This document discusses exploring the risks of binge drinking beyond one's tolerance levels. It proposes collecting anonymous stories from people about embarrassing mistakes they made while intoxicated. These stories would be shared on a website and social media to demonstrate the risks of binge drinking to the audience. However, some content like videos of intoxicated people may breach ethics. The goal is to convey the risks of binge drinking strongly without actual footage of intoxicated individuals.

1. We will be exploring on the notion of risk that people take when they binge
drink beyond their tolerance levels.
Be Patient
Herald, Jun Hao Chia Project Name:
Sherilyn Lianne Rui Ping Wong
Lu Wang WTHhappend

2. Blog Facebook Page

6. • Collect these
stories people
• Share about the
embarrassing
mistakes that
they have made
while intoxicated
• Protect their
identity by giving
them a fictional
name so they can
remain
anonymous.

7. The Virtual Bottle
• Click On The “Virtual
Bottle”
• Submit your story
• Sent to our email
• Moderate the content

8. Two Problems
• Ethical issues
• Getting the right message across

9. Fictional Character
• People can follow.
• Demonstrate the risk of binge drinking by taking on the
risk himself.
• Status updates on Facebook.
• Pictures on the blog.
• Videos on YouTube.

10. Ethical Issues
• The footage we used had people’s faces in them
• Breach of ethics to post these videos of these people when they
are intoxicated over various online platforms
Risk
• The risks shown in the videos didn’t convey our message strongly enough.

11. Audio Recording – “Tales Of An Ex-
Mockumentary – “Bottle Neck” Alcoholic”
• Story of a girl who took the risk of binge drinking • An audio recording of an ex-alcoholic.
which had dire consequences. • Mentions that she uses a fictional name to
tell her bad experiences.

12. What Bottle Neck Is About?

13. Tales Of An Ex-Alcoholic
An audio recording of an ex-alcoholic who
shares with us her bad experiences with
alcohol.

14. In Summary
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5 6 7 8
Virtual
Bottle

15. NOT
Transmedia Artefact On Their Own
We plan to…
• Create a backstory for the character in the video
• A web series on her and other people around her who
have had experiences with drinking that have led to
dire consequences.
In addition…
• We will go out and collect more stories of people
having bad experiences with alcohol via audio
recordings.
• Publish on our website and updated on the
website’s Facebook page.