2. Collateral/Trade Incentive Program
sample page
Kichler Lighting
Cool Breezes
Walk out into the world of Maui. Here
the air is cooled by rainbows. Yet it
seldom rains. Here, rich, red soil
stretches to meet green hillsides. The
luscious lavender of jacaranda trees
colors the landscape. Sea cliffs tower
above the surf. And below the waves,
you follow currents of parrotfish past
coral canyons.
3. Collateral/Brochure
TNT Movies remind us of the value
of dreams.
Movies become our shared history, and at
TNT, we are committed to making our
contribution to it. As today’s moviemakers,
we have a vision to make popular enter-
tainment features with the passion of
creative excellence and original expression.
That’s our enduring promise to you—to
provide first-quality programming that you
can be proud to offer to your community.
We know that the value you recognize in
our programming is the very foundation of
TNT. TNT Original productions are movies
that showcase the most acclaimed stars and
illustrious directors, writers and craftsmen
working in Hollywood today.
5. Collateral/Consumer Brochure
excerpt
Eastman Kodak
WHY CHOOSE A PROFESSIONAL
PHOTOGRAPHER?
You’ve just made one of the biggest
decisions of your life, and there are a
myriad of details preliminary to your
wedding day that still require decisions.
Who will you ask to capture your
memories?
Only professional photographers have
the experience and expertise to make
your wedding memories all you want
them to be. . . .
6. Collateral/Capital Campaign Brochure
excerpt
Chattahoochee Nature Center
The Creeks named the river: Chatto-
hoche, river of painted rock. It rises out
of the rocks in the blue Ridge
Mountains, trickles through forest as it
flows southwest and south to mingle its
waters with the Flint, and rolls into the
sea more than 500 miles from its birth.
Centuries later as our population has
grown, the Chattahoochee has become
the most endangered natural resource in
metro Atlanta. More than four million
residents drain 300 million gallons a
day from it and discharge 200 million
gallons of wastewater. . . .
7. Collateral/Custom Book
excerpt
Hartsfield Atlanta Inter-
national Airport
Burning Bright to welcome the World.
This time the fire that lit Atlanta burned in
the Olympic cauldron. A torch against the
sky.
The city was aflame with the Olympic
spirit when Atlanta hosted the Centennial
Games in the summer of 1996. It was an
opportunity to introduce Atlanta to the
world. More than 10,000 athletes from
197 countries competed, following the
dream of gold. Two million fans came to
see them win. Three-and-a-half billion
people watched on television. . . .
8. Annual Report/nonprofit
excerpt
CARE USA
Question 9: Isn’t there enough food
to feed everyone?
“The simple answer is yes, theoretically,”
says David Kauck, food policy analyst, “but
it’s very unevenly distributed.”
And distribution is just one reason that
today, an estimated 900 million people are
hungry, the vast majority being women and
girls. This number is growing by four
million a year.
“The main reason for their worsening
plight is the increase in commodity prices,”
Kauck says. “And that’s partly related to
rising fuel prices worldwide. Another factor
is the changing demand for food. And there
are two big drivers there. One is the use of
corn, in particular, to produce biofuels . . . .
9. Feature Article/Custom Publication
excerpt
Northside Hospital
Becoming a whole new person:
You can change your life with bariatric
surgery
We’ve all recovered from winter cabin fever
and are looking forward to spending more
time outdoors. This is the time of year when
many people take stock of their progress in
keeping New Year’s resolutions—especially
the one about losing weight.
For people who have been obese for years,
it’s a perfect time to make the decision to
change their lives forever —the commit-
ment to undergo bariatric surgery, otherwise
called weight – loss surgery. . . .
11. Feature Article
excerpt
House & Garden
Silk is a weave of sensual experiences. So
soft, it floats. So supple, it flows. It
crunches. It shines. It swirls like brandy
in a glass. It rustles in anticipation. It has
been called “the queen of textiles.” Silk,
Christopher Hyland, president of
Christopher Hyland Inc., says, “is part of
leading an engaged life.”
“I don’t think there’s any other natural
material quite like it,” says designer
Monique Gibson, of Dilger Gibson in
Atlanta. “It’s luxurious. It’s sexy. And the
way it’s created is a small miracle.” . . .
12. Feature Article
excerpt
House & Garden
Paul Stankard’s paperweights express
the spirit of nature in the beauty of
glass.
“Little flower—” wrote Tennyson of a
blossom in a crannied wall, “But if I could
understand what you are … I should know
what God and man is.”
In the woods near his home and studio in
Mantua, New Jersey, and in the gardens he
can see from his window as he works, Paul
J. Stankard searches for the same under-
standing. Stankard is a master craftsman and
glass artist who has become one of the
world’s foremost paperweight makers,
creating individual native flowers, bouquets
and natural environments so real that many
beholders are startled to realize that they are
looking into glass. . . .
13. Feature Article
excerpt
Interior Design
Home of Dallas Austin
the starship serentity
Floating in the pool at his friend Lenny
Kravitz’s supercool house in Miami early
one morning, music and film executive
Dallas Austin mused out load about living
in a “spaceship” like Kravitz’s someday. It
wasn’t long before the rocker’s architect,
Architropolis principal Michael Czysz, was
on his way to Atlanta to help Austin look
for a lot. . . .
14. Feature Article
excerpt
Veranda
Home of Rutherford and Laura Turner
Seydel
EcoManor: Sustainable Style
Just weeks after Laura Turner Seydel and
her husband Rutherford bought the1920s
two-bedroom dwelling behind their home
to create a guest cottage, it was crushed by
a giant oak tree. You might say nature gave
them a nudge. Soon afterward, the environ-
mental activists and philanthropists—Laura
is the daughter of CNN founder Ted
Turner, and Rutherford is an attorney—
built EcoManor, now their home and an
award-wining showcase for the latest in
green residential design.
