sharing ideas at the 2013 Happy Business To You event in Italy about how the cultural, environmental and business aspects are shaping the design of the workplace for the future. By Matiz Architecture & Design

1. Workplace as a Business Tool
Sara e Juan Matiz
MAD - Matiz Architecture & Design

2. MATIZ ARCHITECTURE & DESIGN,
A MULTIDISCIPLINARY 360 DEGREE
ARCHITECTURAL BRANDING AND
DESIGN AGENCY

3. DESIGN “IS” BUSINESS
Business visions and strategies. The workspace
as a critical tool for productivity
1
INTERNAL & EXTERNAL BRAND
COMMUNICATION ALIGNMENT
Technology’s impact on the physical and virtual
workspace, can you be social?
2
BUILDING THE THINKING ROOM
Designing inspiring, flexible and sustainable
workspaces
3

4. The ways in which
companies develop the
culture of collaboration
will become a significant
factor in attracting and
engaging top talent in the
21 century

5. work here ?
Inventionland office in Pittsburgh / The Cartoon Network office in Atlanta

7. 7 floors 7 concept
google as a trendsetter
Google office in Tel Aviv by Camenzind Evolution

8. not just dressing them
differently, but redefining
environments

9. with
vs.
or

10. Your value as an
employee will be
determined not only by
how well you perform
your job but also by how
much you contribute your
knowledge and ideas back
to the organization

12. what percentage of the
company can work
remotely? is there a loss
factor? how does this get
quantified in an overall
business strategy?

13. PROPOSED PLAN DEMO PLAN
7th floor
Alt 1
Alt 6
4
6
1
5
3
8
7
Alt 2
Alt 3
Alt 4
Alt 7
Alt 8
Alt 5 Hunter Douglas open cell clg. system, 24”x24” grid w/ 8”x8”
cells, in leu of open mtg. area wood/tectum clg.
($26,500)
$20,200
$9,500
($2,500)
($7,000)
($1,200)
Retain tel. rm. construction
Construct wall to create new meeting room
Install new I.T. millwork and furniture
Adjust office wall to create larger space
Remove glass transom from wall construction
All ctops in tel. rms., pantry and copy areas to be plastic laminate
Remove quiet room wall
COST SAVINGSREDUCED SCOPE ALT REDUCED SCOPE ALT

14. core
group
workspace
per
project
consultants
admin.
support
other
businesses
that support
or
partner
collaborators
and
commuters

15. MAD Selected Projects
STRAWBERRY FROG
New York - 2011
COLLABORATIVE ENVIRONMENT
FLEXIBILITY
VIBRANT + SUSTAINABLE

16. New York City Area Map
Strawberry Frog - Context

17. View of Madison Square Park
Strawberry Frog - View

18. Strawberry Frog - 60 Madison Avenue Lower Level Plan and Section

19. Work is a place
to collaborate,
exchange ideas,
and communicate
with colleagues and
clients

20. Strawberry Frog - Final stair design

21. Strawberry Frog - Stair connection and Informal meeting area

22. OLD
hOW MANY DESKS CAN I FIT ?
NEW
how can we create an
inspiring environment

23. Open Workstation Areas
Meeting Areas
12th Floor Penthouse
Open Workstation Areas
Meeting Areas
PENTHOUSE
12TH FLOOR
Collaborative Work Environments
Strawberry Frog - Space planning

24. Open Workstation Areas
Meeting Areas
NEW CONNECTING STAIR
PENTHOUSE
12TH FLOOR
Collaborative Work Environments

25. 42.25 ft2
(3.9 m
2
) per personTraditional Cubicle Seating Contemporary Bench Seating 20 ft2
(1.9 m
2
) per person
for 60 people:
2,535 ft2
(235.5 m
2
)
total
for 60 people:
1,200 ft2
(111.5 m
2
)
total
Traditional Cubicle Seating
VISUAL CONNECTION COMMUNICATION COLLABORATION
42.25 ft2
(3.9 m
2
) per personTraditional Cubicle Seating Contemporary Bench Seating 20 ft2
(1.9 m
2
) per person
for 60 people:
2,535 ft2
(235.5 m
2
)
total
for 60 people:
1,200 ft2
(111.5 m
2
)
total
Strawberry Frog - Space planning

26. Allows additional:
1,335 ft2
(124 m
2
)
of communal work
space
for 60 people:
2,535 ft2
(235.5 m
2
)
total
42.25 ft2
(3.9 m
2
) per personTraditional Cubicle Seating Contemporary Bench Seating 20 ft2
(1.9 m
2
) per person
Strawberry Frog - Space planning

27. opportunity ?
Strawberry Frog - Before photos

28. Strawberry Frog - Lower level, informal meeting areas

29. Strawberry Frog - Conference room

30. the days of the
conventional cubicle,
strict 9- 5 desk job, and
authoritative workspace
are rapidly becoming a
thing of the past

