World’s Most Versatile Business Leaders Making a Difference, 2024

Ryan
www.worldsleaders.com
Niddel
Nurturing Entrepreneurial Spirit
CEO
World's Most Versatile
Making a Difference, 2024
BUSINESS
LEADERS
Vol. 05 | Issue 04 | May 2024

World's Most Versatile Business
Leaders Making a Difference, 2024
A leader's responsibility in a successful company is to
ensure that a diverse group of individuals in various roles
are working toward the same goal. Since members of
organizations come from all origins, age ranges, and
cultural and skill sets, and because they are at varying
stages of development and competition, there is no one
perfect way to lead.
Different leadership theories need to be used in different
sorts of demanding and sometimes complicated
organizational environments. A transformational leadership
style may be very helpful and is often required during times
of transition. Though they aren't always happy, these
inspiring leaders are fascinating and motivate their
followers to do better things. They inspire individuals to
take on exciting, difficult initiatives with enthusiasm and
uniqueness by fostering a sense of community.
There is no one-size-fits-all leadership technique at a time
when individuals are so different from one another.
Outstanding leaders must be flexible enough to work with a
variety of personalities, ages, and cultural backgrounds in
order to bring their team together around a shared goal.
World's Leaders newest release of " World's Most Versatile
Business Leaders Making a Difference, 2024" showcases
business leaders who have made remarkable strides towards
creating higher performing cultures inside the current
frameworks and always coming up with fresh ideas. The
cover features Ryan Niddel, the CEO of MIT45 Inc. who
embarked on his entrepreneurial journey at the tender age
of ten, kickstarting a lawn-mowing business to fulfill a
desire for a new pair of Jordans. This early venture laid the
foundation for his future endeavors and instilled in him a
strong work ethic and entrepreneurial spirit.
Throughout his journey, Ryan acknowledges the significant
role of mentors and supporters in shaping his path. He
attributes his achievements not to being 'self-made' but to
the invaluable guidance and support of those around him.
Transitioning from affiliate manager to consultant, Ryan
eventually found his way to MIT45, where he now leads as
CEO and equity partner.
Ryan's approach to business is rooted in tenacity, humility,
and a relentless commitment to progress. He recognizes that
every phase of a business presents unique challenges and
opportunities and focuses on fostering an environment
where his team can thrive. This ethos of adaptability and
empowerment permeates MIT45's culture, driving
innovation and success.
Also, while you flip through the pages, don't forget to read
the articles created by our in-house editorial staff and
industry experts.
Redening Leadership
Have a lovely read!

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CREDIT PAGE
May 2024

Nurturing Entrepreneurial Spirit
08
Cover
Story
Ryan Niddel

Bayo Adedeji
Dr. Nuttanai Anuntarumporn
Maria Militsopoulou
Sandra Yonter
Rudee Bertie
Roland Stähli
Gina Farmer
Mr. Rahul Kumar
Audrey Daumain
54
50
46
40
36
32
26
22
18

Ryan
Niddel
Nurturing
Entrepreneurial
Spirit
COVER STORY
08 | May 2024

Niddel, the CEO of MIT45 Inc., embarked on his
entrepreneurial journey at the tender age of ten,
kickstarting a lawn-mowing business to fulfill a
desire for a new pair of Jordans. This early venture
laid the foundation for his future endeavors and
instilled in him a strong work ethic and
entrepreneurial spirit.
Throughout his journey, Ryan acknowledges the
significant role of mentors and supporters in
shaping his path. He attributes his achievements not
to being 'self-made' but to the invaluable guidance
and support of those around him. Transitioning
from affiliate manager to consultant, Ryan
eventually found his way to MIT45, where he now
leads as CEO and equity partner.
Ryan's approach to business is rooted in tenacity,
humility, and a relentless commitment to progress.
He recognizes that every phase of a business
presents unique challenges and opportunities and
focuses on fostering an environment where his team
can thrive. This ethos of adaptability and
empowerment permeates MIT45's culture, driving
innovation and success.
Outside of work, Ryan prioritizes personal growth,
cherishes family moments, and embraces an active
lifestyle. He believes in maintaining a perpetual
learning mindset, viewing it as a hallmark of top
achievers. This commitment to continuous
improvement not only sharpens his skills but also
allows him to balance work and personal life
effectively.
Ryan
worldsleaders.com | 11

