The document presents a workshop on accounting for startups, focusing on reading and interpreting balance sheets and profit & loss statements. It emphasizes the importance of accurate financial reporting for stakeholders and offers key performance indicators (KPIs) for assessing financial health. Additionally, it includes a section on future workshops and resources for further learning.

1. Finance for Startups
Accounting
Martin van Wunnik
Xavier Corman
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2. Sponsors
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3. Accounting as a management tool:
reading and interpreting Balance
Sheet and P&L Statement
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4. Workshop
• Balance Sheet
• Profit & Loss Statement
• Live Interpretation of public figures
• Q&A
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5. This presentation is available for free
www.slideshare.net/xaviercorman
www.slideshare.net/FinanceCoach24
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6. Who we are ?
Martin van Wunnik
Xavier Corman
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7. Accounting: notions
• Balance Sheet – Bilan – Balans
• Profit & Loss – Compte de résultat – Winst-en Verliesrekening
• Cash-flow – Trésorerie – Schatkist
• Financial Plan – Plan financier – Financieel Plan
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8. Obligation to publish
All companies have to publish their balance
sheet and profit & loss every year at the Belgian
National Bank (BNB/NBB)
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9. Who will read your B-S/P&L ?
• Suppliers
• Clients
• Competitors
• Creditors (Banks, investors)
• Rating agencies (Graydon, Dun&Bradstreet,
Coface, etc.)
• Fiscal administration
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11. ACCOUNTING
=
COMMUNICATION
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12. Principles
To gain confidence with your relations, your
figures must
Reflect the reality
Be constant from a year to another
Communicated on time
-> CHOOSE A GOOD ACCOUNTANT !
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15. Accounting: Balance Sheet
ACTIVE PASSIVE
Equity
(Capital+reserves)
KPI: Non Current Assets
LT Debts/ (Actifs Immobilisés)
Non Currents
Assets LT Debts
KPI:
Debt/Equity
KPI:
Current Assets
ST Debts/
(Actifs circulants) ST Debts
Currents Assets
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19. KPI
Debt/Equity 2010: EUR 7,2 M/EUR 6,6 M = 1,09
Debt/Equity 2009: EUR 7,7 M/EUR 6,8 M = 1,13
ST Debts/Current Assets 2010: EUR 0,5 M/EUR 9,2 M = 5 %
ST Debts/Current Assets 2009: EUR 0,5 M/EUR 10,4 M = 4,8 %
LT Debts/Non-Current Assets 2010: EUR 5,5 M/EUR 7,0 M = 78,5 %
LT Debts/Non-Current Assets 2009: EUR 5,2 M/EUR 6,7 M = 77 %
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20. Accounting: Profit & Loss (P&L)
COGS (Cost of Sales)
General Expenditures
Personnel Costs
Revenues (Sales…)
Depreciation
Financial cost
Profit
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21. GROSS MARGIN –
GENERAL
EXPENDITURES
PERSONNEL COSTS
DEPRECIATION
FIN. REVENUES
FINANCIAL COSTS
LOSS
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22. ICAB: some KPIs
• Turnover : not communicated
• Gross margin: EUR 63K (2010) from EUR 83 K (2009)
• EBITDA 2010: EUR -367 K + EUR 257 K = EUR -110 K
• EBITDA 2009: EUR -290 K + EUR 234 K = EUR – 166 K
• ROE 2010: negative
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23. Comparison
You have to compare figures with
Previous years
Competitors
Similar companies
Similar industries
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24. ORGANICAL
+ DECLINE
GROWTH
- BANKRUPCY RECOVERING
- +
EBITDA
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25. Next Workshops
Venue : ICAB (Brussels)
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26. Questions & Answers
Free download:
http://www.slideshare.net/xavierCorman
http://www.slideshare.net/FinanceCoach24
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