The team's advertising campaign focused on raising awareness of Radford University's College of Business and Economics (COBE) to increase enrollments. Their goals were to boost the number of majors/minors in COBE and applications from students interested in business degrees. The campaign's tactics included social media ads, brochures, swag items, and visiting high schools to promote COBE's programs and new building amenities. It tracked the campaign's success and allocated three-quarters of the budget to advertising over a 12-month period using various channels.

1. Quinton, Taylor, Phil, Brandon, Kyle
Team Workaholics

2. • Our advertising campaign was
focused on creating awareness for
Radford University's College of
Business and Economics
• Increase the amount of majors and
minors enrolled in COBE.
• Increase the number applications
from students interested in
pursuing a degree from the College
of Business and Economics

3. -Lack of applications
-Better Programs
-Campus Expansion
-Location
-Update of Facilities
-Expansion
-Area Networking
-Increase in Students/Faculty
-Funding
-Job Opportunities
-Alumni Base
-Programs
-Affordability
-Campus Size/Student
Population
-Technology
-Accreditation
-Job Opportunities
-Facilities
-Space
SStregths
WWeaknesses
OOpportunites
TThreats
SWOT
Analysis

4. Primary
James Madison University
Virginia Commonwealth University
Old Dominion University
Secondary
Pre Nursing
Biology
Communications

5. This beautiful building features high luxury products and services that can
enhance your performance and skills are students of Radford University.
- Eight Minors and Majors offered at
the COBE building
- Scenic and relaxing auditorium-style
classrooms
- Trading Room
- Study Rooms
- Apple products, 3D printer, advisors
and professors offices available at
their office hours

6. “Your Mind, Our Knowledge,
Your Future”
• Represents the COBE vision
• COBE needs the students, students need the COBE

7. Increasing the number of business majors
and minors through the COBE can be
increased by advertising through
social media!
Such examples are such…
- Facebook
- Instagram
- Twitter
- Tumblr
Recruiters go around to high schools and
they can mention some of the important
majors and products that the COBE has to
offer!

8. - High School
Students
- Counselors within
high schools
- Students enrolled in
other colleges within
Radford University

9. AUG SEPT OCT NOV DEC JAN FEB MAR APR MAY JUN JUL
Spotify/Pandora
Mailing
COBE T-shirt
COBE Hat
COBE Visitor
Brochures
Sign-up
Social Media
Info Packet
COBE Display
Quest
Pre-Major Packets
All High School Students High School Juniors High School Seniors
Counselors Parents Internal Market 19

11. www.Radford.edu/COBE

12. • long-run goal of increasing applications to the
College of Business and Economics of Radford
University
• budget that only uses ¾ of the funds to advertise
and an accurate measure of advertising success.
• year-long audio ads placed in popular mobile music
apps and a campaign from the social media pages