This document provides an overview of a university seminar on social media. It discusses the history of the internet and emergence of social media. It outlines that the seminar will cover topics like social media marketing, social customer relationship management, and social media monitoring tools. Students will work in groups of 3-4 on presentations and a joint paper of 30-40 pages due by January 27th. The contact information is provided for the professor Nina Grabowski and assistant Wolfgang Reinhardt.

1. +
Social Media
Zeitvertreib und
Stalking Tool?
Uni Augsburg, Digitale Medien
WS 2011/2012
Nina Grabowski
in collaboration with Wolfgang Reinhardt

2.  ARPANET
Back to the future

3.  Web 1.o
Web what?!

4.  Web 2.o
Web what?!

5.  Semantic Web
Web what?!

6. So what?

7. Social Media

8. Social Media - Why care?

9. Social Media for Business

10. Social Media for Business

11. Social Media Monitoring (SMM)

12. SMM - Why?

13. SMM - Why?

14. SMM - Why?

15. Our semiar
Goals:

16. Our seminar
Implementation:

17. Our seminar
Hashtag:
#smms11

18. Our seminar  Social Media Marketing
 Social CRM
 Social Media Monitoring / Tools
Topics:  Social Media Monitoring Case
Study
 Log File Analysis
 Web Mining
 Your ideas

19. Our seminar  Gruppen, je 3-4 Personen
 Referate am 27.1. und 3.2.
 Hausarbeit, gemeinsam
verfasst, ca. 30-40 Seiten,
Course Deadline 27.1.
assessment:
 Anrechnung: 4LP, Modul T2a/b

20. Next Steps

21. Contact
Nina Grabowski @sywot
Skype: sywot1
nina@redchili.de
in collaboration with
Wolfgang Reinhardt @wollepb