Unparalleled Success
Ryan highlights that MIT45 is the
pioneering kratom company
responsible for formulating kratom
extracts, including the highly
acclaimed MIT45 (formerly MIT45
Gold), which has sold an impressive
35 million bottles to date. As they
forge ahead, their vision is clear: to
become the leading brand in
delivering the highest-quality kratom
to billions of people worldwide, all
while adhering to ethical practices.
This commitment entails purifying
their extracts three times over,
advocating for government
regulation, and collaborating with the
American Kratom Association
(AKA) to challenge and dispel
negative perceptions and stereotypes
surrounding kratom.
Focus on Impact and Serving
Others
Ryan ﬁrmly believes in the
importance of humility and
continuous learning. He actively
seeks out individuals who have
achieved the level of success he
aspires to and learns from their
experiences and challenges. He
recognizes that true success lies not
in personal accolades but in the
impact he can have on others' lives.
12 | May 2024

In terms of societal
improvement, Ryan prioritizes
investing in people and serving
them. He has shifted his focus
from personal legacy to
providing tangible value to
others, particularly those who
look up to him as a leader or
advisor. For Ryan, success is
measured by the positive impact
he can make on individuals'
lives.
For aspiring leaders, Ryan advises
starting with a foundational
understanding of psychology.
Recognizing the complexity of human
behavior and thought processes is
essential for effective leadership.
Constantly challenging one's beliefs and
remaining open to learning are key traits
for successful leadership.
Regarding kratom, Ryan aims to
improve education and awareness
surrounding the plant, advocate for
responsible regulation, and contribute to
destigmatizing natural remedies for
health and wellness. He believes in
promoting a balanced and informed
perspective on kratom to ensure its safe
and responsible use.
Guiding Strategic Direction
As CEO, Ryan's responsibilities
encompass guiding the strategic
direction of the company, nurturing
team development, and ensuring
operational excellence. His motivation
as a business growth specialist stems
from witnessing the transformative
effects of strategic planning and
execution. He finds fulfillment in
helping companies achieve their
objectives, overcome obstacles, and
thrive in a dynamic marketplace.
Ryan's daily routine reflects his
commitment to driving business growth.
It begins with a thorough analysis of
market trends and identification of
growth opportunities. Clear objectives

are set for himself and his team, aligning
with the company's vision.
Collaboration with stakeholders is key in
developing effective strategies tailored to
meet these objectives.
Throughout the day, Ryan continuously
evaluates progress against targets and
monitors key performance indicators. He
remains agile, making necessary adjustments
to keep the company on track towards its
desired outcomes. Regular meetings with
department heads provide guidance and
support, ensuring initiatives are aligned with
growth objectives.
Staying updated with industry best practices
is integral to Ryan's routine. He invests time
in continuous learning, whether through
attending conferences, networking events, or
conducting research and analysis. This
commitment to ongoing education enables
him to stay ahead of industry trends and
drive innovation within the company.
The happiest part of Ryan's routine is
witnessing the impact of their work on
customers' lives and the growth of the team.
Seeing tangible results and knowing that
their efforts are making a difference is a
source of immense satisfaction. Ryan strives
to inspire excellence among team members
while fostering a culture of innovation and
success within the organization.
Strong Work Ethic
When hiring a new team member, Ryan
prioritizes several key qualities to ensure
they are the right fit for the company and its
objectives. These qualities include:
Ÿ Strong Work Ethic: Candidates who
demonstrate dedication, reliability, and
the ability to meet deadlines are essential
for maintaining productivity and
achieving goals.
Ÿ Adaptability: In today's fast-paced
business environment, candidates who
can quickly learn new skills, pivot when
necessary, and navigate unforeseen
challenges are invaluable assets to the
team.
Ÿ Team Player Mindset: Collaboration and
teamwork are fundamental to success in
any organization. Candidates who
possess a mindset focused on supporting
their colleagues and working towards
common goals are highly sought after.
Ÿ Excellent Communication Skills:
Effective communication is essential for
successful collaboration, problem-
solving, and achieving alignment within
the team. Candidates who can articulate
their ideas clearly and listen actively are
valuable contributors to the team
dynamic.
Ÿ Problem-Solving Abilities: The ability to
identify challenges, analyze situations,
and develop innovative solutions is
critical for driving progress and
overcoming obstacles in the workplace.
Ÿ Positive Attitude: A positive attitude not
only fosters a supportive and
encouraging work environment but also
impacts productivity, morale, and overall
team dynamics.
Ÿ Continuous Learner Mentality: In a
rapidly evolving business landscape,
candidates who demonstrate a
14 | May 2024

