Details for Worcestershire based businesses interested in becoming an exclusive sector sponsor of #WorcestershireHour on Twitter.

1. Sponsor/Partner Pack
2019/20
TM
TM
Worcestershire Enterprise Ltd
Keeping Business LOCAL since 2013

2. TM
Background
The #WorcestershireHour hashtag was founded on the 6th
May 2013 by Stuart Allen. What started as a few local
businesses networking on Twitter for one hour each
Monday evening has now become a social media
phenomenon with huge reach and influence.
#WorcestershireHour is the Twitter hub for Worcestershire
businesses, charities, event organisers and community
groups.
In 2018 the hashtag was used by 25,980 unique user
accounts and over 500,000 messages (original and
retweets) were generated. In the same year
#WorcestershireHour tweets landed in 19,800,000 Twitter
account timelines.
#WorcestershireHour now operates 365 days per year with
two ‘live hours’ per week (8pm Monday & 12pm
Wednesday). We have 20,600 mainly local followers.
In 2014 Worcestershire Enterprise Ltd was set up to handle
the commercial activities of #WorcestershireHour and the
business is run on social enterprise principles.
During 2014 the hashtag #WorcestershireHour and our
logo were fully registered as a trademark by the IPO.
Statistics from Union Metrics
(Tweet Reach App)

3. TM
Commercial
#WorcestershireHour is funded by a small group of key
Sponsors and Partners.
Sponsors pay a monthly fee (payable quarterly in advance)
and there is no long term contract.
Partners provide goods or services that we need to operate
the business and the value of such arrangements are equal
or more than the equivalent sponsorship rate.
#WorcestershireHour has one full time employee (formerly
long term NEET) and sponsorship covers his salary.
A small amount of additional revenue is raised through
running social media training courses and the two events
we run each year; The Worcestershire Festival of
Business and The Worcestershire Social Media
Awards.

4. Why Sponsor/Partner
#WorcestershireHour?
• To boost your sales
• We offer low cost, high value &
easily measurable results
• Only ONE business per sector
giving you exclusivity
• Gain ‘Official XYZ of
#WorcestershireHour’ status
• Prominent ‘home page’ logo
on our website with your links
and contact details
• We tweet messages on your
behalf from our
@WorcesterHour account
• Be seen to be actively
supporting our ‘Keep It Local’
initiative
“We get 12 to 15 good leads a
week through Twitter and
apart from recommendations it
is by far our best source of
new business.”
Darren Wilkins
City Signs
#WorcestershireHour partner since 2014

5. TM
#WorcestershireHour Statistics
In December 2013 we subscribed to a Twitter analytics tool
called TweetReach from a business called Union Metrics.
This costs $120 per month but the statistics and
infographics we get are far superior to any other platforms.
We now have continuous data for five full years.
We publish #WorcestershireHour statistics twice a week
(Tuesdays and Thursdays) highlighting performance of our
two live events.
Obviously the only true measure of sponsorship/partnership
with #WorcestershireHour is sales but we also want to
ensure we are also continuously looking to develop the use
and reach of the hashtag.
Daily Statistics
Weekly Statistics

6. Sponsorship Fees
ANNUAL SPONSORSHIP
£19.23
per week
£1,000
PAYABLE ANNUALLY IN ADVANCE
SAVE £200
FULL 12 MONTHS EXPOSURE
‘OFFICIAL #WorcestershireHour STATUS’
TWO TWEETS PER DAY
HALF PRICE SOCIAL MEDIA TRAINING
MASSIVE SAVING ON FESTIVAL OF
BUSINESS EXHIBITOR SPACE
QUARTERLY
SPONSORSHIP
£23.07
per week
£300
PAYABLE QUARTERLY IN ADVANCE
LOW RISK MARKETING
NO LONG TERM CONTRACT
‘OFFICIAL #WorcestershireHour STATUS’
TWO TWEETS PER DAY
HALF PRICE SOCIAL MEDIA TRAINING
MASSIVE SAVING ON FESTIVAL OF
BUSINESS EXHIBITOR SPACE
ANNUAL
PARTNERSHIP
£1,200
OF GOODS/SERVICES AGREED IN ADVANCE
FULL 12 MONTHS EXPOSURE
‘OFFICIAL #WorcestershireHour STATUS’
TWO TWEETS PER DAY
HALF PRICE SOCIAL MEDIA TRAINING
HUGE DISCOUNT ON FESTIVAL OF
BUSINESS EXHIBITOR SPACE

7. Sponsorship Fees/Notes
ANNUAL SPONSORSHIP
£19.23
per week
£1,000
PAYABLE ANNUALLY IN ADVANCE
12 MONTH CONTRACT
GUARANTEED CONTINUITY
RATE FIXED UNTIL END 2021
EXCLUSIVITY IN YOUR MARKET SECTOR
QUARTERLY
SPONSORSHIP
£23.07
per week
£300
PAYABLE QUARTERLY IN ADVANCE
3 MONTH ROLLING CONTRACT
GUARANTEED CONTINUITY
RATE FIXED UNTIL END OF 2020
EXCLUSIVITY IN YOUR MARKET SECTOR
UPGRADE TO ANNUAL CONTRACT AT ANY
TIME
ANNUAL
PARTNERSHIP
£1,200
OF GOODS/SERVICES AGREED IN ADVANCE
12 MONTH CONTRACT
CONTINUITY SUBJECT TO ANNUAL
REVIEW
MINIMUM £1,200 COMMITMENT
EXCLUSIVITY IN YOUR MARKET SECTOR
NON PAYMENT/LATE PAYMENT MAY RESULT IN CONTRACT TERMINATION. ALL REFERENCES TO #WORCESTERSHIREHOUR MUST BE REMOVED ON
TERMINATION

8. TM
Website Home Page

9. CONTACT
TM
TM
Worcestershire Enterprise Ltd
Keeping Business LOCAL since 2013
Stuart Allen 01905 384314
stuart@worcestershirehour.co.uk