Promo Development

1. This material is the proprietary and confidential information of Lowe’s Companies, Inc. Your use and reference will be governed by Lowe’s Code of Business Conduct and Ethics and you are expressly prohibited from copying,
sharing, or distributing the material or any strategy, plan, data, drawing or information embodied herein without the written authorization of the Chief Customer Officer.
PROMOS
USER PERSONAS
BASED ON SURVEY FEEDBACK
April 9, 2020

2. Confidential | Lowe’s Confidential and Proprietary Information. All rights reserved. See cover page for details.
Persona Survey
2
Our objective was to create user personas for user types that affect promotions
across their lifecycle.
We used a survey as the discovery method to help us accomplish our goal based on
time mandates and quarantine constraints.
Invitations for the user persona survey were sent on Friday, March 27 to 30
recipients. The survey was closed the following Friday.

3. Confidential | Lowe’s Confidential and Proprietary Information. All rights reserved. See cover page for details.
Survey Responses Overview
3
Responses
12 100%
Completion rate
40%
Response rate Average time to complete
15:23

4. Confidential | Lowe’s Confidential and Proprietary Information. All rights reserved. See cover page for details.
4

5. Confidential | Lowe’s Confidential and Proprietary Information. All rights reserved. See cover page for details.
5

6. Confidential | Lowe’s Confidential and Proprietary Information. All rights reserved. See cover page for details.
6

7. Confidential | Lowe’s Confidential and Proprietary Information. All rights reserved. See cover page for details.
7

8. Confidential | Lowe’s Confidential and Proprietary Information. All rights reserved. See cover page for details.
8

9. Confidential | Lowe’s Confidential and Proprietary Information. All rights reserved. See cover page for details.
9

10. Confidential | Lowe’s Confidential and Proprietary Information. All rights reserved. See cover page for details.
10

11. Confidential | Lowe’s Confidential and Proprietary Information. All rights reserved. See cover page for details.
The Team
11
Shaun Atkinson | UX Manager
Jean Cox | Content Strategist
Nhan ‘Nate’ Nguyen | UX Designer
Steve Summersett | UX Architect

12. Confidential | Lowe’s Confidential and Proprietary Information. All rights reserved. See cover page for details.
Appendix
12
Link to the survey.

13. Confidential | Lowe’s Confidential and Proprietary Information. All rights reserved. See cover page for details.
THANK YOU.
13