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2020 Vision
Sight and Insight
for Women in Business
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1. Keeping it personal
• Your business is personal…
so is your eyesight.
• Only you experience the challenges and the successes…
only you can make changes!
• Only you have intimate knowledge. Own it! Take control of it.
Part of who YOU are.
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Personal impact
Influencers:
Personal experiences,
personality,
genetics,
(nature vs nurture)
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2. Stick to the point
What object are you looking at? Where are you going? What
direction are you taking? What is your next point?
It takes a coordinated effort to ensure a clear goal and direction.
But first, YOU need to have the vision and communicate it.
6 extraocular muscles per eye to
ensure both globes are positioned
to align with each other to
properly focus on a single point.
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Missing the point
Strabismus- Disorder in which both eyes don't look in exactly the
same direction at the same time
One eye is turned in a direction that is
different from the other eye.
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Get to the point
Correction?
Exercise, exercise, exercise!
Repeat muscle movement to strengthen the correct ones.
Patching- to bring the “lazy eye” into line.
Surgery to change it- tighten or loosen or reposition.
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3. As clear as… fog?
The point is identified, but how clear is it?
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Or a haze?
Cataract- A slowly developing thickening and
hardening of the soft gel lens that focusses the
image on the retina at the back of the eye.
Related to… age, trauma, chronic illnesses, eye
surgery.
Treatment… surgical procedure only
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4. But what do others see?
S Sense
E Expect
E Experience
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But what is really there?
What are we
Hidden at the back?
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We have a problem…
The retina is a particularly unforgiving area of the eye.
Haemorrhage (bleed)
Diabetic Retinopathy
Macular Degeneration
Glaucoma
Optic disc malformation
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5. Recalculating…
Change, of course!
Change of course!
Adaptation takes time.
Time that we didn’t
have.
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Refocus…
Refocus- live and work in same space, under
most unusual and unpredictable external
influences
Forgot to focus on ourselves…
Now our health and wellness depends on it!
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Refocus…
Stress & Fatigue:
Adrenaline surge!
Muscles tighten- eye strain
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Refocus…
Screen time:
Distance… keeping a muscle flexed
nearsightedness (handheld/
future of business )
Blinking… dry eyes, watery eyes
Blue light… ?AMD,
circadian rhythm- Melatonin
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Seriously, refocus!
Stretch and breathe- Eye yoga. 20-20-20
Refreshment helps to regulate emotions
Plan- schedule time away from the screen
every 2 hours. Do you really need to see
participants of meetings all the time?
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Refocus… again!
Rest- Switch off
at least 30 min before
(3 hours)
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6. Tribal council
No evictions though!
Know your resources…
What and who is right for you?
Get support…
Consult, ask, listen
Use devices (not digital ones!)
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7. Russian doll
Nothing happens in isolation.
Personal : professional
overlap are dynamic.
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Surround yourself…
"Being a woman in business doesn’t come
without challenges. My advice? Surround
yourself with other supportive women that
encourage you, share ideas, and get you
motivated."
Jessica Alba, Founder of The Honest
Company
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8. Be those people!
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2020 Vision
What will yours look like?

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