Ÿ commitment to ongoing learning and professional
development are better equipped to adapt to change
and contribute to the company's long-term success.
By prioritizing these qualities during the hiring
process, Ryan ensures that new team members are
well-equipped to contribute to the company's goals,
collaborate effectively with colleagues, and thrive in
their roles.
Creating Global Employment Opportunities
Ryan outlines a strategic vision for MIT45 and the
kratom industry, emphasizing key observations and
future directions. He notes a significant industry shift
towards standardization and regulatory scrutiny, driven
by advancements in technology enabling improved
extraction processes and quality control measures.
MIT45's decision to acquire an established direct-to-
consumer brand is highlighted as a successful risk that
has expanded market presence. Looking ahead, MIT45
envisions significant industry changes within five
years, aiming to position itself as a leader in regulatory
compliance, quality, and product consistency. With
over 20% of the US population aware of kratom's
benefits, MIT45 plans to dominate the market and
expand into various distribution channels, including
international markets, creating employment
opportunities globally. This strategic vision
underscores MIT45's ambition to lead through
innovation and compliance, ultimately reaching
millions with its high-quality kratom products.
Becoming a Household Name
Ryan emphasizes that MIT45 is setting the gold
standard within the industry. He envisions MIT45
becoming a household name in the future, recognized
by consumers even if they are unfamiliar with kratom.
Their strategy involves expanding into new markets
while upholding their unwavering commitment to
quality and regulatory compliance. MIT45 is poised to
enter and dominate multiple new categories, including
fitness stores, greengrocers, and other mass-market
outlets.
The key differentiator lies in MIT45's brand equity.
They are cultivating a brand that fosters strong
customer loyalty, encouraging long-term relationships
rather than short-lived transactions. Already, they are
seeing data that supports this approach.

Transforming the Travel
Industry with Innovation and
Customer-Centric Solutions
22 | May 2024

With a background in Big Data,
Business Intelligence, and financial
management, Bayo Adedeji
possesses strong analytical skills,
communication abilities, and
leadership qualities. Bayo, as the
Group Chief Executive Officer of
Wakanow, brings a wealth of
business experiences spanning
continents and diverse sectors.
Prior to joining Wakanow.com, Bayo
held significant roles in banking,
semiconductor, and retail industries,
including prominent positions at
Walmart, Petsmart, and Amazon. As
a finance leader, he played a pivotal
role in managing finances for multi-
billion-dollar enterprises,
demonstrating his expertise in
financial planning and management.
During his tenure at Amazon.com,
Bayo served as a Senior Finance
leader, overseeing inbound and
inventory products for Fulfillment by
Amazon Worldwide, contributing to
the company's remarkable sales
growth.
Bayo holds an MBA in Finance from
Clark Atlanta University, USA,
complemented by a B.Sc. in
Demography and Statistics from
Obafemi Awolowo University, in
Nigeria's South-West. His
entrepreneurial spirit is evident
through successful ventures like
Wave Beach, Dundu Nation, and
Wave Beach Theme Park.
Known as "Bayo Lion," he is
admired for his tenacity, exceptional
people management skills, and
empathetic leadership approach.
Bayo's leadership style embodies
strategic vision, financial acumen,
and a commitment to nurturing a
positive organizational culture
conducive to growth and success.
The Company
At Wakanow.com, Africa's premier
travel technology company, the team
is dedicated to offering seamless,
convenient, and reliable travel
solutions for customers, ensuring
unforgettable experiences wherever
they go. From flight and hotel
bookings to visa assistance and
holiday packages, the company's
comprehensive services cover every
aspect of the travel journey.
The team prioritizes safety and peace
of mind during travel, providing
robust travel insurance options and
airport transfer services through
Wakanow Rides for smooth
transitions between destinations.
What sets them apart are the quality
of support from a dedicated 24/7
customer service team, unique value
propositions, such as Price Watch for
securing the best deals and Pay Small
Small (PSS) to spread travel
expenses over time, benefiting both
travelers and travel service providers.
Wakanow.com's Business Travel
services cater to corporate clients,
offering streamlined booking tools,
affiliate programs, and white label
technology for independent
aggregators. Additionally, the
company's diversified business
portfolio includes subsidiaries like
Kalabash54.com, the fintech arm
providing innovative financial
solutions, and OnBurd.com,
dedicated to curating unique travel
experiences for young and
adventurous travelers.
From to cultural
adventure tours
exchanges, OnBurd offers
personalized packages designed to
inspire and entertain, resonating with
the next generation of travelers. At
Wakanow.com, they are more than
just a travel company; they are
trusted partners committed to
delivering exceptional travel
experiences and solutions.
Travel Revolution
Wakanow.com has left an indelible
mark on the travel industry,
consistently exceeding customer
expectations and setting new
standards for excellence. According
to Bayo, the company's innovative
approach to travel technology and
unwavering focus on customer
satisfaction have made a significant
impact on the industry.
A cornerstone of Wakanow's
influence is its commitment to
offering comprehensive and
affordable travel solutions. By
providing a seamless platform for
booking flights, hotels, holiday
packages, and ancillary services like
visa assistance and travel insurance,
the company has simplified the travel
experience and eliminated the hassle
of dealing with multiple vendors.
The company's utilization of
technology to enhance the customer
experience has been pivotal in
driving industry-wide innovation.
Features like Price Watch empower
customers to monitor fluctuations in
prices and secure the best deals,
while initiatives such as Pay Small
Small (PSS) make travel more
accessible with flexible payment
options.

