This is a compilation of screenshots of Apple Store iPad 2 prices from 35 countries. This is the lowest configuration of iPad 2.

1. Prices of iPad 2 in 35 Countries
Prepared by
Prof. Ashwin Malshe
ESSEC Business School, Paris-Singapore
Friday, December 30, 2011
Saturday, December 31, 11

2. Disclaimer
The entire exercise is just for educational purpose. No
commercial gains are sought.
All the screenshots are from Apple Inc.’s websites. All
the trademarks, copyrights, etc. belong to them.
The prices are collected on December 30, 2011. The
iPad 2 has the least possible configuration.
The currency conversion to USD was done using
Google’s currency converter. The accuracy is
guaranteed by neither Google nor me.
Saturday, December 31, 11

3. Learning Objectives &
Observations
How taxes, duties, etc. play a role in pricing
Standardization of Apple’s Websites across the world
Even in Europe the prices vary a lot
The US is one of the cheapest countries to buy iPad 2
In China and Brazil, where iPad 2 is manufactured, the
prices are higher than that in the USA
Saturday, December 31, 11

4. Australia
US$ 589
Saturday, December 31, 11

5. Austria
US$ 620
Saturday, December 31, 11

6. Belgium
US$ 620
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7. Brazil
US$ 884
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8. Canada
US$ 508
Saturday, December 31, 11

9. China
US$ 586
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10. Denmark
US$ 644
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11. Finland
US$ 620
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12. France
US$ 633
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13. Germany
US$ 620
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14. Hong Kong
US$ 500 (No Tax)
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15. India
US$ 556
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16. Indonesia
US$ 517
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17. Ireland
US$ 620
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18. Italy
US$ 626
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19. Japan
US$ 579
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20. Luxembourg
US$ 589
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21. Mexico
US$ 502
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22. Malaysia
US$ 473
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23. Netherlands
US$ 620
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24. Norway
US$ 649
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25. New Zealand
US$ 618
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26. Philippines
US$ 548
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27. Portugal
US$ 620
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28. South Korea
US$ 552
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29. Singapore
US$ 514 (Inclusive of 7% GST)
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30. Spain
US$ 620
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31. Sweden
US$ 638
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32. Switzerland
US$ 531
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33. Taiwan
US$ 512
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34. Thailand
US$ 501
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35. UAE
US$ 571
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36. UK
US$ 618
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37. USA
US$ 499
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38. Vietnam
US$ 562
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