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Wednesday, October 30, 13
You are a business.

Wednesday, October 30, 13
A Gig

A Business

Temporary
Hanging Out
“Fun”
Passing Time

Reliable
Working
“Love”
Building

Wednesday, October 30, 13
The Perception

theoatmeal.com/comics/working_home

Wednesday, October 30, 13
Getting Legit

Wednesday, October 30, 13
Apply for a FEIN

irs.gov
Quick and free
Don’t give out your SSN
Use FEIN for all legal interactions

Wednesday, October 30, 13
Get a business license

Need to apply for city and county

Wednesday, October 30, 13
Get a separate bank account
Keep your church and state separated

Wednesday, October 30, 13
TN Sales & Use Tax

Register to prevent an audit
Filed quarterly even if no tax collected
Only applies for code on servers in TN
www.tn.gov/revenue

Wednesday, October 30, 13
What’s your structure?

Wednesday, October 30, 13
Sole
proprietor
Easier
Cheaper
More liability

Wednesday, October 30, 13

LLC
Harder to setup
More expensive
Less exposure
Contracts!!

Do not work without a contract in place

Wednesday, October 30, 13
Get a deposit

Do not work without
covering your costs
Half up-front is standard

Wednesday, October 30, 13
What’s Your Work Mode?

Wednesday, October 30, 13
Contract
Single project
Fixed duration
More billable hours
Depth

Wednesday, October 30, 13

Client-to-Client
Many projects
Variable duration
Less billable hours
Breadth
Service-based Project-based
Steady work
Difficult
scheduling
“Tickets”

Wednesday, October 30, 13

Irregular
Better
scheduling
“Projects”
What Should You Charge?

Wednesday, October 30, 13
Hourly

Fixed-cost

Hard to estimate
Interval billing
All time spent is
billed
Always held to
time standard

Easy to estimate
Start & finish billing
Not all time is
recovered
More freedom with
your time

Wednesday, October 30, 13
Use your hourly rate to position
yourself in the market, but quote jobs
on a fixed-cost basis to keep clients
from “running up the meter”.

Wednesday, October 30, 13
To determine your rate, estimate the
hours you’ll work in a week (~25 hours
billable) x 50 weeks. Be sure to
remember biz expenses and taxes will
take a good portion.
$50/hr = $62,500
$65/hr = $81,250

Wednesday, October 30, 13
Clients

Wednesday, October 30, 13
Plant Your Flag

Once you’ve determined your business
structure, plant your flag. Stick to it and
communicate what you do consistently.
This helps people refer clients to you.

Wednesday, October 30, 13
Find your niche.

Don’t chase everything. Be sure
projects fit your company. Refer
projects that don’t fit back to your
network (and they will return the favor).

Wednesday, October 30, 13
Always hone your client list

It’s natural for long-term clients to grow
in a different direction than your
company. Don’t hang on to a badfitting client out of nostalgia.

Wednesday, October 30, 13
Build your ecosystem
Grow your community
Attend meetups
Share with your peers
Contribute

Wednesday, October 30, 13
Pitfalls

Wednesday, October 30, 13
Self-employment taxes

Save at least 20% of every check for
taxes. This is the biggest pitfall... it’s
hard to remember when you get that
big check.

Wednesday, October 30, 13
Hire an accountant
It will pay for itself

Wednesday, October 30, 13
Use accounting software

It will pay for itself
Track your progress, rates and efficiency
Adjust your workflow or rates as needed

Wednesday, October 30, 13
Give clients a realistic
expectation of your time

They think their project is the only one
you have. Don’t be afraid to push back
and give them perspective on how
they fit in your schedule.

Wednesday, October 30, 13
Be honest

Be open about scheduling conflicts.
Life happens and good clients
understand.

Wednesday, October 30, 13
Enjoy your business!

Wednesday, October 30, 13
@sprclldr
kenneth@sprclldr.com

Wednesday, October 30, 13

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