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THE NATIONAL THEATRE
Alexander Sanders
Hayden Gene Simmons
STRUCTURE
How its changed
The development of the piece has brought the idea to consist of a more
viable structure.
We have decided to break the project into four parts. Relating to the bases
of our goal of exploration and art in a virtual space.
This is key to attracting the user to take interest in finding the piece and also
To have them learn and take an interest in what to explore in the piece.
Start of Ad
Campaign
Entrance area
of the National
Theatre
Auditorium
Reception
Location
Sho
p
Restaurant
Learning
What’s On
Exhibitions Music
Productions
Show Reel
Reviews
Back Stage Tours
Banner
add/Pop-ups
Branch
BANNER ADS/POP-UPS
CONTINUED
CONTINUED
Research:
• More engaging/visually
stimulating
• For our banner add/pop-
up we plan to use
graphics/animations to
develop our tests to
engage our audience
more.
3:1 Rectangle
300x100
Leaderboard
728x90
Full Banner
468x60
Half Banner
234x60
Pop-Under
720x300
Half Page Ad
300x600
Wide
Skyscraper
160x600
Skyscraper
120x600
Square Pop-Up
250x250
Large Rectangle
336x280
Medium Rectangle
300x250
Vertical
Banner
120x240
Button 1
120x90
Button 2
120x60Micro Bar
88x31
Rectangle
180x150
Square
Button
125x125
Vertical
Rectangle
240x400
MOVEMENT
Types of Movement?
• Animation caused by user interaction, for example stop motion
Research
• Using the Drum Revolve of the Olivier Theatre to inspire and inform types of
movement and animation within our interactive ad campaign
CONTINUED
INFORMATION
Pop-ups
• When the user rolls-over or clicks an object to be informed on a particular subject
a pop-up will appear to display this information.
Working Progress 1 - NT

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Working Progress 1 - NT

  • 1. THE NATIONAL THEATRE Alexander Sanders Hayden Gene Simmons
  • 2. STRUCTURE How its changed The development of the piece has brought the idea to consist of a more viable structure. We have decided to break the project into four parts. Relating to the bases of our goal of exploration and art in a virtual space. This is key to attracting the user to take interest in finding the piece and also To have them learn and take an interest in what to explore in the piece.
  • 3. Start of Ad Campaign Entrance area of the National Theatre Auditorium Reception Location Sho p Restaurant Learning What’s On Exhibitions Music Productions Show Reel Reviews Back Stage Tours Banner add/Pop-ups Branch
  • 6. CONTINUED Research: • More engaging/visually stimulating • For our banner add/pop- up we plan to use graphics/animations to develop our tests to engage our audience more. 3:1 Rectangle 300x100 Leaderboard 728x90 Full Banner 468x60 Half Banner 234x60 Pop-Under 720x300 Half Page Ad 300x600 Wide Skyscraper 160x600 Skyscraper 120x600 Square Pop-Up 250x250 Large Rectangle 336x280 Medium Rectangle 300x250 Vertical Banner 120x240 Button 1 120x90 Button 2 120x60Micro Bar 88x31 Rectangle 180x150 Square Button 125x125 Vertical Rectangle 240x400
  • 7. MOVEMENT Types of Movement? • Animation caused by user interaction, for example stop motion
  • 8. Research • Using the Drum Revolve of the Olivier Theatre to inspire and inform types of movement and animation within our interactive ad campaign CONTINUED
  • 9. INFORMATION Pop-ups • When the user rolls-over or clicks an object to be informed on a particular subject a pop-up will appear to display this information.