This presentation will give you an insight about the Airbnb campaign introducing their pet-friendly home stays.

1. Airbnb for
pets and
their
humans
MKM915 MMS
Submitted to – Bhupesh Shah
Submitted by – Forum Vastani
Student id – 130277189
Date of submission – 11 June , 2019
Email id – fhvastani@myseneca.ca

2. “
Until one has loved an
animal a part of one’s soul
remains unawaken.
― Anatole France
2

3. Airbnb
￮ Airbnb is not a home stay option but a
community.
￮ Millions of host and travellers choose to
interact anywhere in the world so they can
find a unique accommodation.
￮ Since the company launched in 2009, it’s
grown from helping 21,000 guests a year
find a place to stay to helping six million a
year go on holiday, and currently lists a
staggering 800,000 properties in 34,000
cities across 90 different countries.
3

4. The big revelation
Airbnb now becomes pet-friendly and 3% of the Airbnb
listing has now become about the pet-friendly
options. 4

5. @Marniethedog campaign
Marnie the dog, lived like a star in her
Beverly Hills Airbnb and your pets can too
at Airbnb’s 600,000 pet-friendly homes.
The campaign is so pet (dog) centric that
it says “and maybe even bring your
human” which defines how pet-friendly
Airbnb home stays are so reliable and for
the pets.
5

6. Airbnb
A pet owner has to
pay more with the
pets.
It is ateast $50 more
for guests with dogs.
Less competition in
the market for pet-
friendly home stay
options.
Benefits for Airbnb
and for customers
Customers (guests)
Getting a pet-friendly
accomadation makes
the owner feel relaxed
as the pet is taken
well care of.
Saving money for the
kennel.
Extra amenties for the
pet. 6

7. Vacations for pets and their humans!
Vacation for
pets and their
humans now!
7

8. Features of
the
campaign
8
Pet-friendly
Airbnb
Attracts
guests
who own
pets
Pets can
have access
to the entire
Airbnb house,
no
restrictions at
all.
Amenities
for pets
Luxury
and
leisure for
pets
Selected a
physically
special dog to
make the
campaign more
impactful
Utmost
importa-
nce to
pets
Taking care of
the pet by
giving him a
24*7
assistance

9. Impact of campaign
9
• The campaign was very successful.
• Currently, there are 1.3 million pet-friendly listings on
Airbnb.
• Also, the “dog friendly vacations” search on the internet,
globally has gone up to 146 percent which means there is
more awareness now.
• The whole approach of having a guest with their pet on a
vacation is very positive and the campaign also uplifted
the spirit to travel even if the customer has a pet. It is no
more a restriction.

10. Point of view
10
• Being a dog person, I cannot imagine to step out for a vacation without
my dog.
• Often to find an accommodation for pet owners is a task and hence
Airbnb not only has made life easier for pet-owners but also has done a
noble cause by letting humans share their leisure time with their fur
babies.
• Airbnb is nothing like a 7 star hotel, it is mostly about living in a house but
in this campaign they focused on all the high standards facilities only.
This indeed encourages customers to give in their love for dogs and opt
for the luxuries that Airbnb has for the pets and their humans.

11. Point of view
11
• Also, the campaign conveys that the dogs of the guests deserve just as
much of the luxury as enjoyed by the humans.
• Airbnb shows a very healthy and positive approach towards pets.
• A very beautiful message conveyed by this campaign was to select a
special dog for the campaign which makes the viewers and guests fall in
love with Marnie the dog immediately and this makes the campaign
more impactful and believable.

12. Citations
￮ https://home.bt.com/lifestyle/travel/travel-
advice/what-is-airbnb-11363981595930
￮ https://www.pinterest.ca/pin/339458890648248
759/
￮ https://www.adweek.com/creativity/airbnb-
set-marnie-dog-her-very-own-beverly-hills-
mansion-173623/
￮ https://www.dailysabah.com/feature/2018/02/0
6/legal-responsibilities-of-becoming-a-dog-
owner
￮ https://vimeo.com/256672584
￮ https://optimizemybnb.com/pet-friendly-
airbnb/
￮ https://home.bt.com/lifestyle/travel/travel-
advice/what-is-airbnb-11363981595930
￮ https://www.housebeautiful.com/lifestyle/g270
91943/pet-friendly-airbnb/ 12

13. 13
Thanks!