Militsopoulou
Maria
“With a life journey
resembling a sci-ﬁ
movie she testiﬁes, “Yes,
there are natural-born
leaders and they can
sense it from the very
beginning of their lives”
36 | May 2024

Reflecting upon her professional journey, Maria
established a formidable presence in the tech industry
as the founder and CEO/CVO of YouDream Consulting.
This future-oriented company not only supports an
international TECH HUB of specialized IT professionals
but also collaborates with multinational tech
enterprises, contributing significantly to the global
technological landscape. Transitioning into the digital
era, naturally, she took on the role of Ambassadress,
with a dedicated mission to attract and unite more
women towards technology.
Aligned with her brain cognitive functions as an ENTJ,
she has demonstrated a lifelong inclination towards
envisioning the future, driven by the goal of creating an
innovative ecosystem for the greater good. Actively
participating in future-directed teams, she has been
instrumental in implementing innovative projects,
showcasing her commitment to advancing technology.
Throughout her career, she has taken on diverse roles,
including serving as a Project Coordinator for major
Telecommunication Organizations and other
prominent institutions across Europe. Even though her
initial career pursuit diverged, her exposure to
mentoring in various business sectors became a
defining moment leading her to discover her true
calling, coaching and mentoring. Her path was carved
from her deep understanding of human behavior, the
innate inclination towards positivity, and her
remarkable talent for connecting the dots, combined
with an early fascination for Jungian Archetypes
profiling, which served as the cornerstone of her
leadership journey.
Beyond her tech endeavors, her passion for human
behavior and positive change has been a guiding force
throughout her career and personal journey. Rooted in
positive psychology, she has concentrated her efforts
on Inspirational Transformative Coaching, evolving
into Transcendent Mentoring. Her involvement in
organizations advocating for women empowerment
and human-to-human support, especially in the realm
of mental health, reflects her dedication to positive
transcendence leadership.
38 | May 2024

