Dr. Wolfgang Baier is the CEO of Luxasia. He holds a Ph.D in Law from the University of Vienna and master's degrees from the Universities of Vienna, Exeter, and Graz. He is married to Nicole Baier and they have three children. Prior to Luxasia, Dr. Baier was the CEO of Singapore Post from 2011 to 2016, leading their transformation from postal services to logistics and e-commerce. Before that, he worked over 10 years as a partner at McKinsey & Company in Europe and Asia.

1. Wolfgang Baier
What we need from Wolfgang:
● Birthdate, where he was born and parents names
● Citizenship and where he was raised
● Net worth - if that is something he would like to include
About
He holds a Ph.D. in Law with distinction from the University of Vienna as well as two Masters
Degrees: a Master Degree in Law from the University of Vienna (Austria) as well as a Master Degree
in Business Economics from the Universities of Exeter (UK) and Graz (Austria). ​Source
Wife: Nicole Baier
Children:
Lilo - Lilo Baier is an actress, known for ​The Singapore Grip​ (2020), ​Go Iguanas! S.H.E.crets​ (2019)
and ​The Voice Kids (Germany)​ (2013). ​Source
Luca
Luna
Source
Nicole Baier
From Graz, Australia
Studied at ​University of Graz

2. Career History
Chief Executive Officer - Luxasia Pte Ltd - 08/2016–PRESENT
Chief Executive Officer - Singapore Post Ltd - 12/2015–06/2016
Chief Executive Officer - Singapore Post Ltd - 10/2011–12/2015
CEO:Intl - Singapore Post Ltd - 02/2011–10/2011
Partner - Mckinsey & Co Singapore - FORMER
Manager - Mckinsey & Co - FORMER
Source
Dr. Wolfgang Baier is the CEO of Luxasia. Luxasia is one of the largest regional distributors of over
150 international beauty and luxury lifestyle brands such as Clarins, Estee Lauder, Ferragamo,
Hermes and Shiseido and they also have joint ventures with the Coty Group, the LVMH Group, and
Elizabeth Arden. Present in 15 Asia Pacific
Dr. Wolfgang Baier has been the Group CEO of Luxasia Pte Ltd. since August 2016. He joined on a
mission to transform the company from being the leading Asian beauty distributor into a Lifestyle
Omnichannel Leader adding e-commerce and new industry capabilities to the brick-and-mortar
foundation.
Prior to this, Dr. Baier was the Group CEO of ​Singapore Post​ from 2011 to 2016. He successfully led
the transformation of the Singapore Post Group from a traditional postal service into non-mail
business such as logistics, retail, and e-commerce and accelerated its global expansion. This
resulted in a significant increase in the share price.

3. Before that Dr. Baier worked for more than 10 years with the top consulting firm ​McKinsey &
Company​ in Europe and Asia. He was a Partner at the Singapore office leading the Transportation
and Logistics as well as Operations activities in South East Asia​. ​- ​Source
Board Memberships
Board Member - Dksh Holding AG - 03/2019–PRESENT
Board Member - Aramex Co - 08/2018–PRESENT
Board Member - Quantium Solutions Intl Pte - PRESENT
Board Member - Indo Trans Logistics Corp - PRESENT
Board Member - Clout Shoppe Pte Ltd - PRESENT
Board Member - Famous Holdings Pte Ltd - PRESENT
Board Member - Singapore Post Ltd - 10/2011–12/2015
Board Member - GD Express Carrier BHD - 09/2012–02/2015
Source