15. :60 Radio
excerpt
Kraft Foods/Sweepstakes
VO OVER PA: Code blue in aisle three!
VO: Things are getting out of hand at Food
World and Bruno’s. Some folks have been
endangering other shoppers by practicing for
one of the five $1000 shopping sprees they
hope to win in our Kraft “Celebrate the
Holiday” Sweepstakes. They’ve toppled
cantaloupes and knocked over salad dressing.
That’s not necessary! If you’re a winner in the
Kraft “Celebrate the Holiday” Sweepstakes,
you can shop at your own speed. It’s not a
timed event!
A couple of ladies came in with gloves and
coolers and drilled each other on moving ice
cream. One guy dropped a frozen turkey on his
foot! . . .
16. :60 Radio
excerpt
Wegmans/American Greetings,
Something Else cards
MALE VO (40s GUMSHOE):
I suppose you could say it was a pretty
ordinary day in Wegmans Card Shop—
unless it was your birthday or something.
I was making small talk with an envelope
when he came in. He was – well, you know
the type. A big guy who could hammer
nails with his bare hands. But there was
something else about him . . . . You could
tell that on the inside, he was a soft touch.
Probably kept a kitty at home.
He knew what he wanted. Something else.
None of your common greeting cards. Not
for him. . . .
17. Print Ad/B2B
excerpt
Durkan
It was a Durkan Monsanto Ultron®
nylon printed carpet.
When an official from the Inter-
national Wool Bureau saw the
installation, he couldn’t help
complimenting the designer. “This
is the finest woolen Axminster I’ve
ever seen!” he said.
We certainly didn’t mean to pull the
wool over his eyes. But we did.
His was an understandable mistake.
It’s just about impossible today to
tell the difference between an
Axminster and our carpet when it’s
on the floor.
18. Print Ad/ B2B
Hoechst Roussel
The old ways die hard. Some LCOs keep
on doing the same old thing at the
same time, as though it were sacred.
It’s the same thing season after season. Put
down a pre the month spring arrives.
Run back in a couple of months and
put down a second pre. Pray the
weather holds. The only thing missing
from this ritual is a some magic words.
This season, break with tradition. Skip the
first pre. Then use an early application
of postemergence Acclaim® Herbicide
plus a pre —such as Balan®, Pre-M®
or others —at the same time crabgrass
germinates. That’s a control strategy
that really works.
19. Print Ad/B2B
excerpt
Blastrac
Strip, clean, etch in one step with
Blastrac® Portable Blast Cleaning
Systems.
If you’re still using acid to profile floors
and other surfaces, your crew has to suit up
as though they were headed for outer
space.But with a Blastrac® Portable Blast
Cleaning System, there’s no acid and no
need for bulky protective clothing. Airless
centrifugal shot-blasting technology
eliminates the hazard of handling acid and
the problem of chemical waste disposal. It
leaves surfaces dry and dust-free and helps
coatings and toppings bond to the floor for
long life. . . .
20. Print Ad/B2C
excerpt
Bluegreen
Corporation/Brickshire
We’re just off I-64, only 20 minutes east of
downtown Richmond. The hardest drive
you’ll have is on our Curtis Strange golf
course —probably #5.
But first, you get to decide which golf,
water or wooded homesite you want.
They start in the $50s, and you won’t
believe how big they are!
You decide when to build, too. When you
are ready, choose from our team of
custom builders to make your dream
home a reality. Or opt for one of our
homes —starting in the 300s. . . .
21. Corporate Communications/eNewsletter
excerpt
Bayer HealthCare
Step by step, Bayer HealthCare is moving
toward FDA licensure of a new commercial
biologics manufacturing facility in Lynn-
wood, WA, just a few miles north of Seattle.
This fully automated facility will produce
the bulk drug Leukine (sargramostim). The
first phase of this construction at the
Northpointe site replaces the present leased
downtown Seattle Bulk Drug Substance
commercial facility; the second build out
phase will allow the consolidation of four
area sites.
In 1991, Leukine was the first biotech
product to be approved in Washington’s
biotech community, . . .
22. Direct Response/Lift Note
excerpt
PCS Coins & Stamps
BECAUSE THEY ARE NO LONGER
BEING RELEASED TO THE GENERAL
PUBLIC
That’s right. The U.S. government
stopped releasing Kennedy Half-Dollars
to the general public in 2002. Most
people don’t even know that they are still
being minted, much less how to get their
hands on them
But don’t worry. As a select subscriber,
you will be guaranteed to receive our
entire historic collection of uncirculated,
regular-issue John F. Kennedy Half-
Dollars, including the most recent coins
that are not being released to the general
public.
23. Email Campaign
excerpt
Angelica
(Company name) has been selected to
receive a FREE ON-SITE LINEN AUDIT from
the country’s leading linen management
provider. This audit is available to you at
no cost and no obligation and could prove
invaluable to your practice.
CONSIDER THESE IMPORTANT
ISSUES:
Recent studies showed that 65% of
physicians admit they haven’t washed their
lab coats in at least a week! Yet some
germs can live as long as 90 days on lab
coats and uniforms.
How often do you wash your lab coats?
Your scrubs? . . .
24. Landing Page
excerpt
Angelica
Find out if you can save money while
enhancing the patient experience,
promoting a professional image and
ensuring compliance with AAAHC regs.
The nation’s leading linen management
and laundry service provider exclusively
for healthcare is a partner your clinic can
trust.
For questions or to register, call 678-823-
4100. . . .
