WordPress Plugin and Theme Directories Don't Love Developers (WCEU)

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One of the reasons that explains WordPress success is its ecosystem – there’s plenty of plugin and theme developers that contribute to the project. Surprisingly, though, WordPress isn’t much fond of those developers. The Plugin and Theme Directories are great tools for users, because they can find what they need, review and comment on it, seek support… but it completely fails to help developers get some insights about what’s going on. How many people has seen my plugin? Do they look at it in the directory or within their WordPress installation? Which are the most-searched terms? Am I missing some important keyword to help users find my plugin? How well does my plugin position given a certain keyword? We can’t fail to give this information to developers, especially if they’re interested in making a living out of WordPress. Talk at WCEU2017: https://2017.europe.wordcamp.org/session/talk-wordpress-plugin-and-theme-directories-dont-love-developers/ Summary: https://neliosoftware.com/blog/improving-wordpress-plugin-and-theme-directories/

Software

Image by Andrew Branch
WORDPRESS
PLUGIN AND THEME
DIRECTORIES
LOVE
DEVELOPERS
don’t

MARIA
COOL & GEEK
Image by David Aguilera

USER POWER
REVIEWS & COMMENTS
Image from Bench Accounting

WE’RE ON TRACK
RIGHT TOOLS » RIGHT DECISIONS
Image by Braden Collum

BUT...
TWO SIDES TO EVERY STORY
Image by Ben White

NELIO
BARCELONA STARTUP
Image by Susan Yin

NELIO
REALITY CHECK
Image from rawpixel.com

Image by Andrew Collins
THE PROBLEM IN WORDPRESS
“NOT WHAT YOU THINK”
“NOTHING TO DO WITH CODE”
Chris Lema (2016)

THE PROBLEM IN WORDPRESS
“TONS OF LINES WITH NO FEEDBACK”
“WE’VE ALL BEEN FLYING BLIND”
Chris Lema (2016)
Image by Andrew Collins

WHO IS YOUR USER?
NO TOOLS » AD-HOC SOLUTIONS
Image by Saulo Mohana

MARKETPLACES
LOVE USERS AND DEVELOPERS
Image by Meh Vish

METRICS
ACQUISITION TO ENGAGEMENT
Image by Carlos Muza

METRICS
ACQUISITION TO ENGAGEMENT
Image by Carlos Muza
APP STORE VIEWS
APP UNITS
APP SALES
INSTALLATIONS
SESSIONS
ACTIVE DEVICES
ACTIVE LAST 30 DAYS
IN-APP PURCHASES

OUR DIRECTORIES
FROM NOTHING TO SOMETHING
Image from HBO

Image from HBO
OUR DIRECTORIES
FROM NOTHING TO SOMETHING
PLUGIN PAGE VIEWS
TAB SWITCHES
BOUNCE RATE
DETAILED DOWNLOADS
KEYWORDS

REALLY?
I THINK IT’S FEASIBLE
Image by Wayne Bishop

CAREFUL!
VANITY vs ACTIONABLE METRICS
Image by Brooke Gajdica

ENGAGEMENT
A GLANCE TO THE FUTURE
Image by Char Beck

ENGAGEMENT
A GLANCE TO THE FUTURE?
Image by Char Beck
FREEMIUS
by VOVA FELDMAN
OPT-IN ANALYTICS
PLATFORM METRICS
UNINSTALL POPUP INFO
USER EVENTS

FAIR PLAY
EXTERNAL vs NATIVE
Image by Vanessa Bumbeers

REMEMBER
WE NEED USEFUL INSIGHTS
Image by Patric Tomasso

DAVID AGUILERA
@davilera
Thanks!
Image by Patric Tomasso
REMEMBER
WE NEED USEFUL INSIGHTS

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WordPress Plugin and Theme Directories Don't Love Developers (WCEU)

1. Image by Andrew Branch WORDPRESS PLUGIN AND THEME DIRECTORIES LOVE DEVELOPERS don’t

2. MARIA COOL & GEEK Image by David Aguilera

3. USER POWER REVIEWS & COMMENTS Image from Bench Accounting

4. WE’RE ON TRACK RIGHT TOOLS » RIGHT DECISIONS Image by Braden Collum

5. BUT... TWO SIDES TO EVERY STORY Image by Ben White

6. NELIO BARCELONA STARTUP Image by Susan Yin

7. NELIO REALITY CHECK Image from rawpixel.com

8. Image by Andrew Collins THE PROBLEM IN WORDPRESS “NOT WHAT YOU THINK” “NOTHING TO DO WITH CODE” Chris Lema (2016)

9. THE PROBLEM IN WORDPRESS “TONS OF LINES WITH NO FEEDBACK” “WE’VE ALL BEEN FLYING BLIND” Chris Lema (2016) Image by Andrew Collins

10. WHO IS YOUR USER? NO TOOLS » AD-HOC SOLUTIONS Image by Saulo Mohana

11. MARKETPLACES LOVE USERS AND DEVELOPERS Image by Meh Vish

12. METRICS ACQUISITION TO ENGAGEMENT Image by Carlos Muza

13. METRICS ACQUISITION TO ENGAGEMENT Image by Carlos Muza APP STORE VIEWS APP UNITS APP SALES INSTALLATIONS SESSIONS ACTIVE DEVICES ACTIVE LAST 30 DAYS IN-APP PURCHASES

14. OUR DIRECTORIES FROM NOTHING TO SOMETHING Image from HBO

15. Image from HBO OUR DIRECTORIES FROM NOTHING TO SOMETHING PLUGIN PAGE VIEWS TAB SWITCHES BOUNCE RATE DETAILED DOWNLOADS KEYWORDS

16. REALLY? I THINK IT’S FEASIBLE Image by Wayne Bishop

17. CAREFUL! VANITY vs ACTIONABLE METRICS Image by Brooke Gajdica

18. ENGAGEMENT A GLANCE TO THE FUTURE Image by Char Beck

19. ENGAGEMENT A GLANCE TO THE FUTURE? Image by Char Beck FREEMIUS by VOVA FELDMAN OPT-IN ANALYTICS PLATFORM METRICS UNINSTALL POPUP INFO USER EVENTS

20. FAIR PLAY EXTERNAL vs NATIVE Image by Vanessa Bumbeers

21. REMEMBER WE NEED USEFUL INSIGHTS Image by Patric Tomasso

22. DAVID AGUILERA @davilera Thanks! Image by Patric Tomasso REMEMBER WE NEED USEFUL INSIGHTS

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