Preliminary slides for Friday

1. +
Social Media
Zeitvertreib und
Stalking Tool?
Uni Augsburg, Digitale Medien
WS 2011/2012
Nina Grabowski
in collaboration with Wolfgang Reinhardt

2.  ARPANET
Back to the future

3.  Web 1.o
Web what?!

4.  Web 2.o
Web what?!

5.  Semantic Web
Web what?!

6. So what?

7. Social Media

8. Social Media - Why care?

9. Social Media for Business

10. Social Media for Business

11. Social Media Monitoring (SMM)

12. SMM - Why?

13. SMM - Why?

14. SMM - Why?

15. Our semiar
Goals:

16. Our seminar
Implementation:

17. Our seminar
Hashtag:
#smms11

18. Our seminar  Social Media Marketing
 Social CRM
 Social Media Monitoring / Tools
Topics:  Social Media Monitoring Case
Study
 Log File Analysis
 Web Mining
 Your ideas

19. Our seminar  Gruppen, je 3-4 Personen
 Referate am 27.1. und 3.2.
 Hausarbeit, gemeinsam
verfasst, ca. 30-40 Seiten,
Course Deadline 27.1.
assessment:
 Anrechnung: 4LP, Modul T2a/b

20. Next Steps

21. Contact
Nina Grabowski @sywot
Skype: sywot1
nina@redchili.de
in collaboration with
Wolfgang Reinhardt @wollepb