2. As a result of Japanese control over the Pacific Ocean during WWII, this company's primary raw material supply was cut off. The company publicly admitted that the substitute was inferior and pulled off their product from the market. They ran a campaign that only showcased their wrapper and made a promise to return. Americans did remember the wrapper and the wartime loss of sales was quickly erased by a tremendous boost after the war. Name the company/product. #1
3. #2 This company determined its market share by measure the percentage of a person's appetite that was currently being filled with their product. Name the company/product.
4. #3 In 1995, this company switched to using an alphabetical name for their products after courts had disallowed trademarking of names containing numbers. Incidentally, the alphabetical name has its root in the Greek word for a number. Name the company/product?
5. #4 He excelled at billiards, played the saxophone & was the face of the brand. Studies showed that children knew him more than Mickey Mouse. And so the iconic campaign featuring him was ended in 10 years. Name the person and the brand he represented?
6. #5 Val Kilmer described one of his movies as a one-dimensional cartoon which sold a lot of ______?” Name the film and the product that fits in the blank.
