
much
too
so
that
keeps
me
busy
while
wai8ng,
but
new
players
that
don't
play
TS
will
maybe
get
bored
fast.
But
maybe
that's
just
the
way
a
game
like
this
is
-­‐
wai8ng
8mes.
Also
I
realise
the
game
is
just
in
it's
trial
right
now,
so
I'll
have
to
take
the
wai8ng
8mes
for
granted.
-­‐
I'm
sure
it
will
get
be]er
with
every
update.
A
few
things
that
maybe
have
been
said
before
by
other
people,
but
I
felt
like
I
wanted
to
say:
-­‐Graphics
could
be
be]er.
I'm
not
saying
it's
bad,
but
some
things
looks
a
bit
'cheap'
(don't
know
what
other
word
I
could
use
to
explain
that..sorry)
right
now.
-­‐XP
gain
should
be
be]er
balanced.
For
example:
For
upgrading
my
workshop
to
level
6
I
have
to
spend
1500
gold,
1400
wood
and
270
stone.
For
upgrading
my
House
to
level
4
I
have
to
spend
700
gold,
800
wood
and
200
stone.
For
both
upgrades
I
receive
300
XP,
but
have
to
spend
much
more
materials
on
the
workshop
than
on
the
House.
-­‐A
cancel
bu]on
(2-­‐5
minutes)
on
sending
ships
should
be
great.
-­‐A
warning
when
you
are
about
to
spend
gems.
One
click
too
fast
and
your
gems
are
gone.
-­‐In
a
further
state
of
the
game,
when
we
have
maybe
20
or
more
ships,
a
overview
screen
like
the
Local/IT/Depot
slots
on
TS,
just
to
see
what
ships
I've
all
got,
would
be
great.
Also
being
able
to
see
how
long
it
takes
for
the
ship
to
come
back
will
be
good.
-­‐Last
week
fishing
was
too
hard
-­‐
it's
too
easy
now.
I
have
28.000
fish
now,
with
not
that
much
playhours.
I'm
sure
if
I
spend
a
lot
of
hours
I
will
get
100.000
fish
with
no
problem.
Maybe
rebalance
that
again.
-­‐The
rainforest
is
great
for
overnight
sending.
Send
your
boats
away
for
8
hours,
and
gain
a
lot
of
wood
when
waking
up.
One
bug
I've
experienced:
At
the
bo]em
leT
side
of
the
screen,
the
bu]on
above
the
buildings
bu]on,
I
keep
seeing
a
red
"1"
at
the
ships
bu]on,
but
I
don't
have
any
(new)
ships
to
buy.
Overall
I'm
enthusiast
about
this
game.
I
realise
it's
just
the
second
week
we're
playing,
so
I
think
we
can
expect
more
extensions
with
8me.
I'm
sure
I
will
keep
playing!
smile
emo8con
This
is
my
first
8me
that
I'm
tes8ng
a
game,
so
I'm
a
bit
unsure
what
I
go]a
say
about
the
game.
But
I've
tried
my
best!
wink
emo8con
smile
emo8con
If
you
have
any
ques8ons,
please
just
ask.

43. TOOLS SUMMARY

44. Research & testing!
Wireframing & prototyping!
Analytics!
Verifyapp, Silverback, Player Research…
A/B testing, event tracking, Infinario, Pixel Toolkit (PTK), Kibana…
Balsamiq, proto.io, Photoshop, Paper&Pen…
Community management!
Facebook fan page, facebook group, dedicated forum, friendship

45. Approach/Motto:
“Smarter everyday”

46. Sources used for TrainStation research:!
www.uxmatters.com - tons of reading
www.nngroup.com - tons of reading
www.cabotsolutions.com - fancy iPhone resolutions
Clash of Clans – hours and hours of gameplay

47. Martin Jurášek
mjurasek@pixelfederation.com
www.linkedin.com/in/jurasekmartin
Contact!