Currently serving as the Cyprus
Country Chair for the Humanity,
Technology & Innovation Wing,
under the umbrella of the Global
Organization G100 mission million,
she embraces a profound sense of
duty. Her mission involves uniting
women leaders across sectors and
generations under the collective
cause of women empowerment and
the advancement of the women's
economy through the SHEconomy
project. Additionally, she is
committed to fostering greater
inclusion of women in the dynamic
fields of technology and innovation,
further solidifying her position as a
leader and advocate for positive
change, expanding to a wider range
of human awareness.
Navigating a challenging course to
success
Maria's educational journey is as
impressive as her professional one.
The whole journey, far from linear,
has been like putting puzzle pieces
together, leading her to today's
success.
After finishing high school, a
misguided influence from her family
environment prompted her to
pursue a degree in Tourism
Business Management, a choice
that eventually revealed itself to
hold no personal interest for her in
pursuing further advancement.
Rather than accepting her fate, she
embraced it and chose a distinctive
road—one that would inspire and
uplift others.
This experience is one of the
reasons that ignited her passion for
creating an innovative ecosystem,
providing both parents, students
and especially underprivileged
women from the early years of
school with access to a conscious
career orientation.
This orientation will be determined
by both natural talents and
conscious choices reflecting the
kid's personality and
simultaneously, preparing the
parents through specialized
mentoring on how to support their
children's choices and inclinations.
Through her Business
Administration degree, she
embarked on her professional
journey at a young age, working for
prominent organizations. Starting
essentially from Scratch, she
evolved over the course of a decade,
serving in pivotal areas of
companies and had the chance to
build a robust business network.

Rahul
Rahul
Kumar
MR.
Crafting
Unforgettable
Moments

Under the leadership of Mr. Rahul Kumar, a
distinguished figure in the global wedding industry,
Vivaah Celebrations emerges as a renowned destination
wedding planning company based in the UAE. With a
remarkable portfolio spanning over 23 countries, Vivaah
Celebrations is synonymous with excellence, offering
bespoke wedding planning and management services to
clients worldwide.
Mr. Kumar's expertise extends beyond wedding
planning; he is recognized as an international speaker,
trainer, and advisor to tourism boards, shaping the
landscape of destination weddings globally. His vision
and dedication have positioned Vivaah Celebrations as a
trusted partner for couples seeking unparalleled wedding
experiences.
With a focus on exceeding client expectations, Vivaah
Celebrations delivers tailored solutions, from selecting
picturesque venues to coordinating top-tier vendors and
crafting unforgettable designs. Their commitment to
excellence ensures each celebration is meticulously
planned and flawlessly executed, leaving lasting
memories for clients and guests alike.
Driven by a passion for perfection and a dedication to
creating magical moments, Vivaah Celebrations
continues to redefine the standards of luxury wedding
planning, one celebration at a time.
Blueprint for Success in Work and Life
Over time, Mr. Kumar has mastered the art of balancing
work and life. He believes in dividing his day evenly
between work, fitness, and social activities. This
approach allows him to go to bed each night feeling
content, knowing he's fulfilled the day's responsibilities.
During work hours, Mr. Kumar is a focused businessman
who understands the importance of completing tasks,
meeting objectives, and delivering results. Leading by
example, he ensures his team learns by watching him
tackle tasks firsthand. He remains accessible for
guidance and support whenever his team needs it.
With an efficient team in place, Mr. Kumar finds himself
with ample time to brainstorm new concepts and
strategies to expand the brand locally and internationally.
Outside of work, he dedicates significant hours to his
fitness, engaging in activities like weight training,
swimming, boxing, and other sports to recharge after a
long day.
Also, Mr. Kumar is a social person who values
relationships. He spends time meeting people from both
professional and personal circles, nurturing connections
that enrich his life both personally and professionally.
42 | May 2024

Roland
Stähli
Leading the Way in
SME Digitization
46 | May 2024

Unique Approach to Corporate
Digitization
WebAccountPlus (Holding) AG differentiates
itself in the competitive market through its
holistic approach to corporate digitization.
The company offers an all-in-one package
that extends beyond accounting to address
various business requirements, including
CRM, multi-banking, expense management,
HR, asset management, analytics, strategy
tools, ESG rating, company valuation, and
more. The company provides customized
solutions regardless of a company's location,
size, or industry. It doesn't just offer IT
consulting; it provides a comprehensive
solution, which includes accounting services,
all in one package, making its offering
unique.
Since its establishment, WebAccountPlus
(Holding) AG has achieved significant
milestones, such as launching a
comprehensive corporate advisory platform,
successfully delivering fully digitized
solutions to clients, establishing key
partnerships, and expanding its services. The
company has developed a Digital Corporate
TM
Advisor that empowers clients to automate
their operations and make data-driven
decisions, transforming how SMEs address
their business needs.
Comprehensive Service Offerings
WebAccountPlus offers a wide range of
services that cater to various corporate needs.
These services include local accounting
systems, CRM, expense and invoice
management, multi-banking, cash
management, HR management, asset
management, analytics, strategy tools, ESG
ratings, company valuation, and industry
comparisons at local, regional, and global
levels. These services are combined into a
comprehensive package known as the Digital
TM
Corporate Advisor , which is available to
clients at a fixed monthly price. This
empowers clients with a complete view of
their company and provides fully digitized
solutions.
A Journey towards Digital Empowerment
Roland Stähli, as the leader of
WebAccountPlus, shared that the greatest risk
he has taken as a leader was the seven-year
journey to create WebAccountPlus without
external investment, allowing them to build
their solution exactly as they envisioned it. In
the next five years, the goals of
WebAccountPlus include expanding their
global presence through joint ventures and
collaborations, launching a credit brokerage
platform, and further developing their digital
ecosystem for SMEs. Their aim is to continue
empowering businesses to thrive in the digital
age while contributing to poverty reduction
and sustainability.
Commitment to Innovation and
Technology
Roland emphasizes WebAccountPlus'
commitment to remain at the forefront of
innovation and technology. The company's
open API financial platform enables seamless
integration of third-party solutions, providing
clients with an ecosystem of tools to enhance
their operations. This ecosystem harnesses
real-time data to facilitate decision-making
and lead generation for clients.
WebAccountPlus continually evolves its
platform to adapt to the latest technological
advancements, ensuring that it offers the most
up-to-date and efficient solutions.
WebAccountPlus places significant
importance on its partnerships with software
providers. These partnerships, formed with
various market leaders and key players, are
48 | May 2024

instrumental in the platform's success. They allow the
company to offer a broader range of integrated solutions
to clients, enhancing the functionality of the Digital
TM
Corporate Advisor . WebAccountPlus actively seeks
opportunities for collaboration and the seamless
integration of new systems.
Key Opportunities and Challenges
According to Roland, in the field of web and account
management, significant opportunities are emerging in
automation, real-time data analysis, and an increased
focus on sustainability and ESG (Environmental, Social,
and Governance) compliance. These are the key areas
that WebAccountPlus intends to address in the future
development of its platform. However, there are
challenges in adapting to rapidly changing regulatory
landscapes and the continuous evolution of technologies.
To tackle these challenges, the company plans to
maintain agility, invest in research and development, and
foster a culture of innovation within the organization.
This proactive approach will help WebAccountPlus stay
ahead of industry changes and continue to provide
valuable solutions to its clients.
Support for Sustainability Initiatives
Roland emphasizes that sustainability and corporate
social responsibility are integral to WebAccountPlus'
operations.

Rudee
Bertie
Revolutionizing
Crossborder eCommerce
Logistics Industry

A visionary and creative
thinker, Rudee Bertie refuses
to settle for mediocrity and
embraces challenges with vigor. As the Co-founder and
CEO of Customs Clearance Ltd (CCL), he has dedicated
his career to revolutionizing crossborder import/export
gateway eCommerce logistics. With over two decades of
experience in the field, Rudee's leadership has propelled
CCL to global recognition for its service excellence,
flexibility, responsiveness, and expertise. He prides himself
on his ability to listen attentively, delegate effectively,
motivate teams, and solve complex problems, consistently
pushing the boundaries to achieve optimal outcomes in
business.
Beyond the boardroom, Rudee finds fulfillment in family,
friendships, and giving back to his community. He is
passionate about supporting and encouraging others,
serving as a mentor and teacher to those in need. Grounded
in his roots, Rudee values authenticity and remains
connected to his origins, cherishing the journey that has
shaped him into the leader he is today.
Transitioning to New Creative Endeavors
Rudee's journey from humble beginnings in the
multicultural neighborhood of Chalvey, Slough, shaped his
determination and resilience. Growing up on a council
estate with three sisters, Rudee learned the value of hard
work and perseverance from an early age. His entry into
the world of international freight forwarding began as a
teenager when he embarked on an apprenticeship at
Meadows Airfreight in the mid-1980s. Despite being
unfamiliar with the industry, Rudee embraced the
challenge with enthusiasm, driven by his desire to excel
and seize new opportunities.
52 | May 2024

World’s Most Versatile Business Leaders Making a Difference, 2024

World’s Most Versatile Business Leaders Making a Difference, 2024

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