31. Strawberry Frog - Flexible workstation areas

32. PENTHOUSE
12TH FLOOR
Exterior Lighting Strategy
Exterior Lighting Plan Diagram
Day-Lighting Plan Diagram
Strawberry Frog - Daylight

33. Source: www.ledalite.com
4.5m
Daylight Sensing Strategy
Strawberry Frog - Daylight

34. Strawberry Frog - Collabrative studio area / Area: 12,000 SF

35. The healthy workspace
environment creates more
satisfied employees and
leads the organization
into profitability and
productivity

36. Strawberry Frog - Material palette and section

37. Strawberry Frog - Meeting areas

38. architecture is the will
of an epoch translated
into space
L.M. van der rohe

39. MAD Selected Projects
PLANNED PARENTHOOD
New York - 2012
NON-PROFIT BUDGET
MIXED EMPLOYEE BASE
FLEXIBLE GROWTH POTENTIAL

40. Planned Parenthood
Looking Southeast from workstation area
Planned Parenthood

41. Planned Parenthood - 8th Floor study

42. Planned Parenthood - Conference center scope of work

43. Planned Parenthood - Schematic design study

44. Planned Parenthood conceptual rendering
Folding Planes sketch
Circulation concept sketch
Planned Parenthood - Conceptual renderingPlanned Parenthood

45. Planned Parenthood
Sustainability Strategy - 8th Floor Renovation
Pantry and Lounge Wallcovering (Designtex)
20% Recycled Polyester,
10% Recycled Vinyl
Chair Rail (Richlite)
Made of 100% recycled paper
GREENGUARD Certified
White Board Paint (Idea Paint)
GREENGUARD Certified for indoor air
quality
Minimizes waste – an alternative to
buying a new whiteboard that would
ultimately end up in a landfill
Lighting
Reuse of existing, updated
with energy efficient bulbs
Countertops (IceStone)
Recycled glass with Cradle to Cradle certification
Offset 100% of energy used during manufacturing
with wind-power renewable energy certificates
Filing Cabinets
Repaint existing
Lounge Chair Fabric (Global)
32% Post-Industrial Recycled Polyester
18% Post-Consumer Recycled Polyester
Carpet (Interface FLOR)
79% total recycled content
31% post-consumer content
Pantry Flooring (Amtico)
Contains up to 32%
recycled content
Wall Base (Roppe)
Recyclable
Contains 10% natural rubber, a
renewable resource
Broom Chair (Design Within Reach)
Composite of discarded industrial materials:
75% reclaimed polypropylene;
15% reclaimed wood fiber
Generation Chairs (Knoll)
GREENGUARD Indoor Air Quality Certified
46% Recycled Content
Workstations (Knoll)
Reuse of existing
with upgrades
New Workstations (Global)
GREENGUARD Indoor
Air Quality Certified
Planned Parenthood

46. Planned Parenthood - Workstation area

47. Planned Parenthood - Meeting area

48. MAD Selected Projects
ETSY
Dumbo, Brooklyn (NY) - 2009
BRAND IDENTITY
HAND CRAFTED CONCEPT
USING THE SPACE AS A
COMMUNICATION DEVICE

49. ETSY— Before Photographs

50. ETSY - View of Manhattan bridge from Etsy office space

51. ETSY - Initial schematic designs

52. Department Relationships Daylight + Lines of Sight
Physical and Visual Relatinoships Informal Meeting Spaces + Circulation Corridors
ETSY - Diagrammatic studies

53. ETSY - “Greenway” conceptual rendering

54. ETSY - Reception area / Area: 10,350 sf­

55. ETSY - Private phone booth area

56. PEOPLE WILL NOT
WORK FOR YOU IF
YOU DON
,
T PROVIDE
THE RIGHT CONTEXT

57. ETSY - On brand workstations and material selection

58. ETSY - Open loft environment

59. THE WORKSPACE IN 2025 and
The MILLENNIAL generation
Is your workplace
attractive to your next
POTENTIAL EMPLOYEES ?

60. 2025
WHAT WILL THE WORKSPACE
WILL LOOK LIKE ?

62. SHIFTS FOR THE FUTURE OF THE WORKSPACE
TOOLS: technology
ENVIRONMENT: Office as a flexible space
AMENITIES: Flexible work schedule, mobile
work and fostering new social
networking marketing
CULTURE: Adaptable and open to changes

63. coffee
shop
BOSS

64. MATIZ ARCHITECTURE & DESIGN 1123 BROADWAY, NY WWW.MAD-NYC.COM
JUST A MULTIDISCIPLINARY ARCHITECTURE PLATFORM