Informazione Solidarietà Affidabilità le parole chiave della Giornata Mondiale della Radio, quest’anno nella vita di milioni di persone. Potete sfogliare sotto lo spaccato di questo Media unico, con un focus sulle emittenti Rai in cui la centralità del contenuto è fondamentale — A voice for the voiceless is key “In times of crisis & emergency, radio can be a lifeline” said UN Sec Gen Ban Ki-moon. We believe it's true, how? A Media overview plus stories from Rai Radio. Stay with us.

1. NEWS FOR EVERYONE

2. CLEAR LANGUAGE 43.8
POLITICAL INDEPENDENCE 36.1
PROFESSIONAL RELATIONSHIP 32.8
ADHERENCE TO FACTS 31.7
RAPID NEWS UP-DATE 31.1
RICH IN-DEPTH ANALYSIS 25.3
ALL FEATURES ON RADIO!
THE MEDIA RELIABILITY
Media reliability factors (%)
Source: CENSIS 2015

3. IN THE MORNING RADIO IS
«NEWS FIRST OF ALL»
RADIO PROGRAMS
Source: CONME 2014, % data
/where
/when
/how
/what
/why
Bedroom, kitchen, bathroom
After awakening
Radio, tv, smartphone
News, music
Updating, interest, habit
60,4
33,0
6,6
News
Music
Other

4. FIRST OF ALL NEWS…
WHY?
68,9
62,7
51,8
I want to keep up-to-
date
I am interested in
It is an habit, a fixed
appointment
Source: CONME 2014, % data
Reasons of news consumption

5. BUT RADIO IS
ALL DAY LONG NEWS
Source: CONME 2014, radio weekday total audience
0
0,2
0,4
0,6
0,8
1
1,2
1,4
1,6
1,8
2
After
awakening
Outward
journey
mobility
In the morning During lunch in the
afternoon
Return journey
mobility
Before dinner During dinner After dinner Before sleeping
Millions
In-depth analysis
News
Daily consumption

6. NEWS IS A MISSION
FOR RAI RADIO
Source: CORPORATE REPUTATION 2015; Question: in this public service, how much do you think it isimportant to have rai broadcasts the following kind of
programs? And how much do you consider that Rai programming is satisfactory as concerns the same kind of programs?
SATISFACTION
RELEVANCE
NEWS , CURRENT AFFAIRS
AND IN-DEPTH ANALYSIS
6 874 5
6
8
5
7

7. THE RELATIONSHIP BETWEEN
RAI RADIO LISTENERS AND
NEWS
NEWS CULTURE AND
CURRENT AFFAIRS
Rai Radio usually listened programs
221 249
Source: EURISKO TSSP SNT 2015C
Conversion Index Reach Weekly RadioRai
IT IS IMPORTANT TO BE UP-TO-
DATE ABOUT WORLD EVENTS
114

8. OVER 3,000 hours yearly of
news and current affairs equal to
25% of the schedule
Source: Radio Rai 2014
RAI RADIO
BROADCASTS ON ITS 3
CHANNELS

9. RAI RADIO CHANNELS
PECULIARITY, BUT
NEWS IS EVERYWHERE
News 53
Entertainment 6
Culture 15
% of schedule on news
and current affairs
Source: Radio Rai 2014

10. CHANNEL
WEEKLY RADIO NEWS
NUMBER
WEEKLY REACH
227 10,000,000
56 6,000,000
28 2,000,000
311 13.000.000
A WIDE NEWS DIFFUSION
Source: Radiomonitor 1° half 2015

11. 18 hours daily of live news and in-depth
p r o g r a m s w i t h :
Radio newscst every half an hour
34 daily national editions
3 daily local editions
3 daily national and
international press reviews
and several in-depth analysis programs

12. R A D I O
A N C H ’ I O
Italy live. On the scene
correspondents, live
reports from all over
t h e w o r l d s t r e e t s
LA RADIO NE
P A R L A
Open line with the
listeners for complaints,
questions, warnings on
the hottest daily topics .
V O C I D E L
M A T T I N O
Deepening on current
international affairs
inquiring into social
trends and problems .
L ’ I N V I A T O
S P E C I A L E
Proposes reportage in
Italy and in the world
with on the scene
c o r r e s p o n d e n t s .
MORE LISTENED IN DEPTH ANALYSIS
A.A. 512,000 A.A. 366,000 A.A. 574,000 A.A. 483,000
Source: Radiomonitor 1° half 2015; Average Audience Quarter Hour

13. NEWS FOR